Robert Klara

Robert Klara

Robert Klara is a senior editor for Adweek.
Robert Klara is a senior editor for Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: "FDR's Funeral Train: A Betrayed Widow, a Soviet Spy, and a Presidency in the Balance," "The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence" and "The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America."

How Heinz Created America’s (and Ed Sheeran’s) Favorite Condiment

Ketchup started with a Chinese fish sauce.

These 5 Pre-Internet Technologies Revolutionized How We Eat, Shop and Live

The world was never the same after the invention of these tools, and Adweek was there to report on them.

Consumers’ Trust in Brands Has Fallen to a New Low. Surprised? Probably Not

In Dmexco keynote, Salesforce’s CMO outlines why consumers are so wary—and what brands can do about it.

Tab Accounts for Just 1% of Coca-Cola’s Sales, So Why Is It Still Around?

Six decades after starting the diet soft drink revolution, the saccharin-sweet soda is starting to become trendy again.

Can Siri and Alexa Help Breathe New Life Into Encyclopedia Britannica?

Guardians of History, a new voice-activated adventure, will furnish the answer.

Once Upon a Time, the DeLorean Promised to Lay Rubber Through the Automotive Industry

A look back at the lean roadster with the fat advertising budget.

32 Years Ago, McDonald’s Tried to Trademark ‘Mc’—It Didn’t Work

A landmark case in intellectual property.

Lurching Toward Oblivion, Sears Stores Have Actually Been in Trouble for a Long Time

As early as 1993, the mall anchor was struggling for customers.

How America Temporarily Lost Its Mind Over a Pudgy Doll With Yarn Hair

Cabbage Patch Kids were the must-have toy in 1983.

How an Act of Congress Killed the Biggest Beverage Trend of the 1980s

Long before hard seltzers, wine coolers were all the rage.