It’s the first step toward the launch of Spotify’s CTV partner network.
Powered by ChatGPT-4, Rabbit AI comes with a new marketing campaign.
Disney and Charter's carriage deal hints at what's next in TV.
The Latinx-owned company reached high single-digit CPM increases
JIC gives Comscore, iSpot and VideoAmp conditional certification for currency.
Subscribers will have live MLB, NHL, NBA, Men's March Madness and U.S. Soccer on Oct. 5.
The series of four spots comes from Ryan Reynolds' agency Maximum Effort.
Magna's U.S. ad sales forecast shows linear TV continuing to decline.
This year's presenting sponsors include Verizon, State Farm and more.
Nielsen names new CEO Karthik Rao in measurement shakeup.
Linear fall TV ratings are declining, so marketers reveal strategies for a streaming video future.
Paramount Brand Studio created more than 200 custom creative assets for MTV's awards show.
Outside of sports, there were rollbacks across the board as advertisers reframe the marketplace.