Snap Introduces Catalog-Powered AR Shopping Lenses
Consumers, brands can mine information down to the SKU level.
Savage X Fenty’s AR Sizing Tech Knows What Will Look Best on You
Fit:Match pairs shoppers with 'fit twins' to recommend sizes and styles.
How the Pandemic Prepared Us for the Quasi-Dystopian Experience of Amazon Style
The hybrid environment caters to new consumer preferences.
State Farm Picks TikTok Over TV in Super Bowl Ad Shuffle
The insurance provider's video challenge targets the next generation of customers.
Miller Lite’s Super Bowl Ad Will Air Exclusively in the Metaverse
The beer brand will host a virtual bar during the Big Game.
Engagement With Snapchat Lenses, Ads Has Been Red-Hot on Valentine’s Day
74% of Snapchatters who use AR on the platform do so for shopping.
Los Angeles Rams, Immersiv.io Team Up on Lens for Snap’s Next-Generation Spectacles
Users can catch a spiral thrown by quarterback Matthew Stafford.
Snapchat Kicks Off New Year With 4 New Messaging Features
Chat Replies, Bitmoji Reactions, Polls and a revamped audio and video calling interface.
Meta Drops 36 Spots on Glassdoor’s Best Places to Work in 2022 List
The former Facebook finished at No. 47 after coming in at No. 11 last year.
Omnicom Media Group Spotlights Some of the Top Tech Trends From CES 2022
Health and wellness, NFTs and wearables turned heads at this year's scaled-down show.
Truck Ads on TikTok? Inside Ford Maverick’s Hot AR TikTok Campaign
Ford wanted to market the Maverick to people who wouldn’t normally consider buying a pickup truck.
Wunderman Thompson Unveils Its Own Metaverse at CES
The environment is meant to give the agency's clients a sense of the tech.
Snap Files Complaint vs. Patent and Trademark Office Over Denial of Spectacles Application
The PTO made its decision on the grounds that “spectacles” is a generic term.
Messenger: How to Use the Heads Up! Group Effect
Users can play the party game through augmented reality.
Snap Debuts Its Lens on the Year Report
50 lenses across five categories were chosen by the company, global data.