Basketball great Allen Iverson was known as the original “A.I.”Pepsi
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Barilla and Marie Kondo Show the Life-Changing Magic of Reusing Pasta Boxes

Food Industry News

Barilla teams up with organization expert Marie Kondo in a campaign promoting sustainable packaging.


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Allen Iverson May Not Have ‘The Answer’ to Bracket Selection in Cheeky Pepsi Ad

Food Industry News

Basketball great Allen Iverson, the original "A.I.," doesn't necessarily have the answer to Pepsi and DraftKings' contest.

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Barilla and Marie Kondo Show the Life-Changing Magic of Reusing Pasta Boxes

Food Industry News

Barilla teams up with organization expert Marie Kondo in a campaign promoting sustainable packaging.

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SNL’s Colin Jost and Michael Che Host ‘St. Patrick’s Eve’ Revelry for Jameson Campaign

Alcohol Industry News

Jameson made up a holiday, St. Patrick's Eve, with help from SNL comedians Colin Jost and Michael Che.

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Kahlua Hijacks St. Patrick’s Day, Telling Revelers to Swap Stout for Espresso Martinis

Alcohol Industry News

Kahlúa is urging St. Patrick's Day revelers looking for a rich drink to rethink their beer order and opt for an espresso martini instead.

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Dunkin’ Ad Pays Tribute to 3 Generations of Women Franchisees

Food Industry News

The new Dunkin' ad spotlights real women who run a franchise in Pennsylvania.

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The V&A Museum Hosts an Elaborate Treasure Hunt That Indulges Niche Passions

Creative Advertising

Trying to lure in younger visitors, the V&A Museum's elaborate campaign caters to extremely niche passions.

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How Ipsy Keeps Customers In the Know and Ahead of Beauty Trends

Adweek Podcasts

The subscription beauty membership knows what's viral before social platforms do.

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Jon Hamm Is Cast Aside in Minute Maid Zero Sugar’s First Global Campaign

Food Industry News

Minute Maid Zero Sugar casts actor Jon Hamm aside, claiming that it needs no celebrity endorsements.

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Skims Makes Ad Debut With Sci-Fi Film Starring Kim Kardashian in Every Role

Retail News

Skims made its ad debut with a futuristic film in which co-founder Kim Kardashian plays every role.

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Oscars 2024 Preview: The Ad Moments to Watch

Creativity x Culture

The advertising and marketing moments to expect from the 2024 Oscars.

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Titan Casket and Maximum Effort Want to ‘Bury Daylight Savings’ in Darkly Comic Ad

Creative Advertising

Daylight Savings starts this Sunday, but Titan Casket and Ryan Reynolds’ agency Maximum Effort would like to kill the tradition in order to save lives.

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How Pabst Blue Ribbon Beer Will Revive Its Portland Music Fest After 7 Years

Experiential Marketing

Billy Idol, T-Pain, Violent Femmes and Big Thief are among the performers set for Project Pabst, which returns to Portland after a seven-year break.

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The Movement for Menopause-Friendly Workplaces Arrives in the Ad Industry

Diversity, Equity and Inclusion

Creative agency Mekanism is calling on the ad industry to codify benefits for those going through menopause.

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Manscaped Encourages Men to Give Some Attention to ‘the Boys’

CPG News

Manscaped's humorous campaign aims to open up a candid conversation about male grooming.

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Apple’s Latest ‘Shot on iPhone’ Film Is a 19-Minute Manga Adaptation

Technology

Apple made its own manga film in the latest installment of its long-running “Shot on iPhone” campaign, running in Japan.