A collection of news stories and thought pieces about AR, where real-world objects are enhanced by computer-generated information, with a focus on how marketers and platforms are using the experience.
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There’s No Better Time for Brands to Bet on Augmented Reality

The way we shop is changing, and companies that ignore AR will lose out.

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AAPI Creative Spotlight: Resh Sidhu Is Charting a New Path in Augmented Reality

This global director is working to build up fellow AR pioneers.

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Snapchat, Insomniac Events Team Up on 4 Lenses for Electric Daisy Carnival Las Vegas

The initiative is part of Snap’s partnership with Live Nation.

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Jadu AR Merges Reality and AR Into the Mirrorverse

CEO Asad J. Malik is making augmented reality fun, creative and accessible.

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Meta Turns Off AR Filters, Avatars on Facebook, Instagram in Illinois, Texas

The move was made to comply with facial recognition and privacy laws in the two states.

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Meta Lets Fans With Meta Quest 2 Headsets Post Up in NBA Lane on Horizon Worlds

The experience will be available through June 30.

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How to Build Augmented Reality Into Your Ecommerce Strategy

Utilizing camera technology can help make consumers' lives easier and better.

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Meta Adds New Capabilities to Its Spark AR Platform

Creators can build more immersive, realistic experiences.

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Snapchat Adds Assistive Devices to Bitmoji

Users can incorporate canes, hearing aids, wheelchairs.

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Pixy Dust: Snap Introduces a Flying Camera at Its Snap Partner Summit

Here are all of the details on a host of new products revealed at Thursday’s event.

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Snap Doubles Down on Augmented Reality Try-On With a Host of New Shopping Features

The social app claims it's solved one of the biggest challenges of augmented reality fitting rooms.

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NFL Selects Mixed Media, Social Initiatives for 2022 NFL Draft

Snapchat gets a Draft Chain interactive AR selfie lens, while Instagrammers can play the Pick Predictor game.

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Snapchat Reaches 332M Daily Active Users at End of Q1 2022

Snap Inc. posted revenue of $1.06 billion, up 38% year-over-year.

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Microsoft 365 Taps TikTok Effect House for Community Effect

It was built by the AR creative department at VMLY&R.

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Snapchat and LACMA Return With Monumental Perspectives AR Monuments

The two collaborated to bring LA's culture and history to life via Snapchat Lens.