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Norwegian Postal Service Celebrates 375 Years With Fun, Mildly Educational Ad

Posten Norge's ad opens with a reference to Forrest Gump and ends with an optimistic tagline.

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MSCHF Asks Corporate Lawyers to Start Their Engines With ‘Cease & Desist Grand Prix’

The gutsy creative shop is daring major companies to get a little litigious.

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Refusing Help Is Like Free-Falling Without a Parachute in BetterHelp’s New Campaign

To convey the idea of refusing help in the throes of necessity, BetterHelp illustrates the epitome of crisis with a skydiver sans parachute and an apartment without electricity.

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Samsung Created a Dark Fantasy World to Herald a New Era of Mobile Gaming

Samsung follows a hero who falls into the dark underbelly of mobile gaming.

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Check Out This Behind-The-Scenes Look at Scream…the Musical

Scream: The Musical follows the tradition of gimmicks promoting horror movies.

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Lay’s Potato Chips Return to the Super Bowl After a 17-Year Hiatus

The Golden Grounds line is made with potatoes grown directly from soil taken from NFL football fields.

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In Rare Ad Appearance, Big Boi Rolls Out the Welcome Mat for New Homeowners

Agency Majority helps the brand celebrate Black homeownership.

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11 of the Most Accessible Brand Campaigns and Actions of 2021

2021's most resonant disability inclusion efforts reflected a remarkable level of authenticity by implementing changes that have a serious impact beyond any single product.

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Adnatomy: How Amanda Gorman Became the Voice of Hope for United Way and Truist

Adweek sat with director Fredrick Bond, Truist's Tyke Arbaugh and creatives from Strawberry Frog to learn how the spot came together.

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A Marketer’s Guide to Getting Started in the Metaverse

2022 is the year to claim a digital beachhead, or watch competitors claim it first.

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How NCT 127 Turns Original Content Into a Winning Digital Marketing Strategy

For the K-pop phenomenon, album promotions can include anything from late-night show parodies to mini music videos.

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The Myth of the Creative Rockstar and What Having an A-Team Does to Your B-Team

How to think about managing a creative team to success.

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I Couldn’t Help But Wonder …. Is 48 Hours The New Turnaround Time?

Creating a viral tv spot without Ryan Reynolds can be challenging, but anything is possible when brands take calculated risks.

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Dutch Lottery Campaign Tells the Story of a Lonely Cuckoo During Winter

The campaign follows a format from previous years that introduced audiences to the dog Frekkel, hedgehog Freddie and the cat Frummel.

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Doja Cat’s New Collaborator? Girls Who Code

Doja Cat and Girls Who Code launched a website that teaches basic coding language by having users direct a music video.