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Ahead of the release of Dune: Part Two in theaters March 1, Warner Bros. launched a Snapchat campaign to promotes the film through an augmented reality Lens, Cameo stickers and video ads.
The AR Lens dresses users in a Fremen costume from the film and makes it appear as though they’re riding a Sandworm. When using the rear-facing camera, the Lens allows people to drop a Thumper device from the film onto the ground in front of them.
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