In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome a few Adweek friends to talk about the surge (or re-surge) of reality television in today’s world.

Here Are the Top 10 YouTube Ads of the Year

Cannes Lions

Streamers have a strong presence in the annual Cannes Ads Leaderboard.


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In U.S. Open Campaign Starring Jason Bateman and Will Arnett, Nothing Is Par for the Course

Programming & Performance

Exclusive: It's the third of the network's championship promos, also starring Will Arnett.

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How WBD Leveraged the NBA to Drive Record Revenue in First Stanley Cup Finals

TV Upfronts

The company's sports portfolio played a strong role in the upfront.

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Netflix’s Peter Naylor on How the Streamer Shifted to a Virtual Upfront Event

TV Upfronts

Plus, the 'happy ripple effect' of having its ad-tier news boost the company’s stock.

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Paramount+ With Showtime Arrives June 27

TV Upfronts

The combined offering will cost $11.99 per month in the U.S.

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WBD Launches Comprehensive Social Campaign Ahead of Max Debut

TV Upfronts

There will be a Twitter push, influencer partnerships, AR filters, TikTok ads and more.

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YouTube’s Sean Downey on NFL Sunday Ticket, Its New Upfront Venue and Early Talks

TV Upfronts

The company had one of the only presentations that wasn't affected by the writers strike.

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WBD’s Jon Steinlauf on Holding an Upfront Without Talent—or David Zaslav—Onstage

TV Upfronts

The ad sales chief also talks Max strategy and why he’s much more confident about this year’s talks.

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Champions of Change: Growing Women’s Sports Coverage With Togethxr’s Jessica Robertson

Women in Sports

Hear how the platform's co-founder Jessica Robertson is growing media investment.

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The Most Memorable Moments of 2023’s Upfront Week

TV Upfronts

From the Writers Guild of America strike to a beary foul-mouthed Ted.

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Exclusive: WNBA Stars Don’t Need to Search for Style in New Google Campaign

Sports Marketing

The 30-second spot is part of a larger campaign highlighting 'new ways to search.'

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Rita Ferro on Pulling Off Disney’s Upfront Event Without Jimmy Kimmel

TV Upfronts

The ad sales chief has already set the date and venue for next year’s presentation.

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Donna Speciale on Fútbol, Football and Avoiding Strike-Related Upfront Upheaval

TV Upfronts

The ad sales chief talks the importance of Hispanic media and scoring a goal in Mexico City.

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Screenvision to Pitch Advertisers on Granular Data and Success With Streamers

TV Upfronts

The company is hoping its data strategy and popularity with Netflix, Peacock and Paramount+ will yield more ad sales this year.