Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Wander through YouTube to see what TV spots looked like in 1986, and you’ll be in for a lot of … vanilla. This was the year that Chevrolet (the “Heartbeat of America”) showed us cowboys and fields of waving grain. America’s boy next door, Michael J. Fox, bought his Pepsi from a vending machine. Burger King pinned its ambitions on a guy in bug-eyed glasses and flood pants named Herb the Nerd.
This sea of safeness—and, not incidentally, whiteness—is why one particular spot from that year made history.