Apple Echoes a Classic iPhone Ad to Tease Its First Spatial Computer

The sci-fi commercial hypes brand's Vision Pro device and features Iron Man and Luke Skywalker

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Apple is setting high expectations for its Vision Pro spatial computer by previewing the device’s Feb. 2 launch with an ad modeled after “Hello,” the film that introduced the iPhone in 2007.

While “Hello” showed a myriad of TV and film characters answering the phone, “Get Ready” kicks off with Gene Wilder in Young Frankenstein shouting “Get ready!” before preparing to bring his monster to life.

Set to Devo’s “Uncontrollable Urge,” which also harkens back to the aughts, the film cuts between characters putting on masks, headsets and eyewear.



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