Creativity

Google Celebrates ‘The Most Searched’ to Set the Stage for Black History Month

Its Grammys ad highlights the highly sought, from Beyonce and Prince to Rosa Parks and MLK.

What IHOb and Mr. Peanut’s Death Can Teach You About Flexing an Iconic Brand

An architect of IHOP's megaviral campaign reflects on the successful factors behind both.

Pepsi’s Super Bowl Spot to Star Missy Elliott and H.E.R.

Even with Shakira and J-Lo headling its Super Bowl Halftime show, Pepsi has turned to two more artists to star in its commercial for the big game.

Here’s What We Learned by Teaching an AI to Write Super Bowl Ads

Adweek's @SuperBowlBot team discusses its potential and peculiarities.

Heinz Will Air 4 Ads at Once During the Super Bowl

It's unclear whether the simultaneous spots are a gimmick or cost-effective.

This One-of-a-Kind Movie Poster Was Made Entirely From Cannabis

Indie agency Max Stax came up with the concept, which artist Zach 'Jesushands' Fernandez brought to life.

Isaiah Mustafa and Old Spice Reunite 10 Years After ‘I’m on a Horse’

But the iconic character's son could do without the theatrics.

This Sweet LGBTQ Coffee Ad Has Been Viewed 12 Million Times

The spot from BBDO Belgium went viral on Twitter.

In SodaStream’s Super Bowl Teaser, Bill Nye Hints at a Surprise on Mars

The reveal is a secret, but the brand's message will be one of sustainability.

Budweiser Teases Super Bowl Ad With Emotional Reactions From Its Own Stars

The Anheuser-Busch brand released a teaser for its 60-second spot at Super Bowl 2020 that tugs on the heartstrings.