Portrait of Brittaney Kiefer

Brittaney Kiefer

Brittaney is Adweek's European creative editor based in London. Before joining Adweek, Brittaney was creativity and culture editor at Campaign. Before that, she was a reporter and editor at PRWeek.

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Barilla and Marie Kondo Show the Life-Changing Magic of Reusing Pasta Boxes

Food Industry News

Barilla teams up with organization expert Marie Kondo in a campaign promoting sustainable packaging.

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The V&A Museum Hosts an Elaborate Treasure Hunt That Indulges Niche Passions

Creative Advertising

Trying to lure in younger visitors, the V&A Museum's elaborate campaign caters to extremely niche passions.

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David Beckham Kicks Off Stella Artois Campaign as Brand Eyes ‘Ambitious’ Growth

Alcohol Industry News

David Beckham stars in the new global campaign from Stella Artois.

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Jon Hamm Is Cast Aside in Minute Maid Zero Sugar’s First Global Campaign

Food Industry News

Minute Maid Zero Sugar casts actor Jon Hamm aside, claiming that it needs no celebrity endorsements.

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Skims Makes Ad Debut With Sci-Fi Film Starring Kim Kardashian in Every Role

Retail News

Skims made its ad debut with a futuristic film in which co-founder Kim Kardashian plays every role.

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Oscars 2024 Preview: The Ad Moments to Watch

Creativity x Culture

The advertising and marketing moments to expect from the 2024 Oscars.

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The Movement for Menopause-Friendly Workplaces Arrives in the Ad Industry

Diversity, Equity and Inclusion

Creative agency Mekanism is calling on the ad industry to codify benefits for those going through menopause.

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This Campaign for Women’s Equality Reinvents the Petition for the TikTok Generation

Politics

Ogilvy and the ERA Coalition reinvented the petition to galvanize the TikTok generation behind a fight for women's equality.

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Call for Nominations: ADWEEK’s Creative 100 2024

Awards & Honors

ADWEEK has opened nominations for the 2024 Creative 100.

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Lego’s Message to Girls and Their Parents: Ditch Perfectionism

Retail News

Lego reveals gender biases in everyday language as it aims to boost girls' creative confidence through a global initiative.