Peloton’s Stylish Post-Lockdown Ad Asserts the Value of Exercising at Home
The connected fitness brand and indie agency Mekanism's first post-lockdown campaign keeps things at home.
Big Wave Surfer Kelly Slater Joins Kona Brewing for the Brand’s Longest-Running Campaign
In addition to starring in the ad spot, Kelly Slater will join Kona Brewing Co. in a campaign to promote ocean conservation.
Affirm Offers to Pay for Your Overdue Getaway in a New Sweepstakes Campaign
With help from some famous friends, the payment network is welcoming back vacations.
Christian Slater Returns to Cause Remote Chaos as HP’s Cyber Villain, The Wolf
HP teamed up with The Lab at Anonymous Content to promote better cyber security measures for those working from home.
This Heartbreaking Love Story Calls for More Organ Donors in Argentina
The Argentine Liver Transplant Foundation and Rock Agency team to tug on heartstrings.
This Cheeky Recruitment Ad Aims to Destigmatize Work Within the Sex Toy Industry
Arcwave is looking for a marketing expert who is bursting with 'orgasmic ideas.'
Samsung Builds a World Using Upcycled Product Packaging
The Samsung animation was created by Edelman ahead of the United Nation’s World Environment Day.
Adweek Podcast: The 100 Most Creative Professionals in the World
Hear Adweek editors discuss our 2021 Creative 100 honorees. Creative 100 is an annual celebration of today's most fascinating creative professionals.
Merrell’s Newest Campaign is Challenging You to Do Just About Anything Outdoors
Whether you're baking cookies or watching a movie, Merrell says it can be done outside.
Breastfeeding Moms Declare Independence From Archaic Ideology in Willow’s First Campaign
As advertising gets incrementally more progressive, fitting depictions of motherhood—breastfeeding, in particular—remain a hotly debated subject within the industry. Brands have been especially slow to include breastfeeding images over the [...]
Here’s How Brands Are Giving Back to LGBTQ+ Communities for Pride Month 2021
Diversity, Equity and Inclusion
One of the most effective ways for brands to show support is through charitable efforts.
Allbirds Keeps It Native by Choosing New Zealand Indie Shop as Its Lead Creative Agency
The buzzy shoe brand is partnering with New Zealand-based Wrestler.
McDonald’s and BTS Unwrap New Merch and Exclusive Digital Content With Meal Deal
With the arrival of the long-awaited meal, McDonald's and BTS have officially unveiled a slate of new merchandise, exclusive video content, and a brand new commercial starring the Grammy-nominated band.
The Asian American Foundation’s ‘See Us Unite’ Campaign Forefronts the AAPI Experience
Billboards and a dedicated TV special aim to shift America's perception of Asian communities.
Red Cross Campaign Shows a World Where Health-Care Workers Are Hero Worshipped Like Footballers
A Red Cross ad campaign highlights medical worker taking risks amid war and conflict.