Alt Image Text

How Oats Overnight Puts Subscribers ‘in the Driver’s Seat’

A VIP Facebook group is just one of the ways the oatmeal brand makes consumers part of the process.

Alt Image Text

Sales Associates Are Evolving to Become the New Rising Stars of Retail

The role is moving out from behind the cash registers to digital brand ambassadors.

Alt Image Text

Instagram Kicks Off 10+ Days of Live Shopping

The series will feature stars like Selena Gomez and Kacey Musgraves.

Alt Image Text

Understanding Why TikTok Appeals to Young People Is Key to Brands Reaching Them

The video sharing app is a prime target for performance marketers looking to rise above the digital clutter.

Alt Image Text

TikTok’s New Creator Marketplace API Is Its Latest Appeal to Advertisers

TikTok is strengthening its ties with influencer marketing agencies.

Alt Image Text

TikTok Users Can Now Shop Inside the App

Shopify is fueling social commerce with an integrated shopping experience.

Alt Image Text

Is Social Media the New Storefront?

How the ecommerce landscape changed drastically in 2021.

Alt Image Text

TikTok Just Launched Spark Ads. What Does It Mean for Marketers?

The platform is expanding its marketing capabilities with Spark Ads.

Alt Image Text

For Zappos, the Future of Ecommerce Revolves Around Curated Content

The retailer is among the latest to join the mounting trend of authentically introducing new products to their followers via curated content.

Alt Image Text

British Competitions Watchdog Probes Amazon and Google Over Fake Review Prevention Practices

The CMA will review the response of both platforms, which could include legal action.

Alt Image Text

Pinterest Outlines What UK Users Want From Brands on the Platform

The Pinterest platform, which currently has 16.7 million active users in the UK, wants brands to understand how to use it better.

Alt Image Text

By Paying Users to Sell on Instagram, Spring Wants to Uplift the ‘Creator Middle Class’

As commerce and content continue to emerge, the brand and platform are navigating authenticity.

Alt Image Text

Reddit, Burger King Win Cannes Social and Influencer Grand Prix

"Stevenage Challenge" and "Superb Owl" take top honors.

Alt Image Text

How Billie’s Reimagined Pride Fairy Tales Support LGBTQ+ Youth

The DTC razor brand tapped creatives to illustrate classic stories in an inclusive, body-positive way.

Alt Image Text

Linktree and Spring Team Up to Give Creators More Social Commerce Tools

The integration will allow social influencers to create storefronts that link from their profile.