Portrait of Robert Klara

Robert Klara

Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.

Alt Image Text

Quiznos Soared High and Crashed Hard. Can It Make a Comeback?

Marketing Innovation

The beleaguered chain bets on a chef-inspired menu and some rodents from 2004.

Alt Image Text

Some World War II POWs Escaped With Help From Bicycle Playing Cards

Perspective

Shuffled by sharks and snuck in by spies, this deck has been the standard American since 1881.

Alt Image Text

Counterfeit Merch Is a Curse for Luxury Brands. Gen Z Thinks That’s Fine

Retail News

For fully half of young shoppers, fakes are just as good as the real thing.

Alt Image Text

Encouraging Consumers to Recycle Is a Marketing Win for Brands. So Why Aren’t More Doing It?

Sustainability News

Why aren't more national pizza chains telling their customers to recycle?

Alt Image Text

Sprite Ads Starred Rappers Back When Hip-Hop Was ‘Scary’ for Brands

Perspective

How a who's who of music icons helped Coca-Cola's 'lymon' soda diss 7Up.

Alt Image Text

Coke’s Tab Dilemma Begs the Question: Is There a Marketing Case for Resurrecting Retired Brands?

Marketing Innovation

Limited edition runs have become a popular way to bring products back.

Alt Image Text

The Serious Brand Strategy Behind Silly Halloween Costumes

Food Industry News

Bush's reveals the true marketing benefits of Americans dressing like cans of beans.

Alt Image Text

Sorry, Selena. Catch Ya Later, Kylie. The Golden Age of the Red-Carpet Influencer Is Over.

Influencers & Creators

A new study shows consumers like smaller-reach influencers—and more of them

Alt Image Text

LG Has Been Saying ‘Life’s Good’ for 20 Years. Now, It’s Finally Explaining What That Means

Branding

Seoul HQ opens up about bringing its philosophy to American consumers.

Alt Image Text

Born in New Mexico, Overland Is Fit for British Royalty

Perspective

This family-owned brand has set the standard for luxury outwear for five decades.