Robert Klara
Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.
100 Days After Leaving the White House, Trump’s Brand Continues to Backslide
New study reveals losses in value and deteriorating perceptions.
Amtrak Celebrates 50 Years of Providing Viable Intracity Transportation to the US
Brand Marketing
And as populations continue to grow, the country will need passenger railroads more than ever.
Sun Bum Dressed Dolly Parton—and 49 Other Notable Figures—in a Banana Suit on Saturday
Brand Marketing
Ok, just her statue. But it was to raise awareness for National Skin Cancer Awareness Month.
Morton’s AR App Will Have Veggies Dancing in Your Kitchen—and Hopefully Keep Them Out of Your Trash
The company is creating an app to address the problem of food waste.
Why Pepsi’s Back to Making Blue Soda 20 Years After the First Batch
The soft-drink giant touts Pepsi Blue's berry flavor, but mostly its "unique and unmistakable vibrant blue hue."
Why Bombay Sapphire Is Finally Getting Into the Competitive RTD Cocktail Category
Brand Marketing
Gin and tonics can be tough to make—just ask Bill Nye.
5 Times Influencers Helped Yesterday’s Luxury Brands Get Chic Again
From Romeo Beckham to Billie Eilish, they've taken high fashion to the masses.
Slice’s Free Pizza Program Is a Response to Delivery Apps’ Image Problem
Slice founder Ilir Sela isn't a pizza man, but he says he wants to make it easier to be one.
A Florida Restaurateur Is Giving $100 to Each Worker Who Gets a Covid-19 Vaccine
It's costly, but the marketing benefits are apparently worth it.
Here’s Why You Won’t Find Talking Animals or Irritating Jingles in NJM Insurance’s Advertising
Its latest campaign attempts to settle a long-running score among competitors.