Portrait of Robert Klara

Robert Klara

Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.

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It’s a Deal: Shopify Lands Pawn Stars’ Rick Harrison as a Celebrity Client

Ecommerce

Why Las Vegas' famed Gold & Silver Pawn Shop decided to move its ecommerce business.

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How 100 Remarkable People Helped 100-Year-Old Allen Edmonds Stay Relevant

Fashion & Apparel

It's not easy selling dressy shoes these days, but this legacy brand has a few new ideas.

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After a Century, the Theremin Still Pops Up in Pop Music

Perspective

The eerie instrument invented by accident and loved by Lenin still carries a tune.

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Budweiser Has Been Wrapping Cans in the American Flag for a Decade. Has That Become a Risky Bet?

Branding

In a polarized political climate, not everybody sees the stars and stripes the same way.

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High Gas Prices Are Bad News for Everyone, but Also an Opportunity for Marketers

CPG & Grocery

Brands that rely on car traffic are able to turn the troubling event into timely marketing.

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When Bugs Bunny and Cinderella Rode to Huffy’s Rescue

Perspective

How Looney Tunes and Disney pedaled a century-old bicycle maker back into relevancy.

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Once a Pandemic Superstar, Peloton Rode Straight Into a Wall. Now What?

Health and Wellness

As executives struggle to save the brand, some say the ride is simply over.

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Luxury Paint House Farrow & Ball Began as a Wartime Hustle

Perspective

How an ordinary rustproof primer became the last word in upscale house paint.

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Rock Idol Lenny Kravitz Is Playing a New Riff: Promoting Healthy Teeth

Branding

The guitar god is bringing 'oral wellness to the masses' with Twice.