Robert Klara

Robert Klara

Robert Klara is a senior editor for Adweek.
Robert Klara is a senior editor for Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: "FDR's Funeral Train: A Betrayed Widow, a Soviet Spy, and a Presidency in the Balance," "The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence" and "The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America."

Dos Toros Rolls Out an App That Literally Just Gives Away Burritos

No such thing as a free lunch? Mex chain offers 10 a day.

Can a Master Cicerone Convince American Drinkers to Buy Anheuser-Busch’s Craft Brews?

In new video series, beer expert Ryan Daley extolls the virtues of ... beer.

20 Years Ago, You Could Buy Apple Products at Sears. Then, Steve Jobs Made Retail History

Its store was the first of its kind.

Move Over Pink Cadillac, Mary Kay Is Rewarding Sales Reps With Mini Coopers Now

Careful tweaks to world's most famous corporate incentive program.

Marketers Aren’t Worried About Being Replaced by Machines, but Maybe They Should Be

A new survey finds marketings execs feel secure, at least for now.

How Birkenstocks Morphed From Geeky to Trendy

It all started with Kate Moss.

It Took a Decade, but LendingTree Is Finally Turning Over a New Leaf

The company is unveiling an updated logo, after a lot of thinking about what a leaf means.

Can a Little Spike Lee (and a Lot of Brooklyn) Save Uber From Its Troubled Reputation?

A new film that premiered Wednesday night sure aims to try.

With the Help of Science, Dippin’ Dots Became Synonymous With Fun

Have you ever eaten them outside of an amusement park?

Look! Up in the Sky! It’s a Flying Orange Man With Wieners on His Belt!

Oscar Mayer debuts Super Hotdogger, the first jet-powered mascot.