The modern group creative director gets pulled in multiple directions daily.Aan/AdobeStock
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Pereira O’Dell Rethought Its Growth Strategy. It Won 5 New Clients in January Alone

The Future of Agencies

Revamped marketing model drove account wins with Manscaped, Simplisafe and Sunny D.


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The Group Creative Director Is the Player-Coach of the Creative Team

Leadership & Talent

The GCD is both a creator and a supervisor of creative work.

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Pereira O’Dell Rethought Its Growth Strategy. It Won 5 New Clients in January Alone

The Future of Agencies

Revamped marketing model drove account wins with Manscaped, Simplisafe and Sunny D.

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Kristen Cavallo Retires From Advertising After 30 Years in the Industry

Leadership & Talent

Throughout Kristen Cavallo's 30-year career, she's never backed down from an opportunity to defend creativity.

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Interactive Toy Brand Tonies Taps Anomaly as Its Agency of Record

Accounts

Anomaly's Berlin office has been tasked with overseeing the brand's strategy as Tonies enters new markets.

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What’s Next for MediaLink Following CEO Michael Kassan’s Exit

Leadership & Talent

The friction began before the dispute over the Special Expenses account.

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FCB Chicago Names Pedro Pérez Chief Creative Officer

Leadership & Talent

FCB Chicago hired Pedro Pérez as chief creative officer, taking over from Andrés Ordóñez, who was promoted to global CCO at FCB.

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The Power and Beauty of Hula Is Her Oasis in the Media World

Off the Clock

Off the Clock: Sarah Freund of Brill Media finds connection in the Hawaiian tradition.

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iProspect Expands Duties for Ferrero Group, Winning the US Market

Accounts

The chocolatier is now the largest account on the agency's roster.

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Infographic: What the Agency World Looks Like in 2024

Data Points

Advertising and public relations is younger and whiter than the general public.

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Former Barbarian CEO Steven Moy Is Joining L&C as Its First CEO

Leadership & Talent

Steven Moy plans to blend creativity with his technology background at L&C.

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Spotify Awards Its Global Media Account to a Dedicated Publicis Media Unit, OneVibe 

Accounts

The change comes as Spotify's undergone rounds of layoffs.

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How Code and Theory’s Michael Treff Channeled Punk Energy to Fuel His Career

Leadership & Talent

CEO Michael Treff played in bands and ran record labels on his way to advertising.

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This Campaign for Women’s Equality Reinvents the Petition for the TikTok Generation

Politics

Ogilvy and the ERA Coalition reinvented the petition to galvanize the TikTok generation behind a fight for women's equality.