Owen Wilson Does His Best Steve Jobs Impression for a Beauty Startup Ad

The actor is investor, advisor and 'chief shampoo officer' of California Naturals

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Prolific actor Owen Wilson has a new gig, and at first glance, it may seem like he’s playing tech entrepreneur Steve Jobs, complete with the trademark black turtleneck and PowerPoint presentation in front of a cheering crowd.

“Every once in a while, a revolutionary product comes along that changes everything,” Wilson tells a rapt audience in a just-dropped video. 

In fact, Wilson has landed his first commercial endorsement in the U.S., co-writing and starring in a cheeky ad that borrows heavily from the iconic reveal of the first iPhone in 2007.

Instead of Silicon Valley visionary, Wilson is the “chief shampoo officer” of a nascent brand called California Naturals.



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