What You Know Michelin for Depends on Where You Live

How two brothers revolutionized two industries with one brand.

The Story Behind the Toronto Maple Leafs’ Adoption of Canada’s National Symbol

The team was once known as the St. Patricks, and there's more to their logo than meets the eye.

Why Has the Adidas Tracksuit Endured for Over Half a Century?

It's hard to imagine a single garment as omnipresent and iconic.

Here’s What Convinced George Foreman to Put His Name on a Lean, Mean Grilling Machine

The story behind the inexpensive kitchen gizmo we all know.

How Chia Pet Grew Out of a Trade Expo and Into the Living Rooms of Americans

A night out with friends led to an unforgettable jingle.

The Story Behind the La-Z-Boy Recliner Begins With an Old Orange Crate

How a quirky idea gave America the perfect piece of TV-watching furniture.

How the Grand Theft Auto Franchise Proved That All Press Is Good Press

A tour de force of murder, mayhem—and marketing.

How Act II Popcorn Used Engineering to Pioneer an Entirely New Snack

The brand's history involves a lot more science than you'd think.

The Surprisingly Political History of Hunter Wellingtons, the Rain Boot of Choice

From an English duke to the Obamas.

How Cracker Jack Became the Longest-Running Product Placement in U.S. History

Credit baseball and a 1908 song.