This Group Wants Agencies to Stop Working With Fossil Fuel Clients
Clean Creatives is calling on ad agencies and creatives to pledge not to work with fossil fuel clients.
Alcohol Brands Tout Renewable Energy and Sustainable Ingredients for Earth Day 2021
But those messages only resonate if they're reflected in the company's DNA, says branding expert Gina Kim.
A New Peanuts Short Asks Fans to ‘Choose to Reuse’ on Earth Day
Snoopy and friends share a word about recycling.
WhatsApp: How to Use the World Earth Day Sticker Pack
There are lots of new embellishments to choose from.
Mark Read on WPP’s Net Zero Commitment and Advertising’s Role During the Pandemic
WPP is working on in-house climate change initiatives, building on pandemic-related reductions.
How Brands Are Committing to Real Change for Earth Day 2021
Last year, many brands were tasked with addressing both Earth Day and the critical state of the pandemic, resulting in messages that encouraged consumers to observe the holiday from the [...]
How 4 Plant-Based Food Brands Are Flexing Their Eco-Friendly Benefits for Earth Day
Silk is offering free counseling around the anxiety of climate change, as Impossible, Just Egg and more spark discussion.
Subway’s Earth Day Grime Track Uses Plant-Based Sounds to Promote Veganism
Subway recorded sounds emitted by plants for its 'Vegang' track as part of its Earth Day vegan promotion.
Unilever’s Love Beauty and Planet Rolls Out Reusable Bottles
The move is part of the personal care brand’s new 2030 sustainability goals.
SodaStream and Randi Zuckerberg Call for More Action, Less Likes in New Earth Day Ad
'Don't Just Share, Care' urges people to go beyond just sharing stories online.
Coors Seltzer Doesn’t Want You to Shower on Earth Day
People can share its pledge on social platforms with the #ForTheRivers hashtag for a chance at discounted 12-packs.
Unilever Marketing Chief Conny Braams on How Marketers Benefit From Sustainability
Braams advises on how marketers can use environmental initiatives to improve brand communications.
The Curtain on Earth Day! The Musical to Rise on Facebook Watch
The social network will also introduce the #RestoreOurEarthChallenge.
This Levi’s Ad Will Make Donations to Eco-Charities
The campaign developed by Good-Loop aims to showcase Levi's sustainability credentials.
TikTok, ATTN: Reveal Year-Long Content Partnership
The media company will run the @TikTokForGood account.