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Pinterest Outlines What UK Users Want From Brands on the Platform

The Pinterest platform, which currently has 16.7 million active users in the UK, wants brands to understand how to use it better.

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By Paying Users to Sell on Instagram, Spring Wants to Uplift the ‘Creator Middle Class’

Social Commerce

As commerce and content continue to emerge, the brand and platform are navigating authenticity.

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Reddit, Burger King Win Cannes Social and Influencer Grand Prix

Cannes Lions

"Stevenage Challenge" and "Superb Owl" take top honors.

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How Billie’s Reimagined Pride Fairy Tales Support LGBTQ+ Youth

The DTC razor brand tapped creatives to illustrate classic stories in an inclusive, body-positive way.

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Linktree and Spring Team Up to Give Creators More Social Commerce Tools

The integration will allow social influencers to create storefronts that link from their profile.

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Walmart Acquires Fitting Room Tech Zeekit

The retailer plans to expand the technology from try-ons to virtual closets.

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How Europe’s ‘Mr. TikTok’ Sees the App Growing in Importance, for Users and Advertisers

The rise of TikTok continues globally and specifically in Europe, where the social media app now reaches more than 100 million monthly users. That audience is growing beyond Gen Z, [...]

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Chipotle Is a Media Company That Also Makes Tacos and Burritos

Chipotle uses its social platforms to interact with superfans and give them the opportunity to impact the menu.

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A Cremation Service Explores the Beauty of Memories in Its Inaugural Animated Campaign

Portland cremation company Solace taps into the power of recollection during mourning.

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Amazon Care Sets Its Sights on More Patients

The service is expanding beyond Washington.

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Adweek Podcast: The Rapid Intersection of Media and Commerce

What are publishers and retailers doing to prepare themselves for a constantly converging future?

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Boll & Branch Names Jonathan Bottomley CMO

In addition to maintaining an image that attempts to balance the aspirational with the ethical, Bottomley is charged with "accelerating consumer-led growth, increasing reach and developing the brand story, so [...]

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Digital Marketplace Mercari to Air Its First Super Bowl Spot

The ad continues reseller platform's "Hello, Goodbye" campaign.

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Vineet Mehra Is Leaving Walgreens Boots Alliance

Mehra's most high profile work at Walgreens Boots Alliance is likely the retailer's digital revamp of its loyalty program.

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Former Zappos CEO, Tony Hsieh, Dies at Age 46

For all of the deserved plaudits for building a paradigm-changing ecommerce giant in Zappos, Tony Hsieh had a profound presence in his adopted hometown, Las Vegas. The former CEO, who [...]