Portrait of Stephen Lepitak

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow. Before joining Adweek in 2021, Stephen spent 14 years at The Drum starting as news editor, rising to online editor and finally executive editor. Stephen holds a bachelor's degree from the University of Glasgow.

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UK’s National Lottery Campaign Tells a Love Story Spanning Three Decades

AdFreak

The U.K.'s National Lottery drops another heartfelt spot.

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Publicis Groupe Joins AI Standards and Transparency Initiative C2PA

Artificial Intelligence

The ad agency network will join founding organizations Adobe, Arm, BBC, Intel, Microsoft and Truepic

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How London’s Iconic Transport System Is Going Global

Legacy Brands

Working with IMG, the organization aims to grow revenue through partnerships.

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Business Partnerships Can Be Fate, Suggests Brian Cox in Santander Ad

AdFreak

Actor Brian Cox fronts the U.K. focused campaign to promote international business growth for customers.

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Pepsi Releases Summer Campaign Featuring Bad Bunny

Food & Beverage

The ad promotes the offer of free streaming access for three months to Apple Music.

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New Role for Jellyfish Founder Rob Pierre as The BrandTech Group M&A Deal Finalized

Mergers & Acquisitions

Deal will 'supercharge our capabilities,' said Jellyfish founder Rob Pierre.

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Global Ad Spend on the Rise, but Digital Growth Is Slowing

Advertising

Spending is forecast to reach $727.9 billion in 2023, and increase 4.7% next year.

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Lego Campaign Shows What Happens When Girls Are Free to Play Anything

Sports Marketing

The ad also supports women's soccer, with a playset featuring stars Megan Rapinoe, Yuki Nagasato, Sam Kerr and Asisat Oshoala.

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Car Maintenance Brand Feu Vert’s Mascot Turns Avenger (Almost)

AdFreak

The Feu Vert campaign from Buzzman was created with inflation in mind.

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Cold Coffee STōK and Betty Buzz Join Wrexham AFC’s Fairytale Rise as Sponsors

Sports Marketing

The partnership with STōK will extend beyond the stadium naming, with the brand also sponsoring the team’s first American tour.