Stephen is Adweek's Europe bureau chief based in Glasgow. Before joining Adweek in 2021, Stephen spent 14 years at The Drum starting as news editor, rising to online editor and finally executive editor. Stephen holds a bachelor's degree from the University of Glasgow.
The ad features news bulletins from in-world action games, including Spiderman, God of War and Gran Turismo
Welcome to Marketing Morsels, Adweek’s weekly sampling of the most delectable brand stunts and campaigns we saw this week (but weren’t able to cover elsewhere). This week, discover offerings from [...]
Alex Lopez to step down as president and CCO of McCann Worldgroup.
The food producer's campaign ties in with its iconic number 57 and this being the 57th Big Game.
Eastern European campaign shows the mass appeal of the Golden Arches.
CMO Romain Jolivet on his move from Danone and the challenges of marketing a plant-based product.
A forecast of 3.8% growth in spend has been predicted for 2023.
New policies are set to be introduced to ban political micro-targeting ads and the use of children's data.
Direct Line Group, British Gas and more on boosting inclusivity with the All in Action Plan.