NBCU Extends Olympics Opening Ceremony Coverage to IMAX Screens

The organizers will host a 4-mile flotilla along the River Seine July 26

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NBCUniversal plans to extend live coverage of the 2024 Paris Olympics opening ceremony across over 150 IMAX screens. 

On July 26, the organizers are planning a four-mile-long flotilla of almost 100 boats along the River Seine, carrying all of the athletes from over 200 countries. NBCU stated that this is the first time the Summer Olympic Games opening ceremony has not been held in a stadium.

NBC’s coverage of the opening ceremony will be hosted by singer and presenter Kelly Clarkson, Pro Football Hall of Fame quarterback and two-time Super Bowl champion Peyton Manning and NBC Olympics primetime host Mike Tirico. 

“We look forward to providing our opening ceremony coverage to audiences at IMAX locations across the country, sharing in this historic moment as the world regathers to witness the spectacular beginning of 16 days of athletic greatness against the backdrop of one of the most beautiful cities in the world,” said Gary Zenkel, president of NBC Olympics, in a statement.

A trailer promoting its coverage will begin running in IMAX theaters nationwide March 29. 

Worldwide partners for this year’s games include Airbnb, Alibaba, Anheuser-Busch InBev, Coca-Cola, Deloitte, Omega, Panasonic, Procter & Gamble, Samsung and Visa.

Peacock will act as the broadcaster’s primary platform covering Olympic Games Paris 2024, running from July 26 through Aug. 11, followed by the Paralympic Games, which will take place Aug. 28 through Sept. 8.

NBCUniversal owns the U.S. media rights to the Olympic Games until 2032. It recently unveiled ways to bolster ad sales around the event, including through generative artificial intelligence, shoppable food delivery and, for the first time, a new programmatic offering.

Spectators in Paris will be able to cheer on the flotilla from the banks of the Seine. It will finish in front of the Trocadéro, where the closing stages of the ceremony will take place. 

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