Publicis Groupe Beats Organic Growth Expectations for Q1 Results
Agencies
The company reports a growth of 2.8%, but a 3.6% decline in net revenue.
UK Fintech Bank Hires Fold7 for New Summer Campaign to Attract Small Businesses
Fold7 is designing the TV/VOD campaign to help freelancers and small businesses bank better.
Samsung Doubles Down on Commitment to Foldable Phones
The 'Flex Your Way' campaign targets a 'new generation' with Galaxy.
These Were the Most Effective Ads of 2020, According to Kantar
Brand Marketing
A Heineken campaign took the top spot.
Inside Mercedes-Benz’s ‘Endless’ Digital Journey to Heighten Its Luxury Credentials
Brand Marketing
The German car giant Mercedes-Benz has been on a three-year journey of digital transformation since linking up with Publicis Groupe and now plans to reinforce both its luxury and sustainability [...]
Does a Team’s Gender Affect How Creatives See a Portfolio? An Experiment Aimed to Find Out
“Does ad land still have a sexism problem?” That is the question on the homepage of The Gender Agenda website outlining an experiment tackled by an award-winning junior creative team [...]
Batiste Gives Its Dry Shampoo a New Look to Fit Burgeoning International Market
Brand Marketing
Dry shampoo market is seen expanding to $6 billion in 6 years.
David Beckham Makes His Debut as Maserati Brand Ambassador
Brand Marketing
The campaign, the first for the brand by Droga5 London, is directed by Harmony Korine.
Unilever’s Health Snack Bar Graze Introduces A Squirrel as Its Chief Eating Officer (CEO)
The spot from Adam&EveDDB is part of the brand's £5 million media investment for the year.
Barilla Names Publicis Italy as Lead Global Creative Agency and Shares First Work
Agencies
As it aims to showcase how pasta can be so much more than a pantry staple, Barilla has announced the appointment of Publicis Italy as its new lead agency at [...]