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Why Companies Need to Take the Lead in the Plastic-Free Movement

Voice

Brands are not the only culprits in the plastic catastrophe, but they are one of the most influential.

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Madewell Partners With thredUP to Sell Used Jeans Online

Around 11.3 tons of textiles are sent to landfills every 12 months, according to the EPA.

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Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

It works by detecting data transmissions in real-time by territory, device, bandwidth usage and time of day and combines these to determine the costs based on local electricity consumption rates.

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77% of Americans Say It’s on CPG Brands to Make Sure Their Packaging Gets Recycled

In a new Adweek-Morning Consult poll, nearly 6 in 10 said companies should be penalized for producing packaging that harms the environment.

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Can a Foam Party Change the World? Sustainable Household Brand Method Hopes So

Sustainability

Across social media, a suite of stories filmed using iPhones will aim to capture events from a real foam party while social stickers have also been developed for users to [...]

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How Vodafone’s International Comms Campaign Led to a Reimagining of Its Agency Partnership

Over the last year, British communications multinational Vodafone’s marketing team has been forced to learn new ways to work alongside its agency partners, including New Commercial Arts (NCA), to deliver [...]

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Airbnb and Volvic Water Are Offering an Eco-Friendly Stay Amid 80 Volcanoes in France

The bucket-list getaway has a bargain price: about $1.

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Bentley Motors and The Macallan Whisky in Sustainable Partnership

The initial focus for the partnership will include research into sustainable material sourcing through local suppliers and the aim to deliver jointly-developed projects with curated customer experiences and events.

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This Plant-Based Meat Alternative’s Cartoon Series Questions Morality of Eating Animals

Ernie the Pig, Florence the Sheep and Hoppy the Kangaroo each feature in their own short, animated episode detailing how they escape being eaten

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Brands Must Wake Up to Their Responsibilities and Stop Lagging Behind on Climate Action

Too many businesses are all talk, little action.

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How to Mint NFTs With Sustainability in Mind

The platform employs a proof-of-stake model and carbon offsets.

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Facebook Joins EU Climate Pact

The company is targeting 100% renewable energy and net zero emissions by 2030.

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Icelandic Tourism Campaign Offers to Turn Sweatpants Into Boots for Visitors

The European country wants the world to prepare itself to visit its windswept land.

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Target Outlines New Sustainability Goals

Target plans for 100% of its private label brands to be eco friendly by 2040.

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New Study From thredUP Shows Secondhand Clothing Is Displacing Fast Fashion

A year of living in a pandemic caused a significant shift in the shopping priorities of consumers.