Jennifer Lopez Says Creatives Are ‘Scarce Assets’ With Unique and Valuable Skills
Jennifer Lopez speaks about branching out in her career and honoring her values.
Twitter’s Sarah Personette Talks All Things Brand Safety
The social network’s chief customer officer emphasizes a priority on healthy conversation.
From Athleta and Petco to Vrbo and JLo, Watch the 2021 Brand Genius Awards Show
Brandweek's top honorees take center stage.
Ikea Sees Opportunity for Physical and Digital Growth After the Pandemic
The home furnishings retailer plans to add stores and modernize its infrastructure.
Netflix CMO Bozoma Saint John Wants to Bring Subscribers ‘Joy’
'If I’m having a great time with it, then somebody else is also going to.'
Transcending Entertainment, Jennifer Lopez Accepts Brand Visionary Honors at Brandweek
Jennifer Lopez joins the echelons of Adweek's top brand stars.
Athleta and Simone Biles to Offer Limited Edition Line This Fall
Collection will serve as a 'sneak peak' for the full line the two are developing for the spring.
Riot Games on How Fandom Can Guide Marketing Strategy
Listening to consumers and owning your own IP are critical.
160over90 Names the Creators, Platforms and Products That Are Shaping Consumer Culture
Agency 160over90's broke down its annual Next Nouns report at Brandweek with Ireland Baldwin and Jeanne Yang.
5 Advertising Secrets Direct From Amazon
Marketing svp Neil Lindsay shares insights about storytelling, strategy, agencies and data.
How Campbell Snacks Finds the Courage to Disrupt Itself
CMO Janda Lukin explains the need to "get comfortable with being uncomfortable."
Gabrielle Union: ‘My Overall Goal Is to Increase Diversity and Inclusion in a Real Way’
The multi-hyphenate discusses how her endeavors center the experiences of marginalized communities.
At Target, Customer Experience ‘Is the North Star, Always’
CMO Cara Sylvester on staying true to your brand promise.
Google Exec Says Pandemic Has Reinvigorated Purpose-Driven Marketing
Brands need to re-examine the fundamentals of their purpose.
How Zillow Is Supporting Consumers Through the Hard Parts of Moving
Zillow has expanded its services and found new ways to support movers throughout "The Great Reshuffling."