Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Apple is setting high expectations for its Vision Pro spatial computer by previewing the device’s Feb. 2 launch with an ad modeled after “Hello,” the film that introduced the iPhone in 2007.
While “Hello” showed a myriad of TV and film characters answering the phone, “Get Ready” kicks off with Gene Wilder in Young Frankenstein shouting “Get ready!” before preparing to bring his monster to life.
Set to Devo’s “Uncontrollable Urge,” which also harkens back to the aughts, the film cuts between characters putting on masks, headsets and eyewear.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in