Robert Klara

Robert Klara

Robert Klara is a senior editor for Adweek.
Robert Klara is a senior editor for Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: "FDR's Funeral Train: A Betrayed Widow, a Soviet Spy, and a Presidency in the Balance," "The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence" and "The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America."

How Retailers Are Turning Plastic Bag Bans Into a Branding Opportunity

With plastic bags on their way out, reusable bags are more than just a way to carry goods—they're a branding opportunity.

How 10 of America’s Biggest Brands Divvy Up Their Donations to Democrats and Republicans

You might expect most big companies would get behind Republicans, but many major brands funnel more money to Democrats.

Do You Have What It Takes to Be a Wienermobile Driver? Oscar Mayer’s Hiring

Oscar Mayer is currently taking applications for a pretty demanding gig: hotdogger, aka driving its Wienermobile.

Polaroids Are Popular (Again) With Gen Z and Millennials Enamored by Vintage Appeal

Polaroid instant cameras are hip again.

10 Notable Brand Blunders From 2019

Every year invariably yields its batch of corporate gaffes and brand bungles—here's your top 10 of 2019.

How Well Do You Remember 2019’s Branding Breakthroughs and Bumbles? Take Our Quiz

Adweek's year-end brand quiz tests whether you've been paying attention to our coverage.

Infographic: Are the Holidays Bad for the Planet?

A small but significant number of brands are making an eco-friendly, sustainable Christmas possible.

See the World’s Beloved Destinations—After Climate Change

FF Los Angeles created the posters for Greta Thunberg's Fridays For Future organization.

The Happy Meal Ranks Among the Most Successful—and Copied—Ideas

McDonald's happy meal is an iconic lunch box that provides a special kids meal.

10 Pioneering Women Who Came to Life in the Pages of Adweek

While women have finally begun getting a well-earned spotlight in recent years, Adweek was on the lookout for female talent from the start.