Robert Klara

Robert Klara

Robert Klara is a senior editor for Adweek.
Robert Klara is a senior editor for Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: "FDR's Funeral Train: A Betrayed Widow, a Soviet Spy, and a Presidency in the Balance," "The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence" and "The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America."

Gap Is Spotlighting Yesterday’s Classics in Hopes of Driving Tomorrow’s Sales

CMO Alegra O’Hare explains the preppy clothing brand's strategy of "reclaiming the icons we're known for."

Adweek Honors 2019’s Best Marketing Collaborations With Constellation Awards

Brandweek wraps with inaugural honors for team-driven marketing.

Target Taught Fashion Designers That Plus Sizes Were a Profitable Idea

The true disruption the retailer began two decades ago didn’t have as much to do with prices as it did with sizing.

Former Amazon Marketing Chief Mike Benson Named Grand Brand Genius for 2019

Now president and CMO at CBS, Benson takes top honors at Adweek's showcase event during our annual Brandweek summit.

The Most Fascinating Spokespeople of the Last 40 Years

From Ivana Trump to Orson Welles, these unlikely men and women pitched TVs, at-home hair dye and budget wine.

House of Marley Is Blazing a Path for Sustainable Electronics, But Do Enough Consumers Care?

38 years after the reggae pioneer's death, his name lives on in eco-friendly speakers, turntables and headphones.

The Sperry Top-Sider Was Inspired by Rubber Tires and a Dog’s Paw

The shoe has stayed popular beyond the preppy crowd.

The Road to Brandweek: Vans’ Nick Street on Fostering Creativity in Customers

The sneaker brand's vice president of marketing tells Adweek what its 'Off the Wall' slogan means in real life.

How Sonic the Hedgehog Sped Past the Competition

The fast-moving blue runner raced his way to video-game fame.

A Grocery Exec’s Hunting Trip Inspired the Name for a Still-Famous Kentucky Bourbon

On the venerable old spirit that’s become surprisingly trendy again