Read the latest augmented reality advertising news from leading experts. Learn about innovations in augmented reality and its impact on the advertising industry.

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Valentino Embraces AR Clothing Try-On for New Womenswear Collection

Shoppers can virtually preview items in the latest womenswear line.

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Niantic’s 8th Wall Puts an AR Twist on the Holidays

People can try four festive augmented reality experiences.

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Blippar Introduces Web-Based AR Ad Units

The ads can utilize a device's front- and rear-facing cameras.

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Coach Lets Shoppers Try on Holiday Collection in AR

Zero10 bring the augmented reality experience to five stores.

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E.l.f. Cosmetics Brings Lipstick to Snapchat Bitmojis

People can also try on 11 shades of lipstick through augmented reality.

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Dance With Hello Kitty in AR to Celebrate the Character’s 50th Birthday

For Hello Kitty's 50th birthday, Sanrio partnered with Whatever Co. to launch an AR campaign, inviting fans to dance with the beloved character.

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This AR Experience Lets You Explore a Korean Royal Court Ceremony From the 1800s

Visitors to Gyeongbokgung Palace in Seoul can view more than 300 elements in augmented reality.

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MilkPEP Lets You Get Jacked on Milk With This AR Snapchat Lens

MilkPEP, in collaboration with Gale and Beacon Street, launches tween-focused milk jingles.

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Grand Marnier Enhances Real-World Events With Augmented Reality

Attendees can view a bottle of the beverage in augmented reality.

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Pharma Brands Use AR Snapchat Lenses to Engage Consumers

Botox Cosmetic and Dermavant release lenses timed to skin-related events.

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These AR Ads Helped Marcolin Promote Eyewear Through a Try-On Feature

The campaign for the Guess collection improved brand awareness across all KPIs.

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Brands Celebrate the Holidays With AR Snapchat Lenses

Purina, Tim Hortons and more have launched festive content.

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Macy’s Brings AR Disney Princess Experience to Herald Square

Shoppers will be able to virtually try on Disney Princess dresses.

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TikTok Mobile Effect Editor Lets Users Create AR Filters Within the App

The tool features more than 2,000 assets to choose from.

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Hidden Valley Ranch Partners With Itself for a Double Ranch AR Crossover

A Snapchat Lens will allow people to buy an X-shaped bottle of ranch.