The Latest
Seth Rogen Checks Off His Gift List in Sephora’s Holiday Campaign
Sephora brought unexpected ambassador Seth Rogen on board to make beauty gifting less intimidating and more fun.
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Walmart Brings The Muppets and Walton Goggins Together For Its Own Holiday Carol
Walmart's holiday campaign reimagines The Muppet Christmas Carol, with Walton Goggins playing Scrooge.
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Ads of the Week: 10 Campaigns That Caught Our Eye, From Away to Walmart
Away, J.Crew, Walmart, Liquid I.V., and more are behind the week’s most notable ads.
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Kalshi Gives NBA Star Dillon Brooks a Device to Block LeBron James
Kalshi’s ‘King Blocker’ device mutes any mention of Dillon Brooks’ on-court rival, LeBron James.
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The Real Value of an Ad Starts With Attention
This post was created in partnership with Viant An ad can generate millions of impressions, spark controversy, or rack up views. But none of those measures alone reveals whether people [...]
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Liquid I.V. Swaps Singing Toilets for F1 Precision in Its McLaren Debut
Liquid I.V.'s first campaign under its McLaren deal features Formula 1 Lando Norris and Oscar Piastri.
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After Torching a Rimowa, John Summit Becomes Away’s Chief Destruction Officer
Away answers John Summit's viral post with a partnership that puts its aluminum luggage through a trial by fire.
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Ads of the Week: 13 Campaigns That Caught Our Eye, From Chipotle to Pringles
Chipotle, Pringles, DoorDash, Sprite, Gymshark, and more are behind the week’s most notable ads.
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The 2026 Halloween Ads Worth Screaming About
e.l.f., Pringles, Twix, Reese’s, and more are behind Halloween’s most notable ads.
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Polymarket Taps Kathryn Bigelow to Court a Wider Audience in Midterm Ad Blitz
Prediction market Polymarket's first U.S. political campaign tackles voter concerns as scrutiny of the industry grows.
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Pringles Offers One Die-Hard Fan a Final Resting Place in a Branded Urn
Pringles is giving its iconic can a morbid Halloween twist this year.
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Chipotle Drops a ‘Big A** Bag’ to Make Group Dining a Bigger Deal
Chipotle dropped a three-foot-wide version of its takeout bag as part of a broader push to cater to group dining.
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Aura Wants to Be the Social Network for People You Love, Not Just a Gift for Grandma
With its largest-ever campaign, Aura wants to turn a popular gift into an everyday way to stay close.
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How to Resonate With Consumers in the Age of Attention
This post was created in partnership with Zappi The consumer attention economy continues to fragment, and marketers must adapt to not just grab it, but hold it. During an ADWEEK [...]
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Sprite Enlists Nikola Jokić to Take Its NBA Play Worldwide
NBA star Nikola Jokić joins Anthony Edwards in Sprite's campaign that takes the game global.
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