Portrait of Stephen Lepitak

Stephen Lepitak

Stephen is Adweek's Europe Bureau Chief. Before joining Adweek in 2021, Stephen spent 14 years at The Drum starting as news editor, rising to online editor and finally executive editor. Stephen holds a Bachelor's degree from the University of Glasgow.

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Megan Thee Stallion Becomes Nike’s ‘Hot Girl Coach’ in Stunning Wellness Campaign

Health and Wellness

The award-winning artist aims to inspire fellow 'Hot Girls' and anyone searching for their inner athlete.

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Ferrero Hands $350 Million Media Duties Across China, Italy, UK and Ireland to Publicis

Accounts

The expansion of Publicis' duties comes the same month that the agency lost work with automotive company Daimler.

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WPP Agrees to Pay $19 Million Following SEC Bribery Accusations

The Future of Agencies

The world's largest agency network faced accusations around subsidiary businesses in India, China, Peru and Brazil.

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British Retailer B&Q Wants People to Decorate and ‘Choose Change’ to Improve Their Lives

Ad of the Day

Studio Uncommon created a third ad in an ongoing campaign for the home decor brand.

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Counter-Trafficking Org TAHub Taps Miroma Group For Brand Campaign

Accounts

The global scale of human trafficking is a problem that is arguably underappreciated, with 40 million people said to be affected globally.

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The 3:2 Day Office Will Improve Agencies in Every Way, States Creature CEO

The Future of Agencies

Creature's chief executive Dan Cullen-Shute extolls the benefits of part-time office work, claiming it will improve work, mental wellbeing and business results too.

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French Fashion Retailer Runs Campaign to Empower Women Without Featuring Any of Its Clothing

Fashion & Apparel

The campaign for Camaieu features professional women in action at their jobs—but doesn't feature the brand's apparel.

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How Britain’s ASA Is Embracing Tech to Keep Pace With Misleading Ads and Digital Scammers

Advertising

With the growth in both cryptocurrency advertising and influencer marketing, the ASA has also seen growing numbers of players in both categories flouting its rules in recent years.

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Diageo CMO on Johnnie Walker Princes Street, Digital Transformation and Working With Ryan Reynolds

Leadership & Talent

Diageo's Cristina Diezhandino sets out post-pandemic plans, talks digital transformation and working with Ryan Reynolds.

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Beverage Brand Innocent Accused of ‘Greenwashing’ Its Plastics Impact Through Advertising

Sustainability

Advocacy group Plastics Rebellion wants Innocent's ad campaign from agency Mother pulled off the air.