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2020 Was Officially the Hotel Industry’s Worst Year on Record

Fallout from Covid-19 has been nine times worse than 9/11, according to trade group AHLA.

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United CEO Scott Kirby: Cheaper Fares Won’t Win Loyalty

"Hotels do a remarkable job of having a brand value, and getting customers to like them, and getting customers to be loyal for reasons other than price," said Kirby.

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American Airlines Wants People to Drink Like They’re in First Class—Even If They’re Not Flying Yet

The carrier launches a wine club to remind travelers that flights can be a special experience.

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Amid a Devastated Travel Industry, Vrbo Has Optimism for Its Future

Home rentals saw less of a decline than other parts of the hospitality industry.

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Delta Keeps Middle Seat Ban in Hopes of Spring Recovery

The pandemic cost the airline $12.8 billion in 2020.

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Cruise Lines Still Awaiting Guidance From CDC to Set Sail

Government approval for test voyages could take weeks.

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General Motors Gets Into the Delivery Business With BrightDrop

Carmaker will build technology, including a new all-electric van, for clients including FedEx.

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General Motors Unveils Updated Logo Ahead of CES 2021

CMO Deborah Wahl shares new brand strategy ahead of tech conference.

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Wyndham Destinations Bought Travel + Leisure for the Brand, Not the Product

Timeshare club is an interesting fit with the luxury travel publisher.

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New York’s New Penn Station Is the Marketing Opportunity Amtrak Has Been Dreaming Of

Moynihan Train Hall could help the railroad position itself as a premium travel option.

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Why Hotel Brands Are Joining the In-Housing Trend in 2021

Marriott and Hilton are building internal creative teams.

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Airline Marketers Are Coming Out of Crisis Mode as 2021 Bookings Rise

Bookings are up for 2021, and marketers are finding new ways to talk to travelers.

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Iggy Pop Looks Ahead to When We Can All Meet on the Beach in This Touching UK Ad

It was only a year ago that Iggy Pop narrated a darkly humorous campaign about why we all needed to get out to the beach as soon as possible. But [...]

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Tampa Bay Won’t Get a Traditional Super Bowl, but It’s Still Spending Like Crazy

The Big Game is usually great advertising for its host city, and Tampa is making the most of it.

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Hotel Brands Hope Selling Pillows and Robes Will Pick Up the Slack in Travel Recovery

Hotels

In a year that’s seen the lowest occupancy rates since the Great Depression, Marriott has found a way into travelers’ bathrooms, beds and closets thanks to branded products such as [...]