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What Will 2022 Bring? We Don’t Know, but Zoltar Does

The famous coin-op mystic flexes his marketing muscle in augmented reality.

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Piercing Pagoda Has a New Name, but Its Main Service Is Still Free With Purchase

The Japan-inspired kiosk knows it needed to change with the times.

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Timeless Cool of Martini & Rossi Goes Beyond James Bond

The Italian wine in 007's signature drink is shaking up cocktail culture all over again.

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Yankee Candle Began as a Christmas Gift of Melted Crayons

How a broke teenager's holiday gesture for Mom became a $1.9 billion candle colossus.

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Inside the Terror That Sells in the Night, Spirit Halloween

This pop-up retailer brings the spooky season to millions—then vanishes into thin air.

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‘Great at a Lot of Things’: The Secret to Wegmans’ Success

How a family vegetable cart in Rochester, N.Y., gave rise to generations of 'Wegmaniacs.'

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The Y2K Crisis Was the Aflac Duck’s Moment to Shine

The fine feathered insurance mascot was there for America during one of its darkest moments.

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Beloved but Elusive, McDonald’s McFlurry Is a Fast-Food Icon

The treat-laden frozen dessert is beloved in 99 countries—too bad it's so hard to get one.

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Wawa’s Journey From Small-Town Dairy to Convenience Store Phenomenon

The name is unusual, and so is its cult following.

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We-Vibe’s Latest Campaign Revs Up Healthier Conversations About Sex for Seniors

With 'Silver Sex,' the adult toy maker talks about intimacy without ageism.

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The Olympics Is Showing Its Age as Major Brands Question Whether It’s Worth Advertising In

It's still the world's premier sporting event, but has seen its fair share of controversies.

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This Camper Has Been a Quarantine Staple Since 1960s Space Missions

As America returns to vacationing, this 90-year-old bubble camper is as popular as ever.

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How the LGBTQ+ Community Got a Brand That Incites Pride and a Sense of Belonging

The rainbow flag is an inspiring, easily recognizable symbol.

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How a Cat in a Shark Costume Provided the Best Marketing Roomba Could’ve Hoped For

A Mars mission and toy doll were among its first customers.