Robert Klara
Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.
In the Old Boys’ Club of Investing, Here’s How Fidelity Used Influencers to Speak Only to Women
Finding the right social media stars is key to a credible message.
Born 125 Years Ago, the Swiss Army Knife Remains a Staple
How a multifunctional blade from Switzerland became quintessentially American.
SoulCycle Says Peloton Bikes Are Just Great—for Recycling
In a brash new offer, the spinning giant will swap classes for unwanted Pelotons.
Why You’re Seeing More and More Brands Popping Up in Movies and TV Shows
The right placement is like hitting the marketing lottery.
America's best-known ice chest regains its reputation for style, with modern flair.
Why Bentley Is Putting a 1929 Roadster Back Into Production
The Speed Six is beautiful—but it's the brand image that's getting the real polish.
St-Germain’s Meteoric Rise to Become ‘Bartender’s Ketchup’
The fragrant French liqueur in the instantly iconic bottle only debuted in 2007.
Men’s Wearhouse Founder Says Brick-and-Mortar’s Days Are Numbered. He (Pretty Much) Guarantees It.
George Zimmer shares some wisdom culled from five decades in retail.
Finally, a Cologne That Lets You Smell Like Bacon
Weird fragrances are actually a tried-and-true branding tactic.
How a Little Ditty Written as a Goof Became One of TikTok’s Biggest Hits
Thomas Hewitt Jones wrote the ditty as a goof. Now, it's a sensation.