Creativity

Cats Movie Trailer Unites the Internet Under One Shared Message: ‘WTF Did I Just Watch?’

The Andrew Lloyd Webber musical adaptation is a haunting descent into the uncanny valley.

Velcro Celebrates Its Apollo Legacy With a Perfectly Chosen Cover by Walk Off the Earth

The band takes on The Police's 'Walking on the Moon' as the fastener marks its historic connection to NASA's moon mission.

Bud Light’s ‘Area 51’ Can Design Began as a Joke, but Now Might Become Real

The brand says 51,000 retweets will put the gag into production.

Heinz’s Craving-Inducing New Ads Launch Its First Brand-wide UK Marketing Push in a Decade

The first spot focuses on mayo, with soup and beans up next.

VW Marks Apollo 11’s 50th Anniversary With Its Own Moonshot: Going Carbon Neutral by 2050

It's another step past the brand's emissions scandal.

Parents Might Recognize These Humorous Signs of a Kid Running on an Empty Tank

Low energy meets little imagination in work for Clif Kid.

‘Your Wildest Hot Dog Dreams Can Come True.’ Oscar Mayer’s Wienermobile Is Now on Airbnb

In honor of today being National Hot Dog Day.

The Group That Approves Emojis Debuts New User-Friendly Website

Unicode Consortium, the nonprofit that approves all emojis, got a major website redesign with the help of Adobe.

Influence Be Damned: Kahlúa Is Creating an Art Exhibit of Instagram Photos That Got Zero Likes

The liqueur brand also made a #BottomNine tool to find your least-loved posts.

Cardi B’s Supernatural Manicure Is the Star of Reebok’s Final ‘Unexpected’ Ad From VB&P

The brand will soon transition to its new agency, Deutsch.