Read creative advertising news, insights, and analysis from marketing experts at Adweek. Explore articles about creative campaigns that are making the biggest impact in the advertising industry.

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Fanta’s Famous Jingle Is Back With New ‘Wanta Fanta’ Remix

The early-aughts earworm is coming for Gen Z.

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Zillow Offers Some Reassurances About Moving After Emotional Bluey Episode

Real estate marketplace Zillow and Ryan Reynolds’ agency, Maximum Effort, provide some reassurance that moving can be a good thing.

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Adam Scott Adds ‘Facial Hair Enthusiast’ to His CV in Philips Norelco Campaign

Scott said he’s been a Philips Norelco brand loyalist for years, after learning about the OneBlade from makeup artists on his various jobs.

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Owen Wilson Does His Best Steve Jobs Impression for a Beauty Startup Ad

With the nearly 2-minute spot—which guest stars his real-life dog named Waffles—Wilson is introducing three new hair and body care products.

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Commerce Can No Longer Be Where Creative Goes to Die

The consumer has matured immensely beyond the days of short-term tactics like ‘add to cart.'

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A Life in 3 Minutes: Swedish Lingerie Brand Debuts an Emotion-Packed Ad

Lindex's cinematic spot, from decorated director Fiona Jane Burgess and production company Smuggler, departs from the product-focused ads that are common in the category.

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Outback Steakhouse Will Replace Your Flakiest Friend With a Paid Actor for One Night Only

Flaky friends, gotta love ‘em, are a menace to society. The missed reservations and leftover concert tickets alone can really build up over the years. If only there were some [...]

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Here’s My Beef With Ad Agencies

A CMO’s take on why the current ad agency model is broken.

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These Rising Creatives Won U.S. Cannes Young Lions Competition

The NCM-facilitated contest continues to grow in the U.S.

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In Bridgerton and Flonase Collaboration, Both Love and Allergies Are in Bloom

Shondaland and Flonase teamed up for a campaign ahead of the Season 3 premiere of Bridgerton.

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Heineken and Bodega Drop a Boring Phone to Help Gen Z Switch Off and Party

Heineken collaborated with Bodega to create The Boring Phone, a device with reduced tech to encourage Gen Z to embrace fulfilling social lives.

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Canal+ Ad Gives an Inspirational Action Movie a Shocking Ending

French broadcaster Canal+ pokes fun at action movie tropes with an ad where the classic inspirational monologue doesn’t go as planned.

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CeraVe’s Super Bowl Follow-Up Is a Romcom Trailer With a Bizarre Twist

CeraVe followed up its successful Super Bowl campaign by heading to the cinema with an unexpected romcom trailer.

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Hinge’s Mascot Goes to Heaven to Celebrate Dating Success Stories

The latest iteration of Hinge's "Designed to Be Deleted" campaign uses real dating success stories to show Hingie being rewarded for its sacrifice.