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How Visa Pivoted Its Marketing When the Tokyo Olympics Were Postponed

One outcome of the coronavirus pandemic is that two Olympic games will now occur within just months of each other. The International Olympic Committee’s postponement of the 2020 Tokyo Summer [...]

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How AT&T and the WNBA Reimagined Their Partnership Amid the Chaos of 2020

Sports Marketing

Going beyond traditional sponsorships to work with companies and support players.

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Unicef USA and WWE Team Up to Help Kids in Need

Brandweek

Unicef and WWE have reached about a million kids and unlocked about 100,000 nutritional packs that have saved the lives of children.

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How 3 Pro Sports Teams Are Keeping Fans Engaged During the Pandemic

Execs from the 49ers, 76ers and Devils shared strategies during Adweek's Sports Marketing Summit.

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How the NFL Competes for—and Wins Over—Younger Fans’ Attention

The league’s strategy includes transforming its players into influencers.

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Three of the Most Powerful Women in Sports Say It’s All About the Fan

Adweek Chief Community Officer, Nadine Dietz, sat down with Kate Jhaveri, EVP and CMO at the NBA, Heidi Browning, Senior Executive VP and CMO of the NHL, and Barbara McHugh, [...]

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How FanDuel Kept Fans Entertained During the Great Live Sports Shutdown of 2020

CMO Mike Raffensperger talks pivots at Adweek's Sports Marketing summit.

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How a Successful Live Chat Can Make a Virtual Event Even More Successful

Brandweek 2020 attendees weighed in on the community-building that transpired during panels and workshops.

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6 Must-See Sessions From Brandweek 2020

More than 6,000 marketers from more than 80 countries and every state in the U.S. gathered, virtually, for the reimagined Brandweek. They tuned in for more than 100,000 hours of [...]

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How CEO Gary Friedman Built Restoration Hardware Into RH, a Luxury-Brand Juggernaut

It was a transformation 20 years in the making.

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These Marketers Reveal How They’ve Aimed High and Supercharged Their Careers

Playboy's CMO and Uber's former head of brand took Brandweek's virtual main stage.

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Here’s Ryan Reynolds’ Complete Presentation From Brandweek 2020

If star power were enough, the marketing world would be full of Ryan Reynolds. However, the self-effacing and subversively creative actor has rapidly transcended other celebrities in recent years to [...]

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How to Turn Your Career Into a Hero’s Journey, According to Julian Duncan and Jabari Hearn

Marketing's favorite bromance joined Brandweek to share tips for authenticity, integrity, and staying the course in your career.

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Marketing Legend Antonio Lucio Shares 40 Years of Wisdom on the Eve of His Retirement

The Facebook CMO gave a 30-minute Brandweek Masterclass on leading with vulnerability, self-awareness and dedication to craft.