Portrait of Brandy Shaul

Brandy Shaul

Brandy is a freelance writer for Adweek covering augmented reality.

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London’s Design Museum Lets Visitors Try AR Runway Looks With Snapchat

Augmented Reality Advertising News

Snapchat creates nine augmented reality lenses for Rebel exhibition.

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Illicit Elixirs Celebrates Hedonism With AR-Enabled Cans

Augmented Reality Advertising News

An augmented reality experience brings its label artwork to life.

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Snapchat, Princess Cruises Make a Splash With AR During LA Rams Home Games

Augmented Reality Advertising News

The activation digitally transforms the football field into the Pacific Ocean and shows three virtual Rams players competing in a 3D surfboard race.

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Verizon Teams With J Balvin to Celebrate iPhone 15 Launch With AR Game

Augmented Reality Advertising News

Players of the augmented reality game can win one of the new devices, courtesy of Verizon.

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Chobani Flips for Halloween With AR-Enabled Yogurt Packaging

Augmented Reality Advertising News

Specially-marked Chobani Flip 4-packs feature an augmented reality experience.

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Nintendo’s Pikmin Finder Is an Augmented Reality Treasure Hunt

Augmented Reality Advertising News

More than a dozen virtual items can be collected using augmented reality.

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Sorare Creates Collectible 3D Soccer Cards to View in AR

Augmented Reality Advertising News

The augmented reality assets are available on iOS devices.

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Rhode Island Encourages Tourism With a Giant AR-Enabled Stuffed Clam

Augmented Reality Advertising News

The experiential display will travel to key flight markets through the end of 2023.