Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.
Rao’s Trades Saucy Product Shots for a 4-Minute Film About Family Time
The brand casts real people to examine how little time Americans spend together at the table.
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After a $2 Billion Exit, Poppi’s Founders Take Aim at Hydration Drinks
Allison Ellsworth is billing Jetty as the first hydration drink “for the normal human"
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Did the Sleaziest Political Ads From the 2026 Midterms Work?
Playing dirty gets plenty of attention, but did the tactic deliver votes?
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Ritz Returns for Super Bowl 61 in a Play for Casual Snackers
Ritz Bits will take center stage in the Mondelēz brand's 2027 Big Game ad
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Ben Cohen Goes Guerrilla In His Next Push to Free Ben & Jerry’s
Ben & Jerry's cofounder reveals the winner of the brief he set to the marketing industry at Brandweek in September
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Jonathan Halvorson Named Kimberly-Clark CMO After $40B Kenvue Merger
Halvorson previously led marketing for Kenvue
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From Pontiac to Paramount, Patrick Stewart Lent His Star Power to Brands
Even with his Shakespearean credentials, the late Stewart never shied from starring in ads
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The Four Down and Dirtiest Political Ads of the 2026 Midterms
With voting less than a week away, the ads are uglier than ever
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7-Eleven Bets on Korean Food and Drama with a Spicy New Social Miniseries
Convenience chain leans into the popularity of Korean culture as it promotes its K-food options.
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Polymarket’s Reported CMO Firing is the Latest in a Long String of Controversies
The prediction market is facing a string of regulatory investigations and lawsuits as it tries to build its brand
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