Portrait of Brittaney Kiefer

Brittaney is Adweek's creative editor based in London. Before joining Adweek in 2021, Brittaney was creativity and culture editor at Campaign and a reporter and editor at PRWeek.

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David Schwimmer Chases the Perfect Red Sweater in Quince’s Biggest-Ever Campaign

Friends star David Schwimmer is the hero of Quince's holiday ad, its largest-ever campaign.

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Jude Bellingham Strips Down for Calvin Klein After Lighting Up the World Cup

Fashion News

Calvin Klein has enlisted soccer star Jude Bellingham for its next campaign.

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ADWEEK Creativity Advantage: As Holdcos Consolidate Production, Independent Studios Are Under Threat

Holdcos see production as a new revenue stream, raising questions about who controls it and where talent will learn the craft.

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The 2026 Holiday Ads Worth Watching

Watch festive campaigns from Starbucks, Lego, Verizon, Liquid I.V., and more.

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Svedka Hands Its Next Super Bowl Ad to the Public After Polarizing AI Debut

Svedka is returning to the Super Bowl with a contest led by Andy Cohen, offering fans $500,000 to create the ad

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Jay-Z Will Finally Headline Super Bowl 61 Halftime Show After Years Behind the Scenes

Apple Music, the NFL, and Roc Nation confirmed Jay-Z will headline the Super Bowl halftime show on Feb. 14, 2027.

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Walmart Brings The Muppets and Walton Goggins Together For Its Own Holiday Carol

Retail News

Walmart's holiday campaign reimagines The Muppet Christmas Carol, with Walton Goggins playing Scrooge.

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McDonald’s Ends 32-Year FIFA World Cup Sponsorship Amid Marketing Overhaul

World Cup

McDonald’s is ending its FIFA World Cup sponsorship after 32 years amid an overhaul to its marketing model.

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Apple Music Rebrands With a Look Made by Sound

Rebrands

Created with TBWA\Media Arts Lab and Fred Again, Apple Music's new identity is built on ripples of sound.

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Charli XCX Joins Absolut for ‘Chaotic’ Two-Year Partnership

Absolut Vodka has signed a two-year partnership with Charli xcx.

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