The CW Sets Its Fall Premiere Dates, Debuts First-Ever Saturday Shows Oct. 9 Convergent TV Everything except The Flash and Riverdale will kick off in October.
The CW Sets Its Fall Premiere Dates, Debuts First-Ever Saturday Shows Oct. 9
Everything except The Flash and Riverdale will kick off in October.
Rick and Morty Get Their Own Wendy’s Drink Flavors and Restaurant Pop-Up For Season 5
The second year of the agreement kicks off with the series’ fifth season.
Fox Entertainment Joins NFT Market With Blockchain Creative Labs Unit
Company and Bento Box Entertainment will help creators and ad partners navigate the space.
Disney Finishes Upfront Negotiations, Landing Double-Digit CPM Increases
It was the strongest upfront haul in company history.
NBCUniversal Wraps ‘Strongest’ Upfront in Company History
Volume was on par with last year, but pricing was ‘far beyond what we thought we’d see,' said CEO Jeff Shell.
US Ad Sales Growth Projected to Be Strongest in 40 Years Amid Covid Recovery
Magna expects global advertising spend to hit an all-time high of $657 billion.
The CW Is First Broadcaster to Wrap Upfront Talks, With Hefty CPM Increases
Saturday night expansion added linear and digital inventory to this year’s negotiations.
TV Networks See Opportunity in Nielsen’s Pandemic Botched Audience Count
While still demanding answers on the measurement company's miscalculation.
Netflix’s Global Content Ambitions Look a Lot Like Lupin
The streamer is focused on finding shows that perform locally and travel well.
What Marketers Need to Know About the Transformation of TV Measurement
The VAB's Sean Cunningham on an audience-first mindset.
The Challenges of Audience Measurement, From Comscore’s Point of View
Small panels don't work anymore.
Marketers Want Precision Targeting With CTV, and They’re Getting It
Data is the key.
NBCU and Target Partner to Elevate BIPOC Filmmakers With Scene in Color Series
Three filmmakers will showcase their short films and receive script deals with the network.
Schitt’s Creek Partnered With a Yarn Brand So You Can Make Your Own David Rose Sweaters
Industrious fans of Schitt’s Creek have been cobbling together their own versions of the characters’ memorable outfits since the beloved series debuted in 2015. Soon they’ll have help in the [...]
Adult Swim Didn’t Start Its TikTok Trend, but the Network Is Running With It
Nighttime cable brand is looking to amplify creators—but 'you can't force things,' says its president.
Netflix Pushes Into Ecommerce With Online Shop Selling Show-Specific Collections
The streamer is building out limited-edition product lines around its hit series.