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WPP CEO Mark Read Commits to Tech Clients and Dispels Sora Competition

The agency network also revealed $18.81 billion in revenue for 2023, growth of 3.2%.

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How Generative AI Is Changing the Advertising Industry

Microsoft Advertising's Kya Sainsbury-Carter on how AI is improving the advertiser experience.

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How Gatorade Debuted Its New iD Membership Program In Las Vegas During the Super Bowl

Gatorade is at the center of PepsiCo's performance and wellness universe, and now it has a membership program.

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TechMagic Podcast: The Apple Vision Pro Is Here

In this episode, host Cathy Hackl and guest host Lee Kebler talk about the launch of Apple Vision Pro and continue their conversations around spatial computing.

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Apple’s Fantastical Chinese New Year Film Addresses Gen Z Insecurity

Apple’s seventh annual Chinese New Year ad is a magical tale about a girl who can shapeshift.

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Apple’s Comedic iPhone Ads Reassure Worried Parents

'Relax, It's iPhone' campaign fuses humor and music to spotlight device's features.

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Microsoft Battles Apple in AI and Marketing to Retain ‘Most Valuable’ Crown

As Microsoft's marketing shifts gear, its focus on AI and gaming investment propels growth.

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TechMagic Podcast: Apple’s AI Update and Weird Pet Tech From CES

In this episode guest host Lee Kebler and producer, Lily Snyder take over hosting duty to discuss the week of AI.

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Apple’s New ‘Shot on iPhone’ Ads Capture Ridiculously Cute Baby Faces

Apple captured the expressions of babies as it continues the long-running and celebrated "Shot on iPhone" campaign.

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Samsung’s Caveman Can’t Derail Wellness Goals as Brand Competes in Health Tech

Samsung promotes its AI-powered health app with a tale about a caveman friendship.

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CES 2024 and Eureka Park Unveiled Tomorrow’s Neatest Trends in Consumer Tech

These pioneering products, still in their infancy, serve as crucial indicators of evolving consumer preferences.

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WhatsApp’s Branded Content Ambitions Grow With Giannis Antetokounmpo Movie

WhatsApp continues to expand in branded entertainment to build love for the messaging service.

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TechMagic Podcast: Welcome to the Era of Spatial Computing

This week's episode is all about the Apple Vision Pro and spatial computing.

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Slack Breaks Into Song and Dance in This Whimsical Musical About Meetings

Slack pokes fun at unnecessary workplace meetings in this playful musical ad.

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TechMagic Podcast: Creativity in the New Year

Host Cathy Hackl and guest host Lee Kebler welcome Jeffery B. Madoff to discuss the creativity landscape and if tech is helping or hindering it.