The Latest
The Best CMOs Don’t Just Run Marketing ft. Kellyn Smith Kenny of AT&T
Plus, why great marketing leaders need courage and patience.
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Apple Music Rebrands With a Look Made by Sound
Created with TBWA\Media Arts Lab and Fred Again, Apple Music's new identity is built on ripples of sound.
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Robert Downey Jr. Trades Tony Stark’s Aviators for Snap’s AR Specs
The Iron Man star has joined Specs brand as chief customer experience officer, as the smart glasses wars ramp up.
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A Meta-Morphosis: Frontier Foray and TikTok Block
A version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals [...]
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Aura Wants to Be the Social Network for People You Love, Not Just a Gift for Grandma
With its largest-ever campaign, Aura wants to turn a popular gift into an everyday way to stay close.
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11 of the Best-Funded GEO Startups Racing to Win AI Search
Profound's $1.8 billion valuation grabbed the headlines, but a crowded field of AI search startups is chasing the same prize: getting brands into AI answers.
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At AWNY and Jupiter Fest, Future of Content, Agentic Ads, Open Web Anxieties Steal the Show
At two tentpole events in different cities, uncertainty around agentic, attention, AI visibility, and the open web rose to the surface.
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ADWEEK’s Team Visionary Awards 2026: Getting Things Done Better, Together
From making Super Bowl ads to industry-leading benefits agents, it takes teamwork to make the dream work.
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The Great Brand Secret: Know Exactly Who You Are ft. Snap CMO Grace Kao
Why Snap is betting on real connection over passive scrolling.
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Google Gets to Keep Its Adtech Stack Intact. Does The Trade Desk’s Pitch Lose its Punch?
In its battle with the DOJ, Google kept its adtech stack intact—the reality could dilute the value prop of some Trade Desk products.
READ FULL STORY > Entries Open for ADWEEK Team Visionary Awards 2027
ADWEEK is currently accepting submissions for the 2027 Team Visionary Awards. A standout campaign or a transformational year of growth can’t be attributed to just one person. It takes a [...]
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An Accountant’s Playbook to Great Marketing ft. Sony’s Mary Yee
Plus, how analytics and creativity should work together, not against each other.
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The Trade Desk, Worried Stock Slide Could ‘Substantially Harm’ Retention, Moves to Reprice Employee Options
The move could help the beleaguered adtech company keep staffers whose stock options have lost most of their value.
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Scope3’s Rebrand to Apostra Solidifies Shift from Sustainability to AI
A defiant Brian O’Kelley raged against the “double standard” to which he claims to be held.
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Zoom and Colin Jost Make the Case for B2B Comedy
The video conferencing software recruited Jost and fellow SNL alumna Kate McKinnon to bring levity to the world of enterprise technology.
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