How Billie’s Reimagined Pride Fairy Tales Support LGBTQ+ Youth
The DTC razor brand tapped creatives to illustrate classic stories in an inclusive, body-positive way.
Linktree and Spring Team Up to Give Creators More Social Commerce Tools
The integration will allow social influencers to create storefronts that link from their profile.
Walmart Acquires Fitting Room Tech Zeekit
The retailer plans to expand the technology from try-ons to virtual closets.
How Europe’s ‘Mr. TikTok’ Sees the App Growing in Importance, for Users and Advertisers
The rise of TikTok continues globally and specifically in Europe, where the social media app now reaches more than 100 million monthly users. That audience is growing beyond Gen Z, [...]
Chipotle Is a Media Company That Also Makes Tacos and Burritos
Chipotle uses its social platforms to interact with superfans and give them the opportunity to impact the menu.
A Cremation Service Explores the Beauty of Memories in Its Inaugural Animated Campaign
Portland cremation company Solace taps into the power of recollection during mourning.
Amazon Care Sets Its Sights on More Patients
The service is expanding beyond Washington.
Adweek Podcast: The Rapid Intersection of Media and Commerce
What are publishers and retailers doing to prepare themselves for a constantly converging future?
Boll & Branch Names Jonathan Bottomley CMO
In addition to maintaining an image that attempts to balance the aspirational with the ethical, Bottomley is charged with "accelerating consumer-led growth, increasing reach and developing the brand story, so [...]
Digital Marketplace Mercari to Air Its First Super Bowl Spot
The ad continues reseller platform's "Hello, Goodbye" campaign.
Former Zappos CEO, Tony Hsieh, Dies at Age 46
For all of the deserved plaudits for building a paradigm-changing ecommerce giant in Zappos, Tony Hsieh had a profound presence in his adopted hometown, Las Vegas. The former CEO, who [...]
A Record-Setting Cyber Week Continues With a $9 Billion Black Friday
It's the second-largest online shopping day in U.S. history.
WPP Merges Geometry Into VMLY&R
While the pandemic has accelerated the demand for brand commerce-based solutions and new consumer experiences, that was not the main reason for merging Geometry into VMLY&R.
Away’s CMO Selena Kalvaria Says Travel Has Shifted From Airplane Overhead to Back of the Car
The luggage brand also admits talking about trips is just plain weird right now.