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Why a 1960s Housewife’s Idea for Weight Loss Still Works

Founded 60 years ago, WW—also known as WeightWatchers—remains applicable for 2023 resolutions.

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Mr Coffee, Which Changed How Americans Caffeinate, Keeps Steaming Ahead

How the little machine that changed how caffeinate has steamed ahead.

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How Insomnia Cookies Became a Late-Night Staple for Hungry Students

Facebook and Google started in dorm rooms, so why not baked goods?

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In a Post-Truth World, National Geographic Remains ‘Dauntless’

The 134-year-old magazine soldiers on in service of scientific fact.

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An American Icon of the ’50s, the Kit-Cat Klock Still Enchants

The tale of the kitschiest timepiece since the cuckoo clock.

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How Johnny Carson Helped Twister Wrangle Its Way Into America’s Homes

The funny—and occasionally naughty—floor game was once referred to as 'sex in a box.'

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Fenty Beauty Exposed—and Helped Remedy—the Makeup Industry’s Lack of Inclusivity

How a celebrity brand shook up the cosmetics business, one shade at a time.

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The LL Bean Book Pack Is Stronger Than Kids—to Their Dismay

In a sea of nylon backpacks, here's the one that East Coast students made famous.

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How the Goldfish Cracker Swam Its Way Into Space

A Connecticut woman turned a Switzerland fish into the ‘snack that smiles back.’

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If the Song Is Rock ‘n’ Roll, the Guitar Has to be a Fender Stratocaster

The genre's instrument of record is nearly 70 years old—and still screaming like a teenager.

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Born 125 Years Ago, the Swiss Army Knife Remains a Staple

How a multifunctional blade from Switzerland became quintessentially American.

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How Igloo Got Its Cool Back

America's best-known ice chest regains its reputation for style, with modern flair.

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St-Germain’s Meteoric Rise to Become ‘Bartender’s Ketchup’

The fragrant French liqueur in the instantly iconic bottle only debuted in 2007.

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Absolut Vodka Has Been at Pride Before It Was Brand-Safe

Four decades ago, advertisers wouldn't get near LGBTQ communities. This one did.

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After a Century, the Theremin Still Pops Up in Pop Music

The eerie instrument invented by accident and loved by Lenin still carries a tune.