Look Ahead With Elevate: Future of Shopping
The Adweek event explored the latest trends at the start of gift-buying season.
i-D Doubles Revenue After Expanding Commerce and Social Content
The publisher has grown its followings 150% on Reels and 50% on TikTok.
Holiday Shoppers Want Reassurance and Social Commerce
Insights into consumer sentiment with Deloitte.
Unilever Is Gearing Up for a Serious Retail Media Boom
CDCO Connie Braams has united digital, commerce and media teams.
This Holiday Season, Nurture Consumer Relationships Instead of Making Ads
Instead of making ads, nurture consumer relationships.
Infographic: How Much Do People Really Trust Influencers?
For a start, 60% of consumers have bought a product or service recommended by one.
Why Marketers Still Aren’t Sold on Social Shopping
A lot of platforms have aborted their social commerce efforts.
Are You Using Social Media to Inspire Younger Buyers?
Social networks are the new search engines. How performance marketers can leverage this trend.
This Study Shows Gen Z Doesn’t Live Up to Its Reputation on Valuing Brand Purpose and Sustainability
VMLY&R Commerce uncovers a paradox between what Gen Z says and how they buy.
Twitter, Publicis Media: Brand Conversations on Social Are ‘the New Review’
The companies teamed up on survey #LetsTalkShop.
Marketing Morsels: Fake Thor Slings Old Spice, Dr. Umstick’s Ink and More
A sampling of the week's brand stunts.
Marketing Morsels: Seinfeld vs Snyder’s, Dashmart’s Unrigged Claw Game and More
A sampling of this week's brand stunts.
With Chinese Ecommerce Ahead of the US, Digital Marketing Gets Trickier
With the Chinese market far ahead of the U.S., the formula for success is complex.
To Capture Gen Z’s Attention, Think Big but Start Small
Your marketing strategy should have same the spirit of experimentation as this generation.
Customers Want Personal Advisors, Not Advertisers
Social media now transcends marketing: It’s the new search bar, the new storefront and the new help desk altogether.