Here Are the Top 10 YouTube Ads of the Year
Streamers have a strong presence in the annual Cannes Ads Leaderboard.
In U.S. Open Campaign Starring Jason Bateman and Will Arnett, Nothing Is Par for the Course
Exclusive: It's the third of the network's championship promos, also starring Will Arnett.
Cruel Summer’s Y2K-Focused Marketing Campaign Is Anything But a ‘Fatal Error’
The Season 2 ads lean into nostalgia, mystery and '90s pop culture.
How WBD Leveraged the NBA to Drive Record Revenue in First Stanley Cup Finals
The company's sports portfolio played a strong role in the upfront.
Fox Wins TV Season in 18-49 Demo, CBS Continues As No. 1 in Total Viewers
Top series include NCIS, FBI and Blue Bloods.
Netflix’s Peter Naylor on How the Streamer Shifted to a Virtual Upfront Event
Plus, the 'happy ripple effect' of having its ad-tier news boost the company’s stock.
Paramount+ With Showtime Arrives June 27
The combined offering will cost $11.99 per month in the U.S.
WBD Launches Comprehensive Social Campaign Ahead of Max Debut
There will be a Twitter push, influencer partnerships, AR filters, TikTok ads and more.
YouTube’s Sean Downey on NFL Sunday Ticket, Its New Upfront Venue and Early Talks
The company had one of the only presentations that wasn't affected by the writers strike.
WBD’s Jon Steinlauf on Holding an Upfront Without Talent—or David Zaslav—Onstage
The ad sales chief also talks Max strategy and why he’s much more confident about this year’s talks.
Champions of Change: Growing Women’s Sports Coverage With Togethxr’s Jessica Robertson
Hear how the platform's co-founder Jessica Robertson is growing media investment.
The Most Memorable Moments of 2023’s Upfront Week
From the Writers Guild of America strike to a beary foul-mouthed Ted.
Exclusive: WNBA Stars Don’t Need to Search for Style in New Google Campaign
The 30-second spot is part of a larger campaign highlighting 'new ways to search.'
Rita Ferro on Pulling Off Disney’s Upfront Event Without Jimmy Kimmel
The ad sales chief has already set the date and venue for next year’s presentation.
Donna Speciale on Fútbol, Football and Avoiding Strike-Related Upfront Upheaval
The ad sales chief talks the importance of Hispanic media and scoring a goal in Mexico City.
Screenvision to Pitch Advertisers on Granular Data and Success With Streamers
The company is hoping its data strategy and popularity with Netflix, Peacock and Paramount+ will yield more ad sales this year.
