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Athleta and Simone Biles to Offer Limited Edition Line This Fall

Collection will serve as a 'sneak peak' for the full line the two are developing for the spring.

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Riot Games on How Fandom Can Guide Marketing Strategy

Listening to consumers and owning your own IP are critical.

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160over90 Names the Creators, Platforms and Products That Are Shaping Consumer Culture

Agency 160over90's broke down its annual Next Nouns report at Brandweek with Ireland Baldwin and Jeanne Yang.

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5 Advertising Secrets Direct From Amazon

Marketing svp Neil Lindsay shares insights about storytelling, strategy, agencies and data.

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How Campbell Snacks Finds the Courage to Disrupt Itself

CMO Janda Lukin explains the need to "get comfortable with being uncomfortable."

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Gabrielle Union: ‘My Overall Goal Is to Increase Diversity and Inclusion in a Real Way’

The multi-hyphenate discusses how her endeavors center the experiences of marginalized communities.

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At Target, Customer Experience ‘Is the North Star, Always’

CMO Cara Sylvester on staying true to your brand promise.

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Google Exec Says Pandemic Has Reinvigorated Purpose-Driven Marketing

Brands need to re-examine the fundamentals of their purpose.

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How Zillow Is Supporting Consumers Through the Hard Parts of Moving

Zillow has expanded its services and found new ways to support movers throughout "The Great Reshuffling."

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Upwork Makes the Case for Sourcing Talent Globally

Now that we've proven that remote workers do work, Patrick Holly suggests a new way forward.

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Jennifer Lopez Partners With Goldman Sachs to Support Latinx Entrepreneurs

The initiative, which supports Latinx entrepreneurs, coincides with National Small Business Week and National Hispanic Heritage Month.

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10 Marketers Who Guided Their Brands With Resilience and Ingenuity When It Mattered Most

Adweek’s 2021 Brand Genius honorees include leaders from Petco and Peloton to TikTok and Roblox.

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Adweek’s 2021 Constellation Awards Winners Epitomize the Power of Creative Collaboration

Our honorees demonstrate how top-notch teamwork often results in impactful marketing.

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Why JLo’s Star Won’t Stop Rising

The global icon, and Adweek's 2021 Brand Visionary, has been building her personal brand since long before it was fashionable.

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Road to Brandweek: How Ikea US Remains Reactive, Agile and Adaptive

The retailer is looking ahead and carving a positive future forward through data and innovation.