Robert Klara

Robert Klara

Senior Editor, Brands
Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.

Savvy Distilleries Are Putting in Extra Effort to Make Their Hand Sanitizers Look Stylish

Distilleries have recognized an important truth about business during COVID-19: Daily routines might have stopped, but branding never does.

The Long and Troubled History of Uncle Sam’s Corporate Rescues—Just Don’t Call Them ‘Bailouts’

As Congress prepares $500 billion in corporate aid for businesses decimated by the coronavirus crisis, here's how such bailouts got such a bad rap.

A Bacardi Rum Factory Is Now Producing Hand Sanitizer

Bacardi Rum survived the revolution, Prohibition and now coronavirus.

Don’t Look Now, but Companies Are Giving Away Everything They Used to Sell

The coronavirus crisis has spurred many companies to make their products available for free—and it's a tactical move.

What Can Brands Do If the Coronavirus Crisis Drags On for Months?

Short-term strategies may be in place now, but preparing for the future is essential, too.

The Inspiration Behind Bounce Was a Man Trying to Help His Wife Do Laundry

How Bounce helped all of our laundry loads.

How Hard Will the European Flight Ban Hit the Airline Industry?

In a word, very. Layoffs seem likely, and bailouts could be down the line.

Companies Might Send Millions of Employees to Work From Home. Is That Such a Bad Thing?

Confusion and productivity losses might well result—but perhaps innovation, too.

Shiny Aluminum Luggage Is Popular Now, but Zero Halliburton Pioneered It

Plenty of luggage brands now offer aluminum, but Zero Halliburton is the one that pioneered it.

Why Chic Travel Upstart Béis Economizes on its Instagram Shoots

Shay Mitchell takes us behind the scenes of the Beis Instagram content.