Ted Lasso and US Soccer Team Up Ahead of Season 2 and Tokyo Olympics Convergent TV New episodes of Apple TV+ comedy premiere on July 23 as the Games kick off. 
Netflix Premieres an Alien Watch Party at the Olympics
The intergalactic spot, debuting Friday, is the streamer's second global brand campaign.
Why Streaming Services Are Bingeing on Sports Rights Deals
Convergent TV
ESPN+, Paramount+ and Peacock are chasing soccer deals.
HBO Max Adds Nearly 3 Million Subscribers as Streamer Finds Its Footing
AT&T raised its forecast to expect between 70 million and 73 million streaming subscribers by year's end.
NBCUniversal Readies Its First Always-On, Streaming-Heavy Olympics
The company's programming plan offers 'the best of both worlds.'
NBCUniversal Becomes First Major Media Company to Adopt Ad-ID
Convergent TV
The deal builds on the current agreement with streaming service Peacock.
VAB Asks Media Rating Council to Axe Nielsen Accreditation, Escalating Feud
The companies have battled for months over ratings accuracy: 'All is not well.'
Charlamagne Tha God Lands Weekly Late-Night Comedy Central Show
Tha God's Honest Truth, executive produced by Stephen Colbert, debuts Sept. 17
Here’s How Connected TV Platforms Are Streaming the Tokyo Olympics
Companies like Roku, Vizio and Amazon Fire TV are making it easier than ever to watch the Summer Games.
As Domestic Growth Stalls, Netflix Plots Video Game Expansion
The company is focusing on other ways to increase members’ screen time.
HBO Max Lets Snapchatters Sample Original Shows
The first episodes of more than two dozen series, including The Flight Attendant and Gossip Girl, are available for free on the platform.
Discovery Finally Finishes Its Most Successful Upfront Ever
The company more than doubled its upfront sales of Discovery Premiere, which allows advertisers to buy a mix of the 30 most-watched shows from across the Discovery portfolio.
IAB Creates First Fall Marketplace for Digital Video and Connected TV Buyers
The four-day series also includes a podcast upfront and audience connect event.
NBCU’s Biggest Franchises Lend Their Star Power to Summer Olympics Promos
Big-name athletes and characters push audiences to tune in.
Toyota’s Tokyo Olympics US Spend Unchanged Despite Japanese TV Ad Pullout
No NBCUniversal advertiser has canceled its Olympics plans.
CNN Sets CNN+ Streaming Service for Early 2022
Exec calls it ‘the most important launch’ for the cable news network since its 1980 debut.
