Robert Klara

Robert Klara

Senior Editor, Brands
Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.

The Long, Strange Story of Big Boy, the Latest Mascot to Lose a Job

Was retiring the portly caricature socially sensitive, or just a mistake?

Online Shopping Scams Have Been on the Rise Amid the Pandemic

The past few months have seen the highest number of consumer complaints in the history of the web.

Don’t Expect a Marketing Blitz From Auto Brands on This Fourth of July

Car buyers expecting a host of Fourth of July sales blowouts this weekend may be disappointed.

White Castle’s Latest Marketing Move Riffs on a Time-Honored Strategy

The old taste-test survey delivers the goods again and again.

Milton Glaser, Graphic Designer Who Shaped Visual Identities of Countless Brands, Dies at 91

He was 'a modern Renaissance man' of commercial design.

Fiat Chrysler CMO Reveals How He Got Bill Murray to Agree to a Commercial for the Second Time

The Covid-era Groundhog Day reprise is among the spots Olivier Francois is "really proud of."

Kids Clothier French Toast Pioneers a Pandemic-Era Necessity: The Socially Distanced Photo Shoot

How kids clothier French Toast photographed its fall collection in our "new normal."

Crocs Found a Way Back Onto People’s Feet Amid the Pandemic

The ugly yet comfortable clog became a staple for bustling healthcare workers with its 'Free Pair for Healthcare' initiative.

It’s (Mostly) Official: Lego Is the World’s Most Loved Brand

These are the practices that lead consumers to feel affection for companies.

The Inside Story of How Astronauts Rang Nasdaq’s Opening Bell From Space

When three astronauts rang Nasdaq’s opening bell on June 2, it was a cosmic marketing stunt—and a Zoom call—unlike any other.