Agencies

Reebok Shows the Softer Side of Bad Boy UFC Fighter Conor McGregor

It’s a different image for the former champion.

How Hulu’s Creative Studio Greenhouse Sees the Next Era of Streaming Advertising

"First and foremost, though, it’s about creating better things for viewers," says chief creative officer Scott Donaton.

WPP Integrates Mindshare and Neo Media World Capabilities

Mindshare will introduce a media transformation consultancy called Change.

Groupon Names TBWA\Chiat\Day New York as Creative Agency of Record

The appointment follows a review that also included Droga5, Fallon, Odysseus Arms and Phenomenon.

In a Distracted World, This Short Film Reminds Us Why Cinema Is a Vital Escape

Jake Scott directs John Boyega in Vue's 'Get Lost,' its first-ever brand film.

Ogilvy Lays Off 80 People Across U.S., Including CCO Leslie Sims

Global CEO John Seifert pinned layoffs on "volatility" in client portfolio.

After a Second Stint at CPB, Alex Bogusky Exits the Agency He Co-Founded

He returned in August 2018, and will maintain an office in Boulder.

Post-NBA, Dwyane Wade Begins His Marketing Era as Chief Culture Officer for CAA Sports

The business-savvy basketball star will launch CAA AMP to provide brand-focused strategy.

Exclusive: Publicis Groupe Is Reviving Razorfish

"Razorfish, from a spirit and brand focus, never really went away entirely."

New ‘This Girl Can’ Ad Tackles Periods, Motherhood and More

Sport England starts the year with another empowering message about women working out through it all.