Alphonso Rebrands as LG Ads, Creates Connected TV Media and Measurement Platform Company looks to show marketers they’re buying ‘the likes of Roku or Samsung.’
Alphonso Rebrands as LG Ads, Creates Connected TV Media and Measurement Platform
Company looks to show marketers they’re buying ‘the likes of Roku or Samsung.’
Netflix Leads the Pack at First-Ever Virtual Golden Globes, With 10 Wins
But the broadcast was marred by technical issues during the bicoastal ceremony.
How Covid-19 Changed Season 4 of The Handmaid’s Tale
Hulu's acclaimed drama returns April 28, with fewer characters onscreen.
AT&T Spins Off Pay TV Business As It Doubles Down on Streaming
Private equity firm TPG will take a 30% stake in the new venture.
Everything Old Is New Again, and 6 Other Takeaways from ViacomCBS’ Paramount+ Event
Debuting next week, the streamer will be packed with reboots and revivals.
Marvel Chief Kevin Feige on Making Disney+ Shows for Both Longtime and New Fans
And how the new series tie into the Marvel Cinematic Universe.
Here’s How All the Smart TV and Connected TV Platforms Measure Up
Roku, Amazon Fire, Samsung and others battle for eyeballs as streaming accelerates.
AMC Networks, Omnicom Complete First National Linear Addressable Campaigns
Media company will make the offering a key component of this year’s upfront.
NBCUniversal Moves to Fully Impressions-Based Local Ad Buys
The shift "puts local TV on a level playing field with digital."
New Streamer Discovery+ Touts Early Success, but Subscriber Count Is Unclear
The company has more than 11 million total streaming subscribers, but didn't break out numbers for the new platform.
Nickelodeon Sets Family-Friendly Upfront Event, Its First Since 2018
Virtual presentation for marketers and their kids will be held March 18.
Cable Networks Remain Profitable Despite Cord-Cutting—but Upheaval Is Coming
‘It’s going to be really bad for independent networks,’ says MoffettNathanson senior analyst Michael Nathanson.
Apple TV+ Grows Slate as Service Looks for Its Next Breakout Hit
Buzzy new shows join returning series, while others remain delayed by Covid-19.
Roku Has Record Year as Covid-19 Accelerates Cord-Cutting
Top buyers commit to "significantly larger" upfront investment on the platform this year.
YouTube Originals Chief Doesn’t Regret Letting Cobra Kai Leave for Netflix
Susanne Daniels is doubling down on unscripted and documentaries in 2021 slate.
Peacock Leans Into Comedy, Reality in Expanded Originals Slate Following Covid Delays
Punky Brewster revival and a new Tina Fey-produced musical comedy will debut on streamer this year.