How the Macy’s Thanksgiving Day Parade Ballooned Into a Cherished Holiday Tradition

The Macy's Day Parade, as it's known, is a great branding vehicle itself.

Nutter Butter’s Origin Remains a Mystery in Spite of Its Decades of Staying Power

The peanut butter-flavored sandwich cookies celebrate 50 years on the market.

Family-owned Smarties Keeps the Nostalgia Brand Rolling

Keeping Grandpa's candy recipe continues pastel pellet production.

The ‘Magic’ Behind Drawing and Erasing on Etch A Sketch

The iconic drawing toy celebrates its 60th anniversary in 2020.

The Sperry Top-Sider Was Inspired by Rubber Tires and a Dog’s Paw

The shoe has stayed popular beyond the preppy crowd.

How Sonic the Hedgehog Sped Past the Competition

The fast-moving blue runner raced his way to video-game fame.

A Grocery Exec’s Hunting Trip Inspired the Name for a Still-Famous Kentucky Bourbon

On the venerable old spirit that’s become surprisingly trendy again

How Heinz Created America’s (and Ed Sheeran’s) Favorite Condiment

Ketchup started with a Chinese fish sauce.

Tab Accounts for Just 1% of Coca-Cola’s Sales, So Why Is It Still Around?

Six decades after starting the diet soft drink revolution, the saccharin-sweet soda is starting to become trendy again.

How Charlie the Tuna Became One of the Best-Known Brand Mascots in American History

StarKist’s 58-year-old talking fish was the original hipster.