Kelly Day will start in her new role in January.Brooke Alexander

Discovery+ Debuts New Brand Campaign as It Looks to Disprove the Doubters

Streaming & OTT

Ahead of turning 1, streamer tweaks marketing strategy and highlights its biggest titles to boost sign-ups.


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Peacock Looks to Grab Its Share of Large Thanksgiving Day Audience

Streaming & OTT

The service's premium tier will stream Thanksgiving Day Parade, National Dog Shows and Sunday Night Football.

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BET Elevates President Scott Mills to CEO

Programming & Performance

He first joined the cable network in 1997.

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AMC Networks CFO Christina Spade Adds COO Role

Programming & Performance

She’ll take over for Ed Carroll after his departure.

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Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

Measurement

Preparations for the new metric begin in early 2022, but a switch isn’t expected until 2024.

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Prime Video Deploys First Brand Tagline in Campaign Highlighting Vast Ecosystem

Streaming & OTT

Amazon streamer asks consumers to ‘see where it takes you.’

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How NBC Sports Plans on Turning the Premier League Into the Next NFL

Sports Marketing

The company reached a six-year rights extension.

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Disney’s Streaming Bundle Comes to Hulu’s Live TV—Along With a Price Hike

Streaming & OTT

Disney+ and ESPN+ will be added to the subscription tier next month.

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The Kids Are All Grown Up in Paramount+’s First South Park ‘Exclusive Event’

Streaming & OTT

South Park: Post Covid, the first of 14 specials for the streamer, debuts Nov. 25.

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Free Streaming Service Pluto TV Ups the Ante With International Campaign

Streaming & OTT

The awareness-raising drive is set to run across Europe and South America.

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Hulu Sells Ugly Sweaters for Shows Like The Handmaid’s Tale in Ecommerce Push

Streaming & OTT

Shop Hulu features products inspired by its original series.

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How Yellowstone Became a Rare Linear Smash Hit, 4 Seasons In

Programming & Performance

Inside fall TV’s biggest success story, which is morphing into a massive ViacomCBS franchise.

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Netflix Officially Switches Viewing Metrics, Unveils Weekly Top 10 Lists

Streaming & OTT

Data is based on total hours streamed, not number of households tuning in.

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NBCU Sells Out Telemundo’s Major World Cup Sponsorship Spots a Year Ahead

Sports Marketing

The broascaster doubles linear revenue and triples digital revenue compared to 2018 timeframe.