3 Trends Upending the Returns-to-Landfill Pipeline This Holiday Shopping Season
Retailers are gearing up for the busiest returns season of the year.
How PR Firms Greenwashed the UN’s Biggest Climate Talks
The report identified 26 contracts between 18 PR and ad agencies and COP28, Masdar and Adnoc
Household Brands Opt for Lower Profile at This Year’s UN Climate Summit
Coca-Cola's sponsorship of COP27 sparked backlash last year—and companies took note.
Scania Ads See Electric Truck Experience First Day at Work
The campaign is the first from agency Åkestam Holst NoA since being appointed in 2022
The Milk Wars Test the Power of Marketing as a Climate Solution
The rise of brands like Oatly have prompted a new MilkPEP campaign.
From Reporting to Reduction: How Businesses Are Taking Action on Climate Change
Adland isn’t exempt from the legislation that’s coming down the pike.
How Marketers Are Starting to Address Gen AI’s Green Problems
The question is whether they'll prioritize it.
Sanofi Shares How It’s Working to Reduce Carbon Emissions in Media
The pharmaceutical firm partnered with Cedara to help measure the carbon impact of its media partners.
The Sustainable Production Technologies Marketers Can Start Using Now
AI, VR and AR enable us to streamline processes, minimize resource consumption and drastically reduce carbon footprints.
How Cotopaxi’s Mission Informs Its Branding
Chief brand officer Brad Hiranaga shares how the outdoor apparel brand strikes meaningful collabs and experiential activations.
Encouraging Consumers to Recycle Is a Marketing Win for Brands. So Why Aren’t More Doing It?
Why aren't more national pizza chains telling their customers to recycle?
Agencies and Activists Demand B Lab Strip Havas of Its Certification, Update Rules
A group of 26 B Corp-certified shops co-signed an official complaint to the nonprofit.
It’s Not Easy Being Green: Preparing for the FTC’s Updated Green Guides
A brand is responsible for all reasonable takeaways of a vague claim, making them particularly risky.
5 Lessons for Marketers From Patagonia Founder’s New Book
Adweek spoke with Vincent Stanley, co-author alongside Patagonia's Yvon Chouinard.
How WhistlePig, Kia and Comcast Are Using Solar Panels as Billboards
Sistine Solar's custom-printed film turns solar panels into ad space.