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Virgin Atlantic Aims to Promote Experiences With Lucky Generals Creative Appointment

Accounts

Virgin Atlantic moves its account from incumbent AMV BBDO to Lucky Generals.

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As Americans Plan Summer Vacations, RV Renting Is Suddenly a Hot Business Model

Segment leader RVshare capitalizes on tent fatigue.

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Travel Marketplace Skyscanner Names eBay Exec Clive Peoples as Marketing SVP

Skyscanner Hires Clive Peoples as marketing svp after roles within British Airways, Expedia, eBay and VisitScotland.

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Affirm Offers to Pay for Your Overdue Getaway in a New Sweepstakes Campaign

With help from some famous friends, the payment network is welcoming back vacations.

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London Mayor Showcases What Makes The UK Capital Special This Summer

The London ad campaign, developed by 20ten, aims to raise positivity and awareness of the city.

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Instagram Users Can Step Through Doors at Home to Experience European Beauty Spots

EasyJet's AR lenses that offer virtual holidays around Europe are the latest part of the airliner's 3-Minute Escapes campaign.

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Inside Diageo’s $210 Million Investment in Scotland’s Johnnie Walker Brand Experience

The 8-floor venue will open its doors this summer to visitors in Edinburgh.

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Away CMO on How the Travel Brand Is Building and Maintaining Community Love

While most would find changing roles and marketing strategies during a pandemic challenging, Away’s CMO Selena Kalvaria saw it as a perfect opportunity. “We brought everything in together. We redeveloped our processes, how we work together, and we just moved in [...]

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Uber Urges People to Get Back Out on the Road Again in New Ad Campaign

The new Uber spot created by Mother touts a new sense of freedom with a modicum of caution in a post-Covid world.

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British Holiday Destination Center Parcs Reappoints Brothers & Sisters

Center Parcs returned to create agency Brothers & Sisters, which previously worked with the client between 2013 to 2017.

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This Clever Ad Has Bad News for Fans of a Certain Titanic Scene

Agency POL highlights the only downside of Fjord Line's Norway-Denmark ferry.

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New York’s TWA Hotel Has a New Way of Luring Guests: Roller-Skating at JFK Airport

“We had 125 people skate on Saturday, and we were very happy with that,” the CEO told Adweek, describing the many views his skating rink offers that few (indeed any) [...]

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London Plans $10 Million Tourism Campaign to Kick-Start Its Local Economy

Advertising to visit the UK capital has been commissioned from TMW to run beginning in June.

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BA Returns to Advertising as It Takes to the Skies Once Again

The BA ad campaign is the first in two years for the airliner following the grounding of staff and fleet due to the pandemic.

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Roger Federer Tries Giving De Niro an Offer He Can’t Refuse in New Swiss Tourism Ad

Roger Federer tries to give Robert De Niro an offer he can't refuse in a new Swiss Tourism ad, the first since the tennis player became the agency's ambassador.