Portrait of Stephen Lepitak

Stephen Lepitak

Stephen is Adweek's Europe Bureau Chief. Before joining Adweek in 2021, Stephen spent 14 years at The Drum starting as news editor, rising to online editor and finally executive editor. Stephen holds a Bachelor's degree from the University of Glasgow.

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Global Taps Virgin Media Marketing Chief Cilesta Van Doorn as New CMO

CMO Moves

Van Doorn replaces Adam Johnson and will lead a team of 80 marketing professionals.

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Diageo Hires UK Cabinet Strategy Lead Giles Hedger to Head Consumer Planning

Leadership & Talent

The former CEO of M&C Saatchi London will be replacing Andrew Geoghegan.

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‘Who Will Care For Him When I’m Gone?’ Dog’s Underwear Obsession Gets Owner Planning for the Future

Advertising

The ‘Underwear Ever After’ campaign from London agency Creature aims to promote the charity’s Canine Care Card, a free service that promises dogs will be cared for when their owner [...]

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Accenture Interactive Makes First Italian Acquisition With Openmind

Mergers & Acquisitions

The acquisition of the Monza-located business will aim to strengthen Accenture Interactive's offer of cloud-based commerce experiences at scale, as demand grows from clients seeking to enhance their digital touchpoints [...]

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‘Don’t Duck It’—IPA President Julian Douglas’ Message on Industry Assault and Harassment

Agencies

Julian Douglas talks about the power of unity to overcome issues in pitching, talent retention and harassment.

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Virtual Cannes Lions Generated $47.7 Million—Half of Its 2019 Revenue

Cannes Lions

The last time the event ran in person, in 2019, the festival generated $94 million (67.8 million pounds).

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Eat a Meat-Free Pizza or a Man? Clarence the Lion Has a Decision to Make

Plant-Based Products

The Pizza Hut U.K. campaign promotes three new Beyond Meat menu items.

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Victorian-Style Bus Shelters Scented With Roses and Cucumber to Promote Gin

Beer, Spirits & Cannabis

The experiential takeovers will appear in London, Manchester, Brighton, Cardiff and Liverpool, evoking Victorian surrealism to promote Hendrick's new Gin Cucumber Lemonade.

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Good or Bad, This Broadcaster’s Summer Campaign Wants Everyone to Sing

Creative

The campaign focusing on one artist in each film, alongside someone attempting to sing using an everyday item as a microphone as they imagine their moment in the spotlight.

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Vice’s Creative Agency, Virtue, Names Shirin Majid as Europe ECD

Leadership & Talent

She succeeds Morten Grubak, who has been promoted to global executive creative director.