The Adweek event explored the latest trends at the start of gift-buying season.
The publisher has grown its followings 150% on Reels and 50% on TikTok.
Insights into consumer sentiment with Deloitte.
CDCO Connie Braams has united digital, commerce and media teams.
Instead of making ads, nurture consumer relationships.
For a start, 60% of consumers have bought a product or service recommended by one.
A lot of platforms have aborted their social commerce efforts.
Social networks are the new search engines. How performance marketers can leverage this trend.
VMLY&R Commerce uncovers a paradox between what Gen Z says and how they buy.
The companies teamed up on survey #LetsTalkShop.
A sampling of the week's brand stunts.
A sampling of this week's brand stunts.
With the Chinese market far ahead of the U.S., the formula for success is complex.
Your marketing strategy should have same the spirit of experimentation as this generation.
Social media now transcends marketing: It’s the new search bar, the new storefront and the new help desk altogether.