A collection of stories about AR, where real-world objects are enhanced by computer-generated information, with a focus on how marketers and platforms are using the experience.
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Snap Introduces Catalog-Powered AR Shopping Lenses

Consumers, brands can mine information down to the SKU level.

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Savage X Fenty’s AR Sizing Tech Knows What Will Look Best on You

Fit:Match pairs shoppers with 'fit twins' to recommend sizes and styles.

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How the Pandemic Prepared Us for the Quasi-Dystopian Experience of Amazon Style

The hybrid environment caters to new consumer preferences.

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State Farm Picks TikTok Over TV in Super Bowl Ad Shuffle

The insurance provider's video challenge targets the next generation of customers.

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Miller Lite’s Super Bowl Ad Will Air Exclusively in the Metaverse

The beer brand will host a virtual bar during the Big Game.

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Engagement With Snapchat Lenses, Ads Has Been Red-Hot on Valentine’s Day

74% of Snapchatters who use AR on the platform do so for shopping.

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Los Angeles Rams, Immersiv.io Team Up on Lens for Snap’s Next-Generation Spectacles

Users can catch a spiral thrown by quarterback Matthew Stafford.

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Snapchat Kicks Off New Year With 4 New Messaging Features

Chat Replies, Bitmoji Reactions, Polls and a revamped audio and video calling interface.

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Meta Drops 36 Spots on Glassdoor’s Best Places to Work in 2022 List

The former Facebook finished at No. 47 after coming in at No. 11 last year.

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Omnicom Media Group Spotlights Some of the Top Tech Trends From CES 2022

Health and wellness, NFTs and wearables turned heads at this year's scaled-down show.

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Truck Ads on TikTok? Inside Ford Maverick’s Hot AR TikTok Campaign

Ford wanted to market the Maverick to people who wouldn’t normally consider buying a pickup truck.

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Wunderman Thompson Unveils Its Own Metaverse at CES

The environment is meant to give the agency's clients a sense of the tech.

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Snap Files Complaint vs. Patent and Trademark Office Over Denial of Spectacles Application

The PTO made its decision on the grounds that “spectacles” is a generic term.

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Messenger: How to Use the Heads Up! Group Effect

Users can play the party game through augmented reality.

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Snap Debuts Its Lens on the Year Report

50 lenses across five categories were chosen by the company, global data.