Tab Accounts for Just 1% of Coca-Cola’s Sales, So Why Is It Still Around?

Six decades after starting the diet soft drink revolution, the saccharin-sweet soda is starting to become trendy again.

How Charlie the Tuna Became One of the Best-Known Brand Mascots in American History

StarKist’s 58-year-old talking fish was the original hipster.

How Jamba Put Smoothies on the Map

Now pushing 30, the brand is still squeezing all it can from the fruity segment it pioneered.

How 50-Year-Old Fla-Vor-Ice Became an Enduring American Summertime Staple

Jel Sert, the maker of the frozen sugar water in a plastic tube produces 1.5 billion pops a year.

How a Bunch of Urban Hipsters Saved Pabst Blue Ribbon

Not so long ago, PBR was a working man’s beer.

JBL, the Legendary Audio Brand That Walloped Woodstock, Is Still Packing a Punch

After 70 years, so many still consume its product, even if they aren't aware of it.

How American Eagle Captured the Youth Market and Never Really Let Go

The brand speaks the language of Gen Zers, but it predates them by a lot.

How Tim Hortons Became Synonymous With Canada

A doughnut joint opened by an ex-cop wound up serving the nation's favorite cup of coffee.

How Yuengling Beer Has Endured for a Whopping 190 Years

A tiny Pennsylvania brewery survived almost two centuries to become America’s favorite craft brew.

How Wiffle Ball Has Endured Without Advertising, Licensing or Product Placement

This ordinary plastic sphere with 8 holes became the national pastime of the American backyard.