Discover the most impactful news about sustainability. Read insights and analysis from our Adweek team of experts on the latest sustainability advertising trends. 

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3 Trends Upending the Returns-to-Landfill Pipeline This Holiday Shopping Season

Retailers are gearing up for the busiest returns season of the year.

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How PR Firms Greenwashed the UN’s Biggest Climate Talks

The report identified 26 contracts between 18 PR and ad agencies and COP28, Masdar and Adnoc

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Household Brands Opt for Lower Profile at This Year’s UN Climate Summit

Coca-Cola's sponsorship of COP27 sparked backlash last year—and companies took note.

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Scania Ads See Electric Truck Experience First Day at Work

The campaign is the first from agency Åkestam Holst NoA since being appointed in 2022

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The Milk Wars Test the Power of Marketing as a Climate Solution

The rise of brands like Oatly have prompted a new MilkPEP campaign.

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From Reporting to Reduction: How Businesses Are Taking Action on Climate Change

Adland isn’t exempt from the legislation that’s coming down the pike.

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Sanofi Shares How It’s Working to Reduce Carbon Emissions in Media

The pharmaceutical firm partnered with Cedara to help measure the carbon impact of its media partners.

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The Sustainable Production Technologies Marketers Can Start Using Now

AI, VR and AR enable us to streamline processes, minimize resource consumption and drastically reduce carbon footprints.

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How Cotopaxi’s Mission Informs Its Branding

Chief brand officer Brad Hiranaga shares how the outdoor apparel brand strikes meaningful collabs and experiential activations.

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Encouraging Consumers to Recycle Is a Marketing Win for Brands. So Why Aren’t More Doing It?

Why aren't more national pizza chains telling their customers to recycle?

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Agencies and Activists Demand B Lab Strip Havas of Its Certification, Update Rules

A group of 26 B Corp-certified shops co-signed an official complaint to the nonprofit.

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It’s Not Easy Being Green: Preparing for the FTC’s Updated Green Guides

A brand is responsible for all reasonable takeaways of a vague claim, making them particularly risky.

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5 Lessons for Marketers From Patagonia Founder’s New Book

Adweek spoke with Vincent Stanley, co-author alongside Patagonia's Yvon Chouinard.

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How WhistlePig, Kia and Comcast Are Using Solar Panels as Billboards

Sistine Solar's custom-printed film turns solar panels into ad space.