TikTok Just Launched Spark Ads. What Does It Mean for Marketers?
The platform is expanding its marketing capabilities with Spark Ads.
For Zappos, the Future of Ecommerce Revolves Around Curated Content
The retailer is among the latest to join the mounting trend of authentically introducing new products to their followers via curated content.
British Competitions Watchdog Probes Amazon and Google Over Fake Review Prevention Practices
The CMA will review the response of both platforms, which could include legal action.
Pinterest Outlines What UK Users Want From Brands on the Platform
The Pinterest platform, which currently has 16.7 million active users in the UK, wants brands to understand how to use it better.
By Paying Users to Sell on Instagram, Spring Wants to Uplift the ‘Creator Middle Class’
As commerce and content continue to emerge, the brand and platform are navigating authenticity.
Reddit, Burger King Win Cannes Social and Influencer Grand Prix
"Stevenage Challenge" and "Superb Owl" take top honors.
How Billie’s Reimagined Pride Fairy Tales Support LGBTQ+ Youth
The DTC razor brand tapped creatives to illustrate classic stories in an inclusive, body-positive way.
Linktree and Spring Team Up to Give Creators More Social Commerce Tools
The integration will allow social influencers to create storefronts that link from their profile.
Walmart Acquires Fitting Room Tech Zeekit
The retailer plans to expand the technology from try-ons to virtual closets.
How Europe’s ‘Mr. TikTok’ Sees the App Growing in Importance, for Users and Advertisers
The rise of TikTok continues globally and specifically in Europe, where the social media app now reaches more than 100 million monthly users. That audience is growing beyond Gen Z, [...]
Chipotle Is a Media Company That Also Makes Tacos and Burritos
Chipotle uses its social platforms to interact with superfans and give them the opportunity to impact the menu.
A Cremation Service Explores the Beauty of Memories in Its Inaugural Animated Campaign
Portland cremation company Solace taps into the power of recollection during mourning.
Amazon Care Sets Its Sights on More Patients
The service is expanding beyond Washington.
Adweek Podcast: The Rapid Intersection of Media and Commerce
What are publishers and retailers doing to prepare themselves for a constantly converging future?
Boll & Branch Names Jonathan Bottomley CMO
In addition to maintaining an image that attempts to balance the aspirational with the ethical, Bottomley is charged with "accelerating consumer-led growth, increasing reach and developing the brand story, so [...]