Peacock is hoping that Olympics men’s basketball will grow its Premium tier subscribers. Madison Quisenberry/Getty Images

Ted Lasso and US Soccer Team Up Ahead of Season 2 and Tokyo Olympics

Convergent TV

New episodes of Apple TV+ comedy premiere on July 23 as the Games kick off.


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Netflix Premieres an Alien Watch Party at the Olympics

Streaming & OTT

The intergalactic spot, debuting Friday, is the streamer's second global brand campaign.

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Why Streaming Services Are Bingeing on Sports Rights Deals

Convergent TV

ESPN+, Paramount+ and Peacock are chasing soccer deals.

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HBO Max Adds Nearly 3 Million Subscribers as Streamer Finds Its Footing

Streaming & OTT

AT&T raised its forecast to expect between 70 million and 73 million streaming subscribers by year's end.

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NBCUniversal Readies Its First Always-On, Streaming-Heavy Olympics

Sports Marketing

The company's programming plan offers 'the best of both worlds.'

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NBCUniversal Becomes First Major Media Company to Adopt Ad-ID

Convergent TV

The deal builds on the current agreement with streaming service Peacock.

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VAB Asks Media Rating Council to Axe Nielsen Accreditation, Escalating Feud

Measurement

The companies have battled for months over ratings accuracy: 'All is not well.'

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Charlamagne Tha God Lands Weekly Late-Night Comedy Central Show

Programming & Performance

Tha God's Honest Truth, executive produced by Stephen Colbert, debuts Sept. 17

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Here’s How Connected TV Platforms Are Streaming the Tokyo Olympics

Connected TV

Companies like Roku, Vizio and Amazon Fire TV are making it easier than ever to watch the Summer Games.

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As Domestic Growth Stalls, Netflix Plots Video Game Expansion

Streaming & OTT

The company is focusing on other ways to increase members’ screen time.

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HBO Max Lets Snapchatters Sample Original Shows

Streaming & OTT

The first episodes of more than two dozen series, including The Flight Attendant and Gossip Girl, are available for free on the platform.

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Discovery Finally Finishes Its Most Successful Upfront Ever

TV Upfronts

The company more than doubled its upfront sales of Discovery Premiere, which allows advertisers to buy a mix of the 30 most-watched shows from across the Discovery portfolio.

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IAB Creates First Fall Marketplace for Digital Video and Connected TV Buyers

Connected TV

The four-day series also includes a podcast upfront and audience connect event.

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NBCU’s Biggest Franchises Lend Their Star Power to Summer Olympics Promos

Sports Marketing

Big-name athletes and characters push audiences to tune in.

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Toyota’s Tokyo Olympics US Spend Unchanged Despite Japanese TV Ad Pullout

Sports Marketing

No NBCUniversal advertiser has canceled its Olympics plans.

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CNN Sets CNN+ Streaming Service for Early 2022

Streaming & OTT

Exec calls it ‘the most important launch’ for the cable news network since its 1980 debut.