Meta arrived at this week’s IAB NewFronts with a familiar pitch: its platforms are where culture happens, AI is making advertising smarter, and creators are the new prime time. But the presentation landed against a backdrop of turbulence that has complicated its upbeat messaging.
On Wednesday, a Los Angeles jury found Meta and Google liable in a landmark social media addiction case, ruling that Instagram and YouTube were negligently designed in ways that harmed a young user’s mental health. The bellwether verdict, which holds Meta responsible for 70% of $3 million in damages, could shape the outcome of roughly 2,000 similar pending lawsuits.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
