Portrait of Stephen Lepitak

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow. Before joining Adweek in 2021, Stephen spent 14 years at The Drum starting as news editor, rising to online editor and finally executive editor. Stephen holds a bachelor's degree from the University of Glasgow.

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Busuu Ad Shows What Can Go Wrong While Learning a New Language

AdFreak

This is the first work produced for the education app by Motel.

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Finland’s Hasan & Partners Names Ogilvy Africa Exec as New CEO

Leadership & Talent

Riku Vassinen will succeed Johanna Juuvinmaa, who the agency says will continue to work on brand and customer experience design.

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Disney+ Spot Recreates Scenes From Popular Shows and Films

Streaming & OTT

The campaign emulates moments from content including The Simpsons, The Walking Dead, Toy Story and The Kardashians.

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M&C Saatchi Rejects Improved Takeover Bid

Mergers & Acquisitions

The rationale behind the deal is to create a larger group that will build “a data, analytics and digitally focused creative marketing business."

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Spot for Gaming Title ‘Grid’ Chases Netflix Bingers

Gaming

The spot features actor Ncuti Gatwa and attempts to cross over with the incoming installment in the series.

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UK Government the Latest to Strengthen Crypto Ad Promotions

Blockchain

The UK follows a recent increase in regulation by Spain and Singapore on the sector

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Monsters Need New Jobs As Phone Use Keeps People Awake, Campaign Warns

AdFreak

Multiópticas' campaign highlights the consequences of using mobile phones before going to sleep, including insomnia.

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Data Suggests Another Big Year of Ad Spend, According to UK Report

Data & Insights

The IPA's Bellwether expects 5.2% of advertising growth for 2022.

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McCann Worldgroup Names New Leadership for Production Arm Craft

Leadership & Talent

Simon Sikorski becomes global CEO of Craft and Ben Clark joins as chief production officer for EMEA