How Oats Overnight Puts Subscribers ‘in the Driver’s Seat’
A VIP Facebook group is just one of the ways the oatmeal brand makes consumers part of the process.
Sales Associates Are Evolving to Become the New Rising Stars of Retail
The role is moving out from behind the cash registers to digital brand ambassadors.
Instagram Kicks Off 10+ Days of Live Shopping
The series will feature stars like Selena Gomez and Kacey Musgraves.
Understanding Why TikTok Appeals to Young People Is Key to Brands Reaching Them
The video sharing app is a prime target for performance marketers looking to rise above the digital clutter.
TikTok’s New Creator Marketplace API Is Its Latest Appeal to Advertisers
TikTok is strengthening its ties with influencer marketing agencies.
TikTok Users Can Now Shop Inside the App
Shopify is fueling social commerce with an integrated shopping experience.
Is Social Media the New Storefront?
How the ecommerce landscape changed drastically in 2021.
TikTok Just Launched Spark Ads. What Does It Mean for Marketers?
The platform is expanding its marketing capabilities with Spark Ads.
For Zappos, the Future of Ecommerce Revolves Around Curated Content
The retailer is among the latest to join the mounting trend of authentically introducing new products to their followers via curated content.
British Competitions Watchdog Probes Amazon and Google Over Fake Review Prevention Practices
The CMA will review the response of both platforms, which could include legal action.
Pinterest Outlines What UK Users Want From Brands on the Platform
The Pinterest platform, which currently has 16.7 million active users in the UK, wants brands to understand how to use it better.
By Paying Users to Sell on Instagram, Spring Wants to Uplift the ‘Creator Middle Class’
As commerce and content continue to emerge, the brand and platform are navigating authenticity.
Reddit, Burger King Win Cannes Social and Influencer Grand Prix
"Stevenage Challenge" and "Superb Owl" take top honors.
How Billie’s Reimagined Pride Fairy Tales Support LGBTQ+ Youth
The DTC razor brand tapped creatives to illustrate classic stories in an inclusive, body-positive way.
Linktree and Spring Team Up to Give Creators More Social Commerce Tools
The integration will allow social influencers to create storefronts that link from their profile.