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Adweek’s Perspective category page provides unique views on the origins of brands in the marketing and advertising ecosystem and how they have solidified their place in advertising history. Adweek writers delve into how the world’s biggest and most popular brands and creative geniuses got started, found their voices, and cultivated loyal followings that fueled growth and built brand love. Discover insights from brands like Yankee Candle, The Mall of America, Lush and Cadbury on their successes, failures, the stories behind their iconic campaigns and much more. You’ll also learn how industry behemoths from days past are making a comeback and creating campaigns that resonate decades later, including How Igloo Got its Cool Back.

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    Macy’s Santaland Still Enchants Believers After 163 Years

    By Robert Klara

    The man in red is just one part of a 13,000-square-foot wonderland inside Macy's Herald Square.

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    Band-Aids Went to the Moon and Are in MoMA’s Collection

    By Robert Klara

    How a New Jersey cotton merchant's invention patched up the cuts of billions.

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    How Dr. Squatch Got Dudes to Level Up From ‘Mamma’s Little Man’

    By Robert Klara

    A garage-made soap named after Bigfoot got dudes to care about how they lather up.

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    If You Love Carvel Ice Cream, Thank a Flat Tire

    By Robert Klara

    America's beloved soft-serve dessert began with an unplanned stop on a summer's day.

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    It Started With One Beer, but Samuel Adams Is So Much More

    By Eva Kis

    Celebrating its 40th anniversary, Jim Koch's pioneering craft brewery has stayed relevant as tastes changed.

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    Fly by Jing Reveals the Complexity of Sichuan Cuisine

    By Robert Klara

    How a Chinese expat put Chengdu in a jar and sent it to America.

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    The Enduring Power of Carhartt Comes From More Than Style

    By Robert Klara

    How a hard-wearing industrial brand lures laborers, rappers and fashionistas alike.

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    The Gretsch Became an Icon Along With The Beatles

    By Robert Klara

    The rockabilly icon favored by countless guitar gods continues to rock on.

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    Thayers Is Courting Gen Z With a Centuries-Old Ingredient

    By Robert Klara

    The skin care brand's powerhouse ingredient dates to the 16th century.

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    Popeyes Isn’t Your Typical Fast-Food Chain

    By Robert Klara

    How a spicy Louisiana chicken chain got the whole country crowing.

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    Cabbage Patch Kids Are the Babies Anyone Can Adopt

    By Robert Klara

    They drove shoppers to riot in 1983, and people still love them.

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    Some World War II POWs Escaped With Help From Bicycle Playing Cards

    By Robert Klara

    Shuffled by sharks and snuck in by spies, this deck has been the standard American since 1881.

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    Sprite Ads Starred Rappers Back When Hip-Hop Was ‘Scary’ for Brands

    By Robert Klara

    How a who's who of music icons helped Coca-Cola's 'lymon' soda diss 7Up.

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    Born in New Mexico, Overland Is Fit for British Royalty

    By Robert Klara

    This family-owned brand has set the standard for luxury outwear for five decades.

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    Born During the Depression, V8 Is Going Strong 90 Years Later

    By Robert Klara

    The inspiration behind one of America's most enduring beverages.

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