Creativity is key for advertisers to capture the attention of their target audience—in video ads, print ads, digital marketing, and social media marketing techniques. On this page, Adweek editors highlight creative advertisements that stand out among other advertising and marketing campaigns. These ads are the cream of the crop in terms of creativity and engaging action-inspiring content. Today, consumers are bombarded by more advertisements—in more places—than ever before. Creative advertising is key to stand out from the crowd and convey brand messaging that's likely to resonate with the target audience.
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Peroni Finds a Sense of Humor as It Ventures Into Fast-Growing Light Lager Market

The campaign for Stile Capri is part of a major marketing investment in a new product category.

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How Delta Cooked Up a Storm in the Top Chef: World All Stars Penultimate Episode

Integration gives a behind the scenes look at the airline's 2024 Olympic and Paralympic deal with NBCUniversal.

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The Authentic Way Brands Can Get In On Pop Culture Moments

Nameberry and Nike seamlessly entered the conversations by being fans.

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Heinz’s First Global Campaign in 150 Years Tells True Stories of Obsessed Fans

Heinz turned to Reddit, TikTok and Instagram to find stories about the devotion consumers have for the 150-year-old brand.

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Match Addresses 2023’s Dating Burnout in Its Latest Campaign

According to findings from its Singles in America survey, 64% of online daters reporting they feel burned out in their search for hookups and love.

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Diablo IV Characters Beg for Salvation in Dark Film by Oscar-Winning Director Chloé Zhao

The launch film from agency 72andSunny, directed by Chloé Zhao and Kiku Ohe, gives players motivation by having characters from the game beg for help.

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Meow Wolf Taps Into ’90s Mall Culture to Hype Its New Exhibit

A short film called "Come Find Yourselfs At The Mall" anchors a campaign that includes quirky experiential, billboards, pop-ups and other activations from Meow Wolf’s in-house team and independent ad [...]

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How an Army of Creators Is Helping Bose Modernize Its Marketing

CMO says passionate music fans, not traditional ad agencies, are driving the brand forward

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Hilton’s TikTok Ad Changed the Social Marketing Game for Good

Enthusiasm for the spot has been absolutely unparalleled—to put it simply, the crowd went wild.

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Absolut Uses AI to Craft Cocktails Inspired by Canadian Neighborhoods

Concepts like "creativity" and "vintage" were turned into ingredients.

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What’s Wrong With This Picture? Mom’s Not In It

Canadian food giant McCain turns shutterbugs into stars for a Mother's Day campaign.

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Could AI Do That? Brooklyn Film Fest Touts Messy, Imperfect Human Stories

The campaign, from Havas New York, takes a cheeky jab at non-sentient beings.

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Geico Gives the Gecko a Sparring Partner in Will Arnett

Geico’s Gecko has pretty much been a solo act for his entire spokes-reptile career. But in a new campaign, The Martin Agency has brought on someone who can go toe [...]

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Teleflora’s Mother’s Day Ad Reveals the ‘Hardest Part’ of the Job

While the ad celebrates the bonds between mothers and their children, it turns the focus to the bittersweet feeling of loosening the parental grip.

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McKinney’s First Work for Popeyes Debuts an Authentically New Orleans Ad Strategy

Popeyes wants you to know it doesn't make sense. It makes chicken.