Key Takeaways
- OpenAI's monetization chief Benji Shomair ranked user trust as the top priority in building its ads business.
- The company cannot share user data—including ChatGPT conversations—with outside ad partners.
- OpenAI is hemorrhaging cash with a $38.5 billion net loss last year.
OpenAI’s head of monetization, Benji Shomair, said Monday that the AI lab is using trust as a guiding principle in developing its ads business, but acknowledged that this limits what it can provide to partners.
OpenAI is eager to work closely with adtech and agency partners to scale its nascent ads operation, which started testing in February. But the company is bound by its commitment to keeping users’ ChatGPT conversations private from advertisers and to never selling their data to advertisers, Shomair said onstage Monday at an event hosted by adtech-focused investment bank Luma Partners.
“There are places where our partners would like us to do certain things that we just can’t because of how we think about making decisions,” Shomair said.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
