Portrait of Robert Klara

Robert Klara

Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.

Alt Image Text

Why Covid-19 Vaccines Might Be Big Pharma’s Last Big Chance to Repair Its Reputation

Life After Lockdown

Not since the polio vaccine have Big Pharma brands had the opportunity to bask in the glow of heroism as they do now.

Alt Image Text

Macy’s Surprises Wall Street With a Profitable Quarter Amid Mall Store Closures

Earnings Reports

Results appear to be an early vindication of the retailer's Polaris initiative.

Alt Image Text

Recent Data Shows Shopping Habits Formed During the Pandemic Might Be Permanent

Life After Lockdown

Lockdown shopping has made stockpilers and deal hunters out of most everyone.

Alt Image Text

Small-Town, Family-Owned Utz Potato Chips Has Big Plans for Its 100th Year

Brand Marketing

The brand saw a huge spike in sales during the pandemic as loyal customers snatched up their favorite snacks.

Alt Image Text

Popeyes Finds Bigger Fish to Fry—Literally—With Newest Menu Addition

Food & Beverage

The fast-food chain is hoping it skyrockets to popularity like its chicken sandwich.

Alt Image Text

People Seeking Distraction in Quarantine Turn to the World’s Bestselling Card Game: Uno

Perspective

The popular game was a Crazy Eights variant invented by a barber and marketed by a mortician.

Alt Image Text

A Few Brands Scored Big From Their Super Bowl 55 Spots—but Just a Few

The Big Game

In a year of meh creative, there was a lot of chatter but not a lot of winners.

Alt Image Text

2021 Super Bowl Ads Are Funny, Festive and Full of Celebs. But Where Are the Face Masks?

The Big Game

The many and varied reasons marketers left their N95s in the drawer.

Alt Image Text

The Super Bowl Ad That Worked so Well It No Longer Needs to Be in the Big Game

The Big Game

Kicking off its centennial year, Master Lock pays homage to its classic 'Tough Under Fire' in new video.

Alt Image Text

Matthew McConaughey Returns to His Full-Bodied Self as Doritos Drops Super Bowl Ad

The Big Game

After retiring Crash the Super Bowl, Frito Lay resorted to the time-tested traditions of Big Game advertising—meaning, paying celebrities to clown around.