Robert Klara
Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.
Quiznos Soared High and Crashed Hard. Can It Make a Comeback?
The beleaguered chain bets on a chef-inspired menu and some rodents from 2004.
Some World War II POWs Escaped With Help From Bicycle Playing Cards
Shuffled by sharks and snuck in by spies, this deck has been the standard American since 1881.
Counterfeit Merch Is a Curse for Luxury Brands. Gen Z Thinks That’s Fine
For fully half of young shoppers, fakes are just as good as the real thing.
Encouraging Consumers to Recycle Is a Marketing Win for Brands. So Why Aren’t More Doing It?
Why aren't more national pizza chains telling their customers to recycle?
Sprite Ads Starred Rappers Back When Hip-Hop Was ‘Scary’ for Brands
How a who's who of music icons helped Coca-Cola's 'lymon' soda diss 7Up.
Coke’s Tab Dilemma Begs the Question: Is There a Marketing Case for Resurrecting Retired Brands?
Limited edition runs have become a popular way to bring products back.
The Serious Brand Strategy Behind Silly Halloween Costumes
Bush's reveals the true marketing benefits of Americans dressing like cans of beans.
Sorry, Selena. Catch Ya Later, Kylie. The Golden Age of the Red-Carpet Influencer Is Over.
A new study shows consumers like smaller-reach influencers—and more of them
LG Has Been Saying ‘Life’s Good’ for 20 Years. Now, It’s Finally Explaining What That Means
Seoul HQ opens up about bringing its philosophy to American consumers.
Born in New Mexico, Overland Is Fit for British Royalty
This family-owned brand has set the standard for luxury outwear for five decades.