Industry Insiders Question the Effectiveness of France’s New Environmental Car Advertising Rules
While car brands have accepted the government's instruction, industry members wonder if they goes far enough.
Edelman ‘Still Refusing to Look Up,’ Says Climate Scientist Who Inspired ‘Don’t Look Up’ Film
Ending work with fossil fuel companies is 'a must,' says Michael Mann.
Loophole in the Ozone Layer: the Varying Shades of ‘Green’ Mutual Funds
Given the arduous regulatory changes As You Sow and other advocates are attempting to push through, funds that deliver on the promise of being “fossil-free” now will be the ones [...]
Former PR Exec Makes the Earth Her Client as Eco-Activist
Christine Arena's focus on sustainability and social impact storytelling is making waves in the ad industry.
After a 60-Day Review of Its Roster, Edelman Is Sticking With Polluters—For Now
Moving forward, the PR firm 'will part company' with clients failing to accelerate progress on climate, according to CEO Richard Edelman.
2022’s Food Impact Trends Are All About Climate Change
It takes almost 100 times as much land to produce a gram of protein from beef or lamb versus peas.
Sustainability Is the Supply Chain Issue Nobody’s Talking About
When a business truly owns a values-driven supply chain, a powerful story unfolds.
5 Sustainability Trends That Defined 2021
Activists challenged industry norms, apparel brands got into to resale and everyone lost patience with greenwashing.
Cutting the Plastic Out of Dental Hygiene
A vegan trying to live a low-waste lifestyle, Lindsay McCormick was frustrated the only travel toothpaste option was in a throwaway, plastic container.
Melted Gondola Car Stunt Created to Raise Awareness of Aspen Temperature Increase
The sculpture was created for a ski resort to highlight the impact of the 3-degree temperature rise over the last 75 years.
The Future of Gift-Giving Is Thrifted
A new Adweek-Morning Consult survey showed just over a quarter of U.S. adults will give pre-owned items.
Adweek Partners With Sustainable Brands and ANA to Create Sustainability Tools for Marketers
The coalition will bring CMOs together to share best practices and accelerate innovation.
How Chilly’s Feel-Good Marketing Aims to Make Sustainability Accessible to All
Chilly's ad features a diverse cross-section of the U.K.
I Left a Major Agency Because of Its Stance on Climate Change
A major new peer-reviewed study reveals the fact that agencies like Edelman, WPP, Omnicom, Publicis Groupe and Interpublic Group of Companies are a dominant force in U.S. climate change obstruction.
How PR Firms Shape—and Often Obstruct—Climate Change Policies
They're the marketing industry's equivalent of think tanks.