Robert Klara

Robert Klara

Robert Klara is a senior editor for Adweek.
Robert Klara is a senior editor for Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: "FDR's Funeral Train: A Betrayed Widow, a Soviet Spy, and a Presidency in the Balance," "The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence" and "The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America."

Home Depot Is Betting That America’s Miserable Movers Will Make Good Customers

May is the big month for relocating, and generally stressing out over it.

How Yuengling Beer Has Endured for a Whopping 190 Years

A tiny Pennsylvania brewery survived almost two centuries to become America’s favorite craft brew.

33 Years Ago, Baltimore Freaked Out Over This Orgy Advertisement

Using shock to raise awareness of teen pregnancy.

This Head-Turning Calvin Klein Campaign Turned the Head of the Feds

When cute young models look a little too young.

Think Being a Priest is Tough? Try Advertising for the Job

The delicate task of selling celibacy.

Stocked With Artifacts and Fueled by Nostalgia, the New TWA Hotel Finally Opens Today

Will the value of a long-vanished airline be enough to fill these faraway rooms?

The Story Behind the Star of the Longest-Running Public Service Campaign in American History

The life and times of Smokey the Bear—and the cause he made famous.

Call for Submissions: Help Adweek Salute the Brand Geniuses of 2019

Submit your nominations for marketing’s top honor

How Wiffle Ball Has Endured Without Advertising, Licensing or Product Placement

This ordinary plastic sphere with 8 holes became the national pastime of the American backyard.

Don’t Look Now, But ‘Influencer’ is Finally an Official Word in the English Language

Merriam-Webster's 2019 crop of dictionary additions includes a lot of familiar marketing jargon.