Alt Image Text

5 Performance Marketing Trends to Watch in 2022

[Consumers] also looking for a seamless experience enabled by QR codes, which cut down on the number of clicks it takes to look at.

Alt Image Text

As Privacy Diminishes Ad Attribution, Dentsu and Snap Beef Up Performance Measurement Alliance

The breadth of the agency’s scale, combined with the app platform’s own analytics represents one defense against the cookieless future.

Alt Image Text

‘Rolling Back the Years’: That Lot’s Back-to-Basics Approach to Social

A back-to-basics approach to social.

Alt Image Text

China Leads on Social Commerce. Can Western Brands Catch Up?

Deft's Ian Crocombe looks East to help brands up their social game.

Alt Image Text

Taboo Categories, Like Pooping, Inspire Tushy Founder to Innovate

Discover how Miki Agrawal disrupts lines that sorely needed elevating

Alt Image Text

Despite Ad Ban, BrewDog Relaunches Golden Can Campaign to Drive Online Sales

The original social media messages were banned for being misleading.

Alt Image Text

How Oats Overnight Puts Subscribers ‘in the Driver’s Seat’

A VIP Facebook group is just one of the ways the oatmeal brand makes consumers part of the process.

Alt Image Text

Sales Associates Are Evolving to Become the New Rising Stars of Retail

The role is moving out from behind the cash registers to digital brand ambassadors.

Alt Image Text

Instagram Kicks Off 10+ Days of Live Shopping

The series will feature stars like Selena Gomez and Kacey Musgraves.

Alt Image Text

Understanding Why TikTok Appeals to Young People Is Key to Brands Reaching Them

The video sharing app is a prime target for performance marketers looking to rise above the digital clutter.

Alt Image Text

TikTok’s New Creator Marketplace API Is Its Latest Appeal to Advertisers

TikTok is strengthening its ties with influencer marketing agencies.

Alt Image Text

TikTok Users Can Now Shop Inside the App

Shopify is fueling social commerce with an integrated shopping experience.

Alt Image Text

Is Social Media the New Storefront?

How the ecommerce landscape changed drastically in 2021.

Alt Image Text

TikTok Just Launched Spark Ads. What Does It Mean for Marketers?

The platform is expanding its marketing capabilities with Spark Ads.

Alt Image Text

For Zappos, the Future of Ecommerce Revolves Around Curated Content

The retailer is among the latest to join the mounting trend of authentically introducing new products to their followers via curated content.