Creativity

From Bowie to FKA Twigs, Apple Creates a Powerful Tribute to British Music

It's the latest in the 'Behind the Mac' series.

Will John Wick 3 Mark the Moment Movie Marketers Became Comfortable With Reddit?

The movie's site links to a subreddit that's controlled by users, not studio execs.

This Agency Built Its Own Hologram Pitch Deck to Explain Artificial Intelligence

Hypergiant created Project Holobook to sell a technology that often gets lost in jargon.

A Surefire Way to Build Trust With Consumers Is Deliver ‘Good’ Work

Meaning brands need to commit to real purpose and change.

Toys Take Aim at Wildlife in These Ads About Plastic’s Deadly Toll on Our Oceans

DDB Paradais and advocacy group Dream Pack urge audiences to 'Stop The Killing.'

To Promote Its Canned Wine, This Winery Is Spoofing Classic Beer Ads

14 Hands gives brands a run for their money.

Virgin Voyages Hid 50 Posters Around London. Find One, and You’ll Get Into a VIP Event

Mother New York based the design on Shackleton's famous (but most likely mythical) recruitment ad.

Real and Virtual Influence Collide as Bella Hadid Kisses Lil Miquela for Calvin Klein

Was this the moment CGI influencers went mainstream?

Ikea’s Logo Is Getting a New, More Video-Friendly Look That Goes Beyond Yellow and Blue

But don't worry, the classic icon isn't going away in the process.

This Mind-Bending Ad for Kia Has Nearly 300 Million Views (and Counting)

It’s a major hit in India.