Why a 1960s Housewife’s Idea for Weight Loss Still Works
Founded 60 years ago, WW—also known as WeightWatchers—remains applicable for 2023 resolutions.
Mr Coffee, Which Changed How Americans Caffeinate, Keeps Steaming Ahead
How the little machine that changed how caffeinate has steamed ahead.
How Insomnia Cookies Became a Late-Night Staple for Hungry Students
Facebook and Google started in dorm rooms, so why not baked goods?
In a Post-Truth World, National Geographic Remains ‘Dauntless’
The 134-year-old magazine soldiers on in service of scientific fact.
An American Icon of the ’50s, the Kit-Cat Klock Still Enchants
The tale of the kitschiest timepiece since the cuckoo clock.
How Johnny Carson Helped Twister Wrangle Its Way Into America’s Homes
The funny—and occasionally naughty—floor game was once referred to as 'sex in a box.'
Fenty Beauty Exposed—and Helped Remedy—the Makeup Industry’s Lack of Inclusivity
How a celebrity brand shook up the cosmetics business, one shade at a time.
The LL Bean Book Pack Is Stronger Than Kids—to Their Dismay
In a sea of nylon backpacks, here's the one that East Coast students made famous.
How the Goldfish Cracker Swam Its Way Into Space
A Connecticut woman turned a Switzerland fish into the ‘snack that smiles back.’
If the Song Is Rock ‘n’ Roll, the Guitar Has to be a Fender Stratocaster
The genre's instrument of record is nearly 70 years old—and still screaming like a teenager.
Born 125 Years Ago, the Swiss Army Knife Remains a Staple
How a multifunctional blade from Switzerland became quintessentially American.
America's best-known ice chest regains its reputation for style, with modern flair.
St-Germain’s Meteoric Rise to Become ‘Bartender’s Ketchup’
The fragrant French liqueur in the instantly iconic bottle only debuted in 2007.
Absolut Vodka Has Been at Pride Before It Was Brand-Safe
Four decades ago, advertisers wouldn't get near LGBTQ communities. This one did.
After a Century, the Theremin Still Pops Up in Pop Music
The eerie instrument invented by accident and loved by Lenin still carries a tune.