Barilla and Marie Kondo Show the Life-Changing Magic of Reusing Pasta Boxes
Barilla teams up with organization expert Marie Kondo in a campaign promoting sustainable packaging.
Activists Want Brands to Pay for Single-Use Packaging
Single-use plastic packaging—the miracle material that has allowed CPG brands to thrive in the last 50 years—is filling landfills, polluting the environment and filling our foods, bodies and oceans with [...]
SEC Drops Scope 3 Emissions Disclosures. Here’s What That Means for Brands
What brands need to know after Wall Street's top regulator approved a limited rule on climate-related disclosures.
Carhartt’s Resale Program’s Been Good for the Planet—and Good at Luring New Shoppers, Too
With lower prices for vintage goods, Reworked appeals to new demographic groups.
Rent the Runway Appoints First CMO Since 2020 as It Vies for Profitability
Fashion rental platform Rent the Runway has a new chief marketer for the first time in four years, the company announced today. Natalie McGrath, most recently vp of marketing for [...]
Sustainable Apparel Coalition Expands for the Greener Good
Sustainable Apparel Coalition has rebranded to Cascale and expanded to luggage, home furnishings and sporting goods.
Science-Backed Training Helps the Ad Industry Avoid Greenwashing
The online course, Green Shield, which is free to take and can be completed in less than one hour, is the first ad industry-focused training to incorporate social science research [...]
Fast Fashion Is Thwarting the Resale Industry’s Dream of Circularity
The complex logistics of online resale presents both sustainability and profitability challenges for major players in the category. As ThredUP and The RealReal look to break even in 2024 by [...]
Greenwashing Crackdown Begins on EU Brands Making Vague Eco Claims
The new proposals will also cover brand-owned sustainability labels and genetic phrases such as "green" or "eco-friendly."
Nominations Are Open for ADWEEK’s 2024 Sustainability Stars
ADWEEK's fourth annual sustainability-focused digital issue seeks nominations for our Sustainability Stars list.
These Visceral Ads Show How Pollution Hurts Kids—Without Mentioning Climate Change
In a pair of new ads from nonprofit Potential Energy, kids struggle to breathe as pollution fills the air. The ads air in a handful of states withja high concentration [...]
Following a Slump in Demand, Fewer Electric Vehicle Ads Will Run During Super Bowl 58
Barring a surprise on Sunday, this marks the first dip in EV-featured spots as a percentage of total auto ads since 2019.
How Honda Aims to Overcome EV Knowledge Gaps Through Educational Marketing
Honda's EV Prologue SUV launch campaign includes dealer trainer and staff support.
This Fossil Fuel Nonprofit Cut Ties With Havas Over Shell Account. Now It Has a New AOR
The Fossil Fuel Non-Proliferation Treaty Initiative, a global movement to promote international cooperation in support of a clean energy transition, has a new public relations agency of record: Stagwell-owned global [...]
Havas Agencies Could Be Stripped of B Corp Certification Due to Shell Account Win
Four Havas agencies are at risk of losing their B Corp status after the holding company won Shell's media account last year, B Corp's certifying body B Lab Global has [...]