Spotify and Roku Offering In-App TV Video Ads Is Music to a Marketer’s Ears
It’s the first step toward the launch of Spotify’s CTV partner network.
Tubi Takes Viewers Down the Rabbit Hole With AI-Powered Recommendations
Powered by ChatGPT-4, Rabbit AI comes with a new marketing campaign.
Writers Strike Ends as Sides Reach Tentative Deal
The writers strike has a possible end in sight with a new deal between the WGA and the AMPTP.
NBC Sports Names Rick Cordella President
The executive will lead NBC Sports' collection of brands and platforms.
Amazon Adds Ads to Prime Video
Amazon adds ads to Prime Video, with an ad-free tier costing $2.99 per month.
The Real Impact of the Disney and Charter Deal: A ‘Canary in a Coal Mine’
Disney and Charter's carriage deal hints at what's next in TV.
Fuse Media Closes Upfront With Double-Digit Growth in Volume
The Latinx-owned company reached high single-digit CPM increases
JIC Gives Conditional Certifications as March to New Currencies Continues
JIC gives Comscore, iSpot and VideoAmp conditional certification for currency.
Live Sports Coming to Max Under Bleacher Report Banner
Subscribers will have live MLB, NHL, NBA, Men's March Madness and U.S. Soccer on Oct. 5.
WNBA Players Cheer On C-Suite Women in Deloitte’s Ad
The series of four spots comes from Ryan Reynolds' agency Maximum Effort.
The Digital Ad Sales Recovery Isn’t Saving Traditional Media
Magna's U.S. ad sales forecast shows linear TV continuing to decline.
How Amazon Is Making Ad Tech the MVP of Thursday Night Football
This year's presenting sponsors include Verizon, State Farm and more.
Nielsen Names New CEO in Latest Measurement Shakeup
Nielsen names new CEO Karthik Rao in measurement shakeup.
Strikes. Streaming. Social. Is the Fall TV Season Relevant Anymore?
Linear fall TV ratings are declining, so marketers reveal strategies for a streaming video future.
Why the VMAs’ Biggest Winners Are Toyota, Burger King and Other Partners
Paramount Brand Studio created more than 200 custom creative assets for MTV's awards show.
Here’s What Buyers Really Thought About the 2023 Upfront
Outside of sports, there were rollbacks across the board as advertisers reframe the marketplace.
