Portrait of Brittaney Kiefer

Brittaney Kiefer

Brittaney is Adweek's European creative editor based in London. Before joining Adweek, Brittaney was creativity and culture editor at Campaign. Before that, she was a reporter and editor at PRWeek.

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Target Reimagined Michelle Branch’s ‘Everywhere’ Into a Bop About Discovering New Products

Retail News

CMO Lisa Roath said the retailer wants to connect with consumers 'in more relevant ways.'

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How Guinness Flipped Its Perception as a Winter Stout to Fuel Summer Growth

Alcohol Industry News

The strategy behind making the Diageo brand a year-round beverage.

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After Liberating Creativity in ‘1984,’ Apple Is Crushing It—and the Internet Hates It

Technology

Apple's "Crush" ad was supposed to be a clever product demonstration, but it sparked a wave of backlash from creative people wary of technology's impact.

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Bumble Speaks to ‘Exhausted’ Women With Brand Refresh and Global Campaign

Creative Advertising

The women-focused app is also launching a global campaign amid a wave of dating app fatigue.

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4 Creative Sustainability Campaigns That Cut Through the Noise

Sustainability News

It’s apparent that in recent years, sustainability has become increasingly top of mind for marketers. But amid doom-and-gloom calls or greenwashing claims, it can be all too easy for consumers [...]

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In Molson’s Feel-Good Summer Campaign, Backyards Are a State of Mind

Alcohol Industry News

Molson aims to modernize the brand and become more inclusive with its summer campaign.

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BBC Speaks to News Weary Consumers in First Global Brand Campaign

Media News

The BBC's first brand campaign outside the U.K. positions itself as a more trusted news source in the American market.

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Heineken and Bodega Drop a Boring Phone to Help Gen Z Switch Off and Party

Creative Advertising

Heineken collaborated with Bodega to create The Boring Phone, a device with reduced tech to encourage Gen Z to embrace fulfilling social lives.

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CeraVe’s Super Bowl Follow-Up Is a Romcom Trailer With a Bizarre Twist

Creative Advertising

CeraVe followed up its successful Super Bowl campaign by heading to the cinema with an unexpected romcom trailer.