Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.
The beleaguered chain bets on a chef-inspired menu and some rodents from 2004.
Shuffled by sharks and snuck in by spies, this deck has been the standard American since 1881.
For fully half of young shoppers, fakes are just as good as the real thing.
Why aren't more national pizza chains telling their customers to recycle?
How a who's who of music icons helped Coca-Cola's 'lymon' soda diss 7Up.
Limited edition runs have become a popular way to bring products back.
Bush's reveals the true marketing benefits of Americans dressing like cans of beans.
A new study shows consumers like smaller-reach influencers—and more of them
Seoul HQ opens up about bringing its philosophy to American consumers.
This family-owned brand has set the standard for luxury outwear for five decades.