Portrait of Stephen Lepitak

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow. Before joining Adweek in 2021, Stephen spent 14 years at The Drum starting as news editor, rising to online editor and finally executive editor. Stephen holds a bachelor's degree from the University of Glasgow.

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Diageo Tests the Waters of the Apple Vision Pro With Don Julio Tequila

Alcohol Industry News

The VR experience will showcase the process behind creating the tequila in Mexico.

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McDonald’s Seeks the Truth About the ‘Hamburger Icon’ Conspiracy

Food Industry News

The Finnish campaign includes a 20-minute mockumentary exploring the history of the three-lined digital symbol that resembles a Big Mac.

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Walmart, Wayfair Discuss Producing Engaging Content to Drive Sales

Commerce Week

Executives from Walmart and Wayfiar offer a peek at their content.

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Branding and Performance Are Becoming More Closely Aligned

Commerce Week

Kate Spade and Starface World's brand strategies for driving loyalty and sales.

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WPP UK President Karen Blackett Set to Depart After 3 Decades

Leadership & Talent

The much-celebrated DEI champion is set to leave to concentrate on external opportunities.

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New DDB Paris CEOs Named as Veteran Jean-Luc Bravi Steps Aside

Leadership & Talent

Alexander Kalchev and Paul Ducré will become co-leaders of the agency as Bravi becomes chair.

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Inside the Global Quaker Campaign Making Everyone Cry

CPG News

Running throughout 2024, the Quaker campaign is an example of how PepsiCo plans to market its power brands consistently around the world.

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The Fractional CMO Is a Trendy New Marketing Title—and It’s Not Going Anywhere

Business of Marketing

Post-pandemic, the chief marketer role is changing with the emergence of fractional jobs.

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Tony’s Chocolonely Turns Mondelēz Legal Action Into Campaign

Food Industry News

Bars of chocolate featuring rival packaging designs highlight child labor issues.

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Stagwell Bolsters European Footprint with Sidekick Acquisition

Merger & Acquisition News

The 40 people specialist agency collective will now operate through the network's consultancy, Allison.