There’s No Better Time for Brands to Bet on Augmented Reality
The way we shop is changing, and companies that ignore AR will lose out.
AAPI Creative Spotlight: Resh Sidhu Is Charting a New Path in Augmented Reality
This global director is working to build up fellow AR pioneers.
Snapchat, Insomniac Events Team Up on 4 Lenses for Electric Daisy Carnival Las Vegas
The initiative is part of Snap’s partnership with Live Nation.
Jadu AR Merges Reality and AR Into the Mirrorverse
CEO Asad J. Malik is making augmented reality fun, creative and accessible.
Meta Turns Off AR Filters, Avatars on Facebook, Instagram in Illinois, Texas
The move was made to comply with facial recognition and privacy laws in the two states.
Meta Lets Fans With Meta Quest 2 Headsets Post Up in NBA Lane on Horizon Worlds
The experience will be available through June 30.
How to Build Augmented Reality Into Your Ecommerce Strategy
Utilizing camera technology can help make consumers' lives easier and better.
Meta Adds New Capabilities to Its Spark AR Platform
Creators can build more immersive, realistic experiences.
Snapchat Adds Assistive Devices to Bitmoji
Users can incorporate canes, hearing aids, wheelchairs.
Pixy Dust: Snap Introduces a Flying Camera at Its Snap Partner Summit
Here are all of the details on a host of new products revealed at Thursday’s event.
Snap Doubles Down on Augmented Reality Try-On With a Host of New Shopping Features
The social app claims it's solved one of the biggest challenges of augmented reality fitting rooms.
NFL Selects Mixed Media, Social Initiatives for 2022 NFL Draft
Snapchat gets a Draft Chain interactive AR selfie lens, while Instagrammers can play the Pick Predictor game.
Snapchat Reaches 332M Daily Active Users at End of Q1 2022
Snap Inc. posted revenue of $1.06 billion, up 38% year-over-year.
Microsoft 365 Taps TikTok Effect House for Community Effect
It was built by the AR creative department at VMLY&R.
Snapchat and LACMA Return With Monumental Perspectives AR Monuments
The two collaborated to bring LA's culture and history to life via Snapchat Lens.