How Yuengling Beer Has Endured for a Whopping 190 Years

A tiny Pennsylvania brewery survived almost two centuries to become America’s favorite craft brew.

How Wiffle Ball Has Endured Without Advertising, Licensing or Product Placement

This ordinary plastic sphere with 8 holes became the national pastime of the American backyard.

Why Gorton’s Fish Sticks Make America So Nostalgic

The postwar convenience food and school-lunch staple still has millions hooked.

The Story Behind One of the Most Controversial Candies of Our Time

Love 'em or hate 'em, a whopping 2 billion Peeps are made a year.

How a Nightmare Neurotoxin Became the Beloved Botox

Oddly enough, 30 years ago, this life-improving drug began with death

Did Nike’s Swoosh Make the Brand Famous, or Is It the Other Way Around?

Here's the story behind the world-famous logo, and the freelance designer behind it.

Paramount Pictures’ Logo Started as a Desktop Doodle, and Has Endured for 105 Years

And no, the stars in the Paramount Pictures logo have nothing to do with the glitterati.

Here’s How Much Barbie Has Changed Since Her Debut Almost 60 Years Ago

We also look at why the doll is still polarizing today.

After 130 Years, the Flexible Flyer Is Still the Cadillac of Sleds

Even if you've never heard the name, odds are, you know the vehicle.

How the Mother of All Football Games Became the Most Vigilantly Guarded Brand Name in America

The Super Bowl forever altered the world of intellectual property.