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Jennifer Lopez Says Creatives Are ‘Scarce Assets’ With Unique and Valuable Skills

Jennifer Lopez speaks about branching out in her career and honoring her values.

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Twitter’s Sarah Personette Talks All Things Brand Safety

The social network’s chief customer officer emphasizes a priority on healthy conversation.

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Ikea Sees Opportunity for Physical and Digital Growth After the Pandemic

The home furnishings retailer plans to add stores and modernize its infrastructure.

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Netflix CMO Bozoma Saint John Wants to Bring Subscribers ‘Joy’

'If I’m having a great time with it, then somebody else is also going to.'

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Transcending Entertainment, Jennifer Lopez Accepts Brand Visionary Honors at Brandweek

Jennifer Lopez joins the echelons of Adweek's top brand stars.

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Athleta and Simone Biles to Offer Limited Edition Line This Fall

Collection will serve as a 'sneak peak' for the full line the two are developing for the spring.

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Riot Games on How Fandom Can Guide Marketing Strategy

Listening to consumers and owning your own IP are critical.

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160over90 Names the Creators, Platforms and Products That Are Shaping Consumer Culture

Agency 160over90's broke down its annual Next Nouns report at Brandweek with Ireland Baldwin and Jeanne Yang.

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5 Advertising Secrets Direct From Amazon

Marketing svp Neil Lindsay shares insights about storytelling, strategy, agencies and data.

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How Campbell Snacks Finds the Courage to Disrupt Itself

CMO Janda Lukin explains the need to "get comfortable with being uncomfortable."

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Gabrielle Union: ‘My Overall Goal Is to Increase Diversity and Inclusion in a Real Way’

The multi-hyphenate discusses how her endeavors center the experiences of marginalized communities.

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At Target, Customer Experience ‘Is the North Star, Always’

CMO Cara Sylvester on staying true to your brand promise.

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Google Exec Says Pandemic Has Reinvigorated Purpose-Driven Marketing

Brands need to re-examine the fundamentals of their purpose.

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How Zillow Is Supporting Consumers Through the Hard Parts of Moving

Zillow has expanded its services and found new ways to support movers throughout "The Great Reshuffling."