In-depth coverage of marketing technology, AI, data, and privacy innovations transforming how brands engage consumers and measure performance.

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    X Previews Labels That Tell Users Why Its AI System Flagged Their Posts

    X’s new safety chief previewed AI moderation labels that explain themselves, pitching wary advertisers on transparency.

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    OpenAI Gives Brands Some Data About How They Appear in ChatGPT

    A new tool competes with the sprawling industry of GEO specialists.

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    The Trade Desk Clears Wall Street’s Low Expectations as Revenue Stalls

    Third-quarter revenue beat forecasts by about $85 million, helped by record political spending.

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    OpenAI’s Monetization Chief to Ad Partners: User Trust Means Some Things ‘We Just Can’t’ Do

    OpenAI’s monetization chief says the company’s privacy rules mean ad partners won’t always get what they want, and he wouldn’t own the reported $100 billion ad revenue target.

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    AI Is Both Canva’s Biggest Bet and Its Biggest Threat

    Rising AI costs, falling valuations, and a wave of AI-native rivals are converging on the design giant.

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    Canva’s Pricing Puzzle Is Every Marketer’s Problem

    Canva’s layoffs expose the SaaS-pocalypse’s real fault line: seats are getting meters, and marketers are left budgeting for AI costs they can’t predict.

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    Canva to Cut or Redeploy 22% of Staff Following ‘Hardest Year Yet’

    1,271 staff will either lose their jobs, be asked to relocate, or change roles.

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    The 2026 ADWEEK Innovator 50: Building Relevance for Tomorrow

    Across agencies, brands, tech firms, and media companies, these leaders are moving at the speed of technological and cultural change.

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    Perion Exits Nasdaq in $420M Sale to India’s Affle as Open-Web Squeeze Continues

    Once Perion’s cash is stripped out, Affle is paying under $200 million for the business, the latest open-web adtech exit at a bargain price.

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    CTV Overtakes Cable in Political Ad Spend for the First Time in a Midterm

    Political advertisers have spent a record $11.4 billion this midterm cycle, and CTV, now nearly double cable, took more than half of the new money.

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    Cash Flow, Not Capex, Is the Metric Investors Care About in Big Tech Earnings

    In the first big tech earnings trickling in, investors are rewarding positive cash flow and penalizing cash burn. Is capex a less pertinent metric for the hyperscalers now?

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    Walmart Opens Shopper Audiences to Advertisers on Its CTV Platform, Vibe

    Walmart is bringing more than 3,300 shopper-data audience segments to Vibe’s CTV platform, expanding access for smaller advertisers as it scales its TV ads biz.

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    Google Stock Sinks as AI Mode Pressures Search Ad Growth

    Google is pushing more ads into AI Mode and AI Overviews and weighing options for integrating ads in agentic experiences.

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    Stagwell Snaps Up Freestar to Bolster Owned Media Ambitions

    The adtech firm's publisher inventory and audience data will be integrated into the holdco's AI Media Machine.

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