Robert Klara
Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.
Krispy Kreme Wants You to Enjoy a Glazed Doughnut With Your ‘I Voted’ Sticker
Being recognized as a voter might increase foot traffic, especially as shortages of stickers drive further intrigue.
How Reese’s Pieces Landed Its Big Break With Help From the Alien Who Wanted to Go Home
Brand Marketing
When Mars Inc. passed on having M&Ms featured in E.T., the opportunity went to Hershey's.
Morton Revamps Its Packaging so Shoppers Will Know the Brand Sells More Than Just Table Salt
After two years of work, Morton has finally taken the wraps off of its latest trade dress.
Lego CMO Says Playing Can Prepare the Next Generation of Workers
Brand Marketing
Speaking at ANA, Julia Goldin reminded anxious parents about creative derived from play.
There Is Such A Thing as a Free Lunch—If You’re a Trucker
Brand Marketing
Red Kap could have easily joined the #ThankATrucker movement that had already built up momentum on Twitter—but tweets don’t pick up the lunch bill. So the clothing brand got together [...]
Why America’s Oldest Custom-Shirt Brand Picked the Covid Recession to Launch a Touching New Video
Brand Marketing
Hamilton Shirts soldiers on—and shows off a new spot.
Axe Has Matured Into a Brand That Wants to Empower Its Mostly Male Teen Users
The sweet and woody body spray made quite a transformation since its debut.
Styx Frontman Tommy Shaw’s Love of Sliders Became White Castle’s Latest Marketing Riff
Styx frontman joins list of celebrity inductees to the burger chain's hall of fame.
Coke Finally Pulls the Plug on Tab as Part of a Sweeping Portfolio Restructuring
Tab will be phased out.
Two Years Into Dunkin’s Rebrand, VP Drayton Martin Talks Coffee, Logos and Even Donuts
Brand Marketing
This video looks at the mechanics of how a legacy brand reinvents itself.
