Alt Image Text

How Europe’s ‘Mr. TikTok’ Sees the App Growing in Importance, for Users and Advertisers

The rise of TikTok continues globally and specifically in Europe, where the social media app now reaches more than 100 million monthly users. That audience is growing beyond Gen Z, [...]

Alt Image Text

Chipotle Is a Media Company That Also Makes Tacos and Burritos

Chipotle uses its social platforms to interact with superfans and give them the opportunity to impact the menu.

Alt Image Text

A Cremation Service Explores the Beauty of Memories in Its Inaugural Animated Campaign

Portland cremation company Solace taps into the power of recollection during mourning.

Alt Image Text

Amazon Care Sets Its Sights on More Patients

The service is expanding beyond Washington.

Alt Image Text

Adweek Podcast: The Rapid Intersection of Media and Commerce

What are publishers and retailers doing to prepare themselves for a constantly converging future?

Alt Image Text

Boll & Branch Names Jonathan Bottomley CMO

In addition to maintaining an image that attempts to balance the aspirational with the ethical, Bottomley is charged with "accelerating consumer-led growth, increasing reach and developing the brand story, so [...]

Alt Image Text

Digital Marketplace Mercari to Air Its First Super Bowl Spot

The ad continues reseller platform's "Hello, Goodbye" campaign.

Alt Image Text

Vineet Mehra Is Leaving Walgreens Boots Alliance

Mehra's most high profile work at Walgreens Boots Alliance is likely the retailer's digital revamp of its loyalty program.

Alt Image Text

Former Zappos CEO, Tony Hsieh, Dies at Age 46

For all of the deserved plaudits for building a paradigm-changing ecommerce giant in Zappos, Tony Hsieh had a profound presence in his adopted hometown, Las Vegas. The former CEO, who [...]

Alt Image Text

A Record-Setting Cyber Week Continues With a $9 Billion Black Friday

It's the second-largest online shopping day in U.S. history.

Alt Image Text

WPP Merges Geometry Into VMLY&R

While the pandemic has accelerated the demand for brand commerce-based solutions and new consumer experiences, that was not the main reason for merging Geometry into VMLY&R.

Alt Image Text

Away’s CMO Selena Kalvaria Says Travel Has Shifted From Airplane Overhead to Back of the Car

The luggage brand also admits talking about trips is just plain weird right now.

Alt Image Text

How Brand Purpose Helped Vans Respond to the Pandemic

While many brands initially struggled to figure out how to respond to the pandemic, skateboarding shoe and apparel brand Vans did not. According to Vans’ April Vitkus, that’s because the [...]

Alt Image Text

Shipt’s CMO on Maintaining Ecommerce Momentum After the Pandemic

Sales fulfilled by the delivery service during parent company Target’s second quarter spiked 350%.

Alt Image Text

What StockX Has Learned About Shifting Consumers Habits During the Pandemic

The online marketplace's CMO shared insights on its pandemic-era marketing strategy.