Portrait of Robert Klara

Robert Klara

Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.

Alt Image Text

100 Days After Leaving the White House, Trump’s Brand Continues to Backslide

Politics

New study reveals losses in value and deteriorating perceptions.

Alt Image Text

Amtrak Celebrates 50 Years of Providing Viable Intracity Transportation to the US

Brand Marketing

And as populations continue to grow, the country will need passenger railroads more than ever.

Alt Image Text

Sun Bum Dressed Dolly Parton—and 49 Other Notable Figures—in a Banana Suit on Saturday

Brand Marketing

Ok, just her statue. But it was to raise awareness for National Skin Cancer Awareness Month.

Alt Image Text
Alt Image Text

Why Pepsi’s Back to Making Blue Soda 20 Years After the First Batch

Food & Beverage

The soft-drink giant touts Pepsi Blue's berry flavor, but mostly its "unique and unmistakable vibrant blue hue."

Alt Image Text

Why Bombay Sapphire Is Finally Getting Into the Competitive RTD Cocktail Category

Brand Marketing

Gin and tonics can be tough to make—just ask Bill Nye.

Alt Image Text

5 Times Influencers Helped Yesterday’s Luxury Brands Get Chic Again

Fashion & Apparel

From Romeo Beckham to Billie Eilish, they've taken high fashion to the masses.

Alt Image Text

Slice’s Free Pizza Program Is a Response to Delivery Apps’ Image Problem

Food & Beverage

Slice founder Ilir Sela isn't a pizza man, but he says he wants to make it easier to be one.

Alt Image Text

A Florida Restaurateur Is Giving $100 to Each Worker Who Gets a Covid-19 Vaccine

Food & Beverage

It's costly, but the marketing benefits are apparently worth it.

Alt Image Text

Here’s Why You Won’t Find Talking Animals or Irritating Jingles in NJM Insurance’s Advertising

Branding

Its latest campaign attempts to settle a long-running score among competitors.