Portrait of Stephen Lepitak

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow. Before joining Adweek in 2021, Stephen spent 14 years at The Drum starting as news editor, rising to online editor and finally executive editor. Stephen holds a bachelor's degree from the University of Glasgow.

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Sony’s PS5 Ad Reports Live From the Scene of Its Top Game Titles


The ad features news bulletins from in-world action games, including Spiderman, God of War and Gran Turismo

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Marketing Morsels: M&M’s Become Ma&Ya’s, Twix’s Snowboard and More

CPG & Grocery

Welcome to Marketing Morsels, Adweek’s weekly sampling of the most delectable brand stunts and campaigns we saw this week (but weren’t able to cover elsewhere). This week, discover offerings from [...]

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McCann Worldgroup Restructures Leadership and Creates Global CCO Role

Leadership & Talent

Alex Lopez to step down as president and CCO of McCann Worldgroup.

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Heinz Puts Super Bowl’s Use of Roman Numerals on Trial

Super Bowl

The food producer's campaign ties in with its iconic number 57 and this being the 57th Big Game.

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Even Customers Who Are ‘Too Cool For McDonald’s’ Eat There

Food & Beverage

Eastern European campaign shows the mass appeal of the Golden Arches.

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When Vandals Targeted His Campaign, This CMO Went Guerilla

Marketing Innovation

CMO Romain Jolivet on his move from Danone and the challenges of marketing a plant-based product.

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Despite Economic Turmoil, UK Marketers’ Spend Still Set to Grow This Year


A forecast of 3.8% growth in spend has been predicted for 2023.

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DEPT Promotes Matt Lynch to EMEA CEO

Leadership & Talent

He was previously CEO of content agency FEED/DEPT.

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European Union Does Not Fear New Political Ad Rules Impacting Brands


New policies are set to be introduced to ban political micro-targeting ads and the use of children's data.

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How a UK Initiative Is Turning Companies Into Marketing DEI Champions

Diversity, Equity and Inclusion

Direct Line Group, British Gas and more on boosting inclusivity with the All in Action Plan.