Creativity is key for advertisers to capture the attention of their target audience—in video ads, print ads, digital marketing, and social media marketing techniques. On this page, Adweek editors highlight creative advertisements that stand out among other advertising and marketing campaigns. These ads are the cream of the crop in terms of creativity and engaging action-inspiring content. Today, consumers are bombarded by more advertisements—in more places—than ever before. Creative advertising is key to stand out from the crowd and convey brand messaging that's likely to resonate with the target audience.
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Pringles’ Super Bowl Ad Shows No One Is Immune to Its Most Relatable Design Flaw

If you’ve ever found yourself hand deep at the bottom of a Pringles tin while trying to scrape out the last few tasty morsels of potato chip dust, then consider [...]

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Klarna Celebrates Y2K Fashion Nostalgia With Paris Hilton and Bretman Rock

The global campaign celebrates the lingering love of 2000s-era fashion and the future of commerce.

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Kraft-Heinz Says In-House Agency Is Making Its Ad Spend ‘Work Harder’

Chief growth officer Cristina Kenz gives a behind-the-scenes look at The Kitchen's international expansion.

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Anytime Fitness Works Out a Clever Way Into Super Bowl 57—Without an In-Game Slot

Mischief @ No Fixed Address crafts #JustHeardAnytime without an in-game slot.

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Danny DeVito Stars in Teasers for a Jersey Mike’s Super Bowl Ad That Will Air…Someday

Danny DeVito knows what a future Jersey Mike's Super Bowl ad 'could' look like.

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See Alicia Silverstone School ‘Clueless’ Fashionistas in Rakuten’s Nostalgic Super Bowl Ad

The Big Game spot kicks off a partnership with—designer Christian Siriano.

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Pinterest Wants to Help Black Travelers Safely Take Flight With New Curated Hub

Inspired by the famous Green Book, the platform builds a new resource for Black History Month.

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Small Gestures Equal Bold Declarations of Love in Doritos’ Latest, Resonant Pride Film

SlapGlobal releases a quiet film grounded in the realities of LGBTQ+ relationships.

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Hotel Staff Become the VIPs for ‘Peninsula Perspectives’ in Hospitality Marketing Twist

The Peninsula puts a twist on hospitality marketing.

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Brotherly Rivalry Takes the Field in the NFL’s Pro Bowl Games 2023

The NFL teams up with 72andSunny for its comical new series starring Peyton and Eli Manning

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Kathryn Hahn Plays an Outlaw CEO in HubSpot Campaign

The Wild West ad was created by 72andSunny New York.

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Avon’s CMO Says It’s Been ‘Deprived’ of Brand Investment. Now It’s Back With a Bang

Bold reboot will transform the brand from the inside out.

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Janelle Monáe Is the Voice of Morgan Stanley’s First Global Campaign in 4 Years

Janelle Monáe may have a knack for solving mysteries, but their latest project aims to take the guesswork out of investing in an ever-changing financial landscape.

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Nike Dares to Dream Big in Rousing Chinese New Year Campaign

This collaboration with Wieden+Kennedy Shanghai encourages kids to reach for the stars.

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Gender Bias in Search Results Sparks Drive to ‘Correct the Internet’

DDB New Zealand's new spot identifies major inconsistencies in search engines for female athletes.