Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.
Ajax Shares the Finer Points of Marketing an American Spray Cleaner to European Consumers
Regional variations are nothing new in branding, especially when it comes to selling to overseas markets. Film fans may remember the famous scene in Pulp Fiction where Vincent (John Travolta) [...]
Checkers Monster Truck Crushes Everything That Sucked About 2020 (and That’s a Lot)
The story behind a very weird year-end marketing stunt.
Exclusive: Trump’s Name, Once a Brand, Is Now a Banner of Extremism
Who will buy from Trump after the chaos of his exit, and what will he be selling?
New York’s New Penn Station Is the Marketing Opportunity Amtrak Has Been Dreaming Of
Moynihan Train Hall could help the railroad position itself as a premium travel option.
Struck by the Pandemic, These 2 Restaurant Brands Joined Forces to Fight Back
Desperate times call for creative thinking.
Designers Crafted SpaceShipTwo so Passengers Know They’re Flying Virgin
No logos on napkins up here, but there's branding nonetheless in the ship's interior.
Laugh If You Want, but Ugly Sweaters Are 2020’s Coolest Holiday Marketing Idea
There are legit branding and marketing advantages for companies that go to the trouble of designing and selling an ugly holiday sweater.
Nostalgic Americans Are Making Tru-Tone Retro Lights an Unlikely Holiday Hit
All the warmth and glow of the Christmases you remember, minus the aroma of smoldering ornaments.
Gravity Blanket’s Makeover Makes for a Great Gift in This Mentally Draining Year
Once an occupational therapy tool, its weight has a calming effect for many.
How The Queen’s Gambit and the Pandemic Turned Into a Perfect Storm of Sales for Chess
Netflix's leading series might even be helping your kids get smarter.