Livestream shopping is poised to grow through TikTok Shop and its connection with creators.
The newly public metric is emblematic of the growing importance of shares in social strategy.
The period has been marked by lower CPMs and brands unsure of how much to spend.
Exclusive: The company has struggled for years with overdue payments.
Retail study by LTK shows 57% of people look to creators to make purchase decisions.
BK Beauty finds success that other brands are struggling to replicate.
Mark Kirkham, the beverage division's marketing boss, discusses how celebrity partnerships are evolving.
At Social Media Week Europe, the ecommerce company talked about how creators can become its newest clients.
Growth will return to pre-pandemic levels, says the Madison and Wall founder.
Shoppers can find co-branded products with augmented reality try-on through a TikTok shop.
Meeting this new generation of consumers at the point of inspiration.
Driving sales is about more than discounts, and more insights from Commerceweek 2023.
Is too much of our industry still failing to take it seriously as a product discovery hub?
While marketers have historically viewed bottom-of-funnel relationships as the key to revenue, this is changing with the potential for consumers to discover and purchase from a brand in one swipe [...]
The upstart skincare brand used social media to level the playing field.