Peroni Finds a Sense of Humor as It Ventures Into Fast-Growing Light Lager Market
The campaign for Stile Capri is part of a major marketing investment in a new product category.
How Delta Cooked Up a Storm in the Top Chef: World All Stars Penultimate Episode
Integration gives a behind the scenes look at the airline's 2024 Olympic and Paralympic deal with NBCUniversal.
The Authentic Way Brands Can Get In On Pop Culture Moments
Nameberry and Nike seamlessly entered the conversations by being fans.
Heinz’s First Global Campaign in 150 Years Tells True Stories of Obsessed Fans
Heinz turned to Reddit, TikTok and Instagram to find stories about the devotion consumers have for the 150-year-old brand.
Match Addresses 2023’s Dating Burnout in Its Latest Campaign
According to findings from its Singles in America survey, 64% of online daters reporting they feel burned out in their search for hookups and love.
Diablo IV Characters Beg for Salvation in Dark Film by Oscar-Winning Director Chloé Zhao
The launch film from agency 72andSunny, directed by Chloé Zhao and Kiku Ohe, gives players motivation by having characters from the game beg for help.
Meow Wolf Taps Into ’90s Mall Culture to Hype Its New Exhibit
A short film called "Come Find Yourselfs At The Mall" anchors a campaign that includes quirky experiential, billboards, pop-ups and other activations from Meow Wolf’s in-house team and independent ad [...]
How an Army of Creators Is Helping Bose Modernize Its Marketing
CMO says passionate music fans, not traditional ad agencies, are driving the brand forward
Hilton’s TikTok Ad Changed the Social Marketing Game for Good
Enthusiasm for the spot has been absolutely unparalleled—to put it simply, the crowd went wild.
Absolut Uses AI to Craft Cocktails Inspired by Canadian Neighborhoods
Concepts like "creativity" and "vintage" were turned into ingredients.
What’s Wrong With This Picture? Mom’s Not In It
Canadian food giant McCain turns shutterbugs into stars for a Mother's Day campaign.
Could AI Do That? Brooklyn Film Fest Touts Messy, Imperfect Human Stories
The campaign, from Havas New York, takes a cheeky jab at non-sentient beings.
Geico Gives the Gecko a Sparring Partner in Will Arnett
Geico’s Gecko has pretty much been a solo act for his entire spokes-reptile career. But in a new campaign, The Martin Agency has brought on someone who can go toe [...]
Teleflora’s Mother’s Day Ad Reveals the ‘Hardest Part’ of the Job
While the ad celebrates the bonds between mothers and their children, it turns the focus to the bittersweet feeling of loosening the parental grip.
McKinney’s First Work for Popeyes Debuts an Authentically New Orleans Ad Strategy
Popeyes wants you to know it doesn't make sense. It makes chicken.