5 Performance Marketing Trends to Watch in 2022
[Consumers] also looking for a seamless experience enabled by QR codes, which cut down on the number of clicks it takes to look at.
As Privacy Diminishes Ad Attribution, Dentsu and Snap Beef Up Performance Measurement Alliance
The breadth of the agency’s scale, combined with the app platform’s own analytics represents one defense against the cookieless future.
‘Rolling Back the Years’: That Lot’s Back-to-Basics Approach to Social
A back-to-basics approach to social.
China Leads on Social Commerce. Can Western Brands Catch Up?
Deft's Ian Crocombe looks East to help brands up their social game.
Taboo Categories, Like Pooping, Inspire Tushy Founder to Innovate
Discover how Miki Agrawal disrupts lines that sorely needed elevating
Despite Ad Ban, BrewDog Relaunches Golden Can Campaign to Drive Online Sales
The original social media messages were banned for being misleading.
How Oats Overnight Puts Subscribers ‘in the Driver’s Seat’
A VIP Facebook group is just one of the ways the oatmeal brand makes consumers part of the process.
Sales Associates Are Evolving to Become the New Rising Stars of Retail
The role is moving out from behind the cash registers to digital brand ambassadors.
Instagram Kicks Off 10+ Days of Live Shopping
The series will feature stars like Selena Gomez and Kacey Musgraves.
Understanding Why TikTok Appeals to Young People Is Key to Brands Reaching Them
The video sharing app is a prime target for performance marketers looking to rise above the digital clutter.
TikTok’s New Creator Marketplace API Is Its Latest Appeal to Advertisers
TikTok is strengthening its ties with influencer marketing agencies.
TikTok Users Can Now Shop Inside the App
Shopify is fueling social commerce with an integrated shopping experience.
Is Social Media the New Storefront?
How the ecommerce landscape changed drastically in 2021.
TikTok Just Launched Spark Ads. What Does It Mean for Marketers?
The platform is expanding its marketing capabilities with Spark Ads.
For Zappos, the Future of Ecommerce Revolves Around Curated Content
The retailer is among the latest to join the mounting trend of authentically introducing new products to their followers via curated content.