Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.
Why Las Vegas' famed Gold & Silver Pawn Shop decided to move its ecommerce business.
It's not easy selling dressy shoes these days, but this legacy brand has a few new ideas.
The eerie instrument invented by accident and loved by Lenin still carries a tune.
In a polarized political climate, not everybody sees the stars and stripes the same way.
Two Men and a Truck is testing the economics of e-moving.
Brands that rely on car traffic are able to turn the troubling event into timely marketing.
How Looney Tunes and Disney pedaled a century-old bicycle maker back into relevancy.
As executives struggle to save the brand, some say the ride is simply over.
How an ordinary rustproof primer became the last word in upscale house paint.
The guitar god is bringing 'oral wellness to the masses' with Twice.