Portrait of Brittaney Kiefer

Brittaney Kiefer

Brittaney is Adweek's European creative editor based in London. Before joining Adweek, Brittaney was creativity and culture editor at Campaign. Before that, she was a reporter and editor at PRWeek.

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These Are the 2023 Winners of D&AD’s Most Coveted Pencils

Awards & Honors

D&AD awarded two Black Pencils this year in more craft-based categories.

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Wunderman Thompson Appoints Rosie Bardales as Creative Leader in New York

Leadership & Talent

The prior global ecd for BETC will report to WT's North America creative chief Tom Murphy.

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This Dark Children’s Book Is a Shocking Campaign to Protest Gun Violence

Creative Disruption

Change the Ref and BCW take aim at 'childish' politicians who have failed to act.

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The Growing Allure of the Eurovision Song Contest to Brands


With an audience of more than 161 million people, the international event is finding favor with big brands.

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How Platforms Can Support Creators’ ‘Unsettling’ Career Path

The Creatorverse

Cultivating both their financial and mental well-being is essential.

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Harry’s Weird Story About an Orange Has a Deeper Message About Masculinity

CPG & Grocery

The personal care brand bills itself as 'the hype man to the everyday man.'

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Fortune Cookie Ads Are the New Super Bowl Spots–At Least According to Gary Vaynerchuk


Entrepreneur Gary Vaynerchuk has invested in OpenFortune, a company that makes fortune cookie advertising.

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Sustainable Beauty Brands Battle the Industry’s Greenwashing Problem


Upstarts like Haeckels are pushing for more environmental responsibility.

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Eww, Can’t Look Away: When ‘Grossvertising’ Works for Brands

Food & Beverage

Food giants from Burger King to Kraft have played with disgusting imagery in their ads. But does it make marketing sense?

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Marmite Is Offering Pregnancy Scans to Find Out if Babies Are Born Lovers or Haters 

Food & Beverage

Unilever brand Marmite is testing whether the taste for its product originates in the womb.