Sony Pictures Turns Snapchat Users Into Slimer to Promote Ghostbusters: Frozen Empire

An AR Lens allows Snapchat users to participate in a fictional video call with a character from the film

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Ahead of the release of Ghostbusters: Frozen Empire in theaters on March 22, Sony Pictures launched an AR campaign on Snapchat featuring two augmented reality Lenses and a video ad.

The AR Slimer Lens allows users to answer a fake video call from Trevor, a character in the film played by Finn Wolfhard. Once the call is answered, the Lens will virtually transform users into the green Slimer ghost through augmented reality. A version of the Lens without the fake video call is also available.




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