Norman Reedus appears in the first episode of Daryl Dixon.Emmanuel Guimier/AMC
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Spotify and Roku Offering In-App TV Video Ads Is Music to a Marketer’s Ears

Streaming & OTT

It’s the first step toward the launch of Spotify’s CTV partner network.


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Tubi Takes Viewers Down the Rabbit Hole With AI-Powered Recommendations

Streaming & OTT

Powered by ChatGPT-4, Rabbit AI comes with a new marketing campaign.

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Writers Strike Ends as Sides Reach Tentative Deal

TV Upfronts

The writers strike has a possible end in sight with a new deal between the WGA and the AMPTP.

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NBC Sports Names Rick Cordella President

Sports Marketing News

The executive will lead NBC Sports' collection of brands and platforms.

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Amazon Adds Ads to Prime Video

Streaming & OTT

Amazon adds ads to Prime Video, with an ad-free tier costing $2.99 per month.

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The Real Impact of the Disney and Charter Deal: A ‘Canary in a Coal Mine’

Programming & Performance

Disney and Charter's carriage deal hints at what's next in TV.

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Fuse Media Closes Upfront With Double-Digit Growth in Volume

TV Upfronts

The Latinx-owned company reached high single-digit CPM increases

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JIC Gives Conditional Certifications as March to New Currencies Continues

Measurement

JIC gives Comscore, iSpot and VideoAmp conditional certification for currency.

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Live Sports Coming to Max Under Bleacher Report Banner

Streaming & OTT

Subscribers will have live MLB, NHL, NBA, Men's March Madness and U.S. Soccer on Oct. 5.

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WNBA Players Cheer On C-Suite Women in Deloitte’s Ad

Sports Marketing News

The series of four spots comes from Ryan Reynolds' agency Maximum Effort.

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The Digital Ad Sales Recovery Isn’t Saving Traditional Media

Programming & Performance

Magna's U.S. ad sales forecast shows linear TV continuing to decline.

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How Amazon Is Making Ad Tech the MVP of Thursday Night Football

Sports Marketing News

This year's presenting sponsors include Verizon, State Farm and more.

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Nielsen Names New CEO in Latest Measurement Shakeup

Measurement

Nielsen names new CEO Karthik Rao in measurement shakeup.

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Strikes. Streaming. Social. Is the Fall TV Season Relevant Anymore?

Video Marketing

Linear fall TV ratings are declining, so marketers reveal strategies for a streaming video future.

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Why the VMAs’ Biggest Winners Are Toyota, Burger King and Other Partners

Programming & Performance

Paramount Brand Studio created more than 200 custom creative assets for MTV's awards show.

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Here’s What Buyers Really Thought About the 2023 Upfront

TV Upfronts

Outside of sports, there were rollbacks across the board as advertisers reframe the marketplace.