Discovery+ Debuts New Brand Campaign as It Looks to Disprove the Doubters Ahead of turning 1, streamer tweaks marketing strategy and highlights its biggest titles to boost sign-ups. 
Peacock Looks to Grab Its Share of Large Thanksgiving Day Audience
The service's premium tier will stream Thanksgiving Day Parade, National Dog Shows and Sunday Night Football.
Hulu Lowers Annual Black Friday Deal to 99 Cents a Month For New Subscribers
Customers can sign up for 99¢ per month.
BET Elevates President Scott Mills to CEO
He first joined the cable network in 1997.
AMC Networks CFO Christina Spade Adds COO Role
She’ll take over for Ed Carroll after his departure.
Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul
Preparations for the new metric begin in early 2022, but a switch isn’t expected until 2024.
Prime Video Deploys First Brand Tagline in Campaign Highlighting Vast Ecosystem
Amazon streamer asks consumers to ‘see where it takes you.’
How NBC Sports Plans on Turning the Premier League Into the Next NFL
The company reached a six-year rights extension.
Disney’s Streaming Bundle Comes to Hulu’s Live TV—Along With a Price Hike
Disney+ and ESPN+ will be added to the subscription tier next month.
NBCUniversal Snags Six-Year Premier League Rights Renewal, Fending Off Rivals
The company had the U.S. broadcast rights since 2012.
The Kids Are All Grown Up in Paramount+’s First South Park ‘Exclusive Event’
South Park: Post Covid, the first of 14 specials for the streamer, debuts Nov. 25.
Free Streaming Service Pluto TV Ups the Ante With International Campaign
The awareness-raising drive is set to run across Europe and South America.
Hulu Sells Ugly Sweaters for Shows Like The Handmaid’s Tale in Ecommerce Push
Shop Hulu features products inspired by its original series.
How Yellowstone Became a Rare Linear Smash Hit, 4 Seasons In
Inside fall TV’s biggest success story, which is morphing into a massive ViacomCBS franchise.
Netflix Officially Switches Viewing Metrics, Unveils Weekly Top 10 Lists
Data is based on total hours streamed, not number of households tuning in.
NBCU Sells Out Telemundo’s Major World Cup Sponsorship Spots a Year Ahead
The broascaster doubles linear revenue and triples digital revenue compared to 2018 timeframe.
