Portrait of Brittaney Kiefer

Brittaney Kiefer

Brittaney is Adweek's European creative editor based in London. Before joining Adweek, Brittaney was creativity and culture editor at Campaign. Before that, she was a reporter and editor at PRWeek.

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This Director Turned a Street Soccer Tournament Into a Creative Launchpad for Diverse Talent

Sports Marketing

Creative and director Gundeep Anand started a street soccer tournament that has opened doors for diverse talent.

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BBC’s Intricate Winter Olympics Spot Traps Athletes in Harsh Worlds of Ice and Snow

Sports Marketing

BBC crafted an intricate animation to promote its coverage of the Winter Olympics.

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Amazon Alexa’s Sentimental Ad Transports Couple to ’50s Prom Where They Fell in Love

Advertising

Amazon Alexa transports a couple back to the happy memory of their prom.

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This Epic Formula E Film is an Allegory for the Race Against Climate Change

Sports Marketing

Formula E's epic campaign illustrate's brand's dedication to a more sustainable sporting world.

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This Sports Brand Turned a Pioneering African Olympian into a Comic Book Superhero

Sports Marketing

Swiss sportswear brand On uses device of graphic novel to portray Ghanaian Olympian as a real-life superhero

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O2 Throws It Back to the 2000s With Flash Mob Starring Pop Band Steps

Mobile Marketing

O2 enlisted 2000s pop group Steps to stage a flash mob in London promoting a retro-style phone.

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Why Netflix Installed Park Benches in Cities With a Hidden Message

Streaming & OTT

Netflix installed real park benches in cities to share message of hope from popular show After Life.

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Samsung Created a Dark Fantasy World to Herald a New Era of Mobile Gaming

Gaming

Samsung follows a hero who falls into the dark underbelly of mobile gaming.

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David Schwimmer Plays Elaborate Game of Hide and Seek in This Quirky Bank Ad

Advertising

David Schwimmer stars in humorous ad for British bank TSB.

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Oatly Made a Weird Puppet Series to Show Plant-Based Food is Not Just for Hipsters

Ad of the Day

Oatly made a show about two oat drink carton puppets who make the switch to plant-based diets.