Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.
Finding the right social media stars is key to a credible message.
How a multifunctional blade from Switzerland became quintessentially American.
In a brash new offer, the spinning giant will swap classes for unwanted Pelotons.
The right placement is like hitting the marketing lottery.
The Speed Six is beautiful—but it's the brand image that's getting the real polish.
The fragrant French liqueur in the instantly iconic bottle only debuted in 2007.
George Zimmer shares some wisdom culled from five decades in retail.
Thomas Hewitt Jones wrote the ditty as a goof. Now, it's a sensation.