Perspective How the Macy’s Thanksgiving Day Parade Ballooned Into a Cherished Holiday Tradition The Macy's Day Parade, as it's known, is a great branding vehicle itself. Nutter Butter’s Origin Remains a Mystery in Spite of Its Decades of Staying Power The peanut butter-flavored sandwich cookies celebrate 50 years on the market. Family-owned Smarties Keeps the Nostalgia Brand Rolling Keeping Grandpa's candy recipe continues pastel pellet production. The ‘Magic’ Behind Drawing and Erasing on Etch A Sketch The iconic drawing toy celebrates its 60th anniversary in 2020. The Sperry Top-Sider Was Inspired by Rubber Tires and a Dog’s Paw The shoe has stayed popular beyond the preppy crowd. How Sonic the Hedgehog Sped Past the Competition The fast-moving blue runner raced his way to video-game fame. A Grocery Exec’s Hunting Trip Inspired the Name for a Still-Famous Kentucky Bourbon On the venerable old spirit that’s become surprisingly trendy again How Heinz Created America’s (and Ed Sheeran’s) Favorite Condiment Ketchup started with a Chinese fish sauce. Tab Accounts for Just 1% of Coca-Cola’s Sales, So Why Is It Still Around? Six decades after starting the diet soft drink revolution, the saccharin-sweet soda is starting to become trendy again. How Charlie the Tuna Became One of the Best-Known Brand Mascots in American History StarKist’s 58-year-old talking fish was the original hipster.123…7Next »