How Freeform Solved the Marketing Riddle of Creating a Shared but Safe Experience The network staged a ‘vertical premiere’ for guests who watched from their hotel room balconies.
How Freeform Solved the Marketing Riddle of Creating a Shared but Safe Experience
The network staged a ‘vertical premiere’ for guests who watched from their hotel room balconies.
Netflix Knows Its Originals Output Has Slowed—but Reinforcements Are on the Way
Production is back up and running in most markets, and the streamer is planning a packed second half.
Hulu Orders a How I Met Your Mother Spinoff Called How I Met Your Father
Hilary Duff stars in the series, which flips genders from the hit CBS sitcom.
To Appeal to Hispanic Consumers, Industry Leaders Advise Avoiding Monolithic Marketing
Brands that truly show they know what it means to be Hispanic in America will make the most impact on consumers.
Roku Rebrands Quibi Content as Roku Originals
The platform's new brand will also house its future original programming.
NBCUniversal Poaches Top Nielsen Exec to Head Up Measurement
Kelly Abcarian leaves during a public ratings standoff between her current and former companies.
Netflix Blames Content Lag for Subscriber Growth Slowdown
The company missed its forecast after months of pandemic subscriber surges.
How Increased Latino Representation Benefits TV News—and Viewers
Telemundo and NBC Nightly News' José Díaz-Balart on anchoring in two languages.
The Baker and the Beauty Is the Latest Linear TV Flop Turned Netflix Hit
The mid-season romantic comedy, canceled after a season, has found a big streaming audience.
Apple TV+ Sets July Premiere of Ted Lasso’s Second Season
Jason Sudeikis' award-winning comedy is one of the streamer’s biggest hits.
YouTube Expands Select Sponsorship Program Ahead of NewFronts
The platform will open up quarterly seasonal advertising opportunities.
Gen Z Most Likely to Pay Extra and Avoid ‘Annoying’ Streaming Ads
Nearly half of the youngest generation would spend more money to ditch ads.
Disney Bolsters Ad Sales Unit, Promoting Adam Monaco and Several Others
The company also taps a leader for its new multicultural solutions division.
Networks Mull Next Steps After Nielsen Declines Demands for a Third-Party Audit
The Video Advertising Bureau has been seeking a retroactive pandemic audience recount after suggesting the measurement firm's numbers were too low.
TV One Touts Key Demo Growth in Virtual Upfront Talks
The cable network, along with its sister channel Cleo TV, is ramping up original programming.
Wendy McMahon, Neeraj Khemlani Named Co-Chiefs of CBS News and CBS TV Studios
Current CBS News president Susan Zirinsky is in talks for a "significant role" at a new CBS News Content Studio.