Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.
Famed for Goofy Ads, Mattress Brand Purple Decides It’s Time to Grow Up a Little
'Sleep Better. Live Purple' marks the 8-year-old mattress brand's first refresh.
Nike’s Former CMO—Now Running Maserati—Shares 6 Pieces of Marketing Wisdom
Whether selling sneakers or selling cars, Davide Grasso's advice always applies.
How Gen Z and Millennials Are Changing the Mother’s Day Gift List
Flowers and cards are nice, but experiences are really the thing to give.
Drew Barrymore’s Creative Force Is Too Big for One Platform to Contain
Adweek’s Creator Visionary of the Year on breaking all the rules—from TV to social media.
Hailed for Pristine Luggage, Rimowa Is Trying Something Different: Used, Dented Luggage
A new campaign and Re-Crafted program extol the merits of wear and tear.
Advertising Drove Consumption to Unsustainable Levels. Can It Reverse Course?
Saving the planet isn't just about buying 'green' products, but a lot fewer of them.
Why MotorTrend Is ‘Going Wide’ to Lure a Broader Customer Base
It's trying something new—just blabbing about them.
How Cinnabon Moved From the Food Court to Pretty Much Everywhere—Including TV
Founded at the food court, this '80s bakery chain has tweaked its recipe for growth.
How Wrangler and Fender Made a Case—Literally—for Better Branded Merch
How do you make a guitar case out of a pair of jeans?
How Wheelchair Polo for Wounded Veterans Became the Paralympics
How some WWII soldiers and a visionary doctor gave rise to a global athletic movement.