Robert Klara
Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.
Wawa’s Journey From Small-Town Dairy to Convenience Store Phenomenon
The name is unusual, and so is its cult following.
How The Trevor Project Literally Saves Thousands of LGBTQ+ Youth, Year After Year
Adweek's 2021 Brand Save honoree has a singular mission, and a growing roster of corporate brands pledging to keep it funded.
How Häagen-Dazs Turned a $6 Pint of Ice Cream Into a Luxury Item
Lifting the lid on a clever packaging revamp.
Adweek Proudly Announces Its 2021 Brand Genius Honorees
Petco, TikTok and Athleta join a distinguished lineup of agile pandemic-era thinkers.
The Olympics Is Showing Its Age as Major Brands Question Whether It’s Worth Advertising In
It's still the world's premier sporting event, but has seen its fair share of controversies.
This Camper Has Been a Quarantine Staple Since 1960s Space Missions
As America returns to vacationing, this 90-year-old bubble camper is as popular as ever.
Here’s a Peek Under the Plastic of Natural Light’s Record-Breaking Water Slide
Brands have aimed to set and break various world records for decades now. It’s a time-honored tactic that checks off all the marketing department’s requisite boxes: Humor, human interest, good [...]
As Pride Month Wraps, Pro Sports Wrestles With the Problem of Hateful Fans Online
How teams and leagues deal with people who post bigoted things on social media.
How the LGBTQ+ Community Got a Brand That Incites Pride and a Sense of Belonging
The rainbow flag is an inspiring, easily recognizable symbol.
As Americans Plan Summer Vacations, RV Renting Is Suddenly a Hot Business Model
Segment leader RVshare capitalizes on tent fatigue.