How Europe’s ‘Mr. TikTok’ Sees the App Growing in Importance, for Users and Advertisers
The rise of TikTok continues globally and specifically in Europe, where the social media app now reaches more than 100 million monthly users. That audience is growing beyond Gen Z, [...]
Chipotle Is a Media Company That Also Makes Tacos and Burritos
Chipotle uses its social platforms to interact with superfans and give them the opportunity to impact the menu.
A Cremation Service Explores the Beauty of Memories in Its Inaugural Animated Campaign
Portland cremation company Solace taps into the power of recollection during mourning.
Amazon Care Sets Its Sights on More Patients
The service is expanding beyond Washington.
Adweek Podcast: The Rapid Intersection of Media and Commerce
What are publishers and retailers doing to prepare themselves for a constantly converging future?
Boll & Branch Names Jonathan Bottomley CMO
In addition to maintaining an image that attempts to balance the aspirational with the ethical, Bottomley is charged with "accelerating consumer-led growth, increasing reach and developing the brand story, so [...]
Digital Marketplace Mercari to Air Its First Super Bowl Spot
The ad continues reseller platform's "Hello, Goodbye" campaign.
Vineet Mehra Is Leaving Walgreens Boots Alliance
Mehra's most high profile work at Walgreens Boots Alliance is likely the retailer's digital revamp of its loyalty program.
Former Zappos CEO, Tony Hsieh, Dies at Age 46
For all of the deserved plaudits for building a paradigm-changing ecommerce giant in Zappos, Tony Hsieh had a profound presence in his adopted hometown, Las Vegas. The former CEO, who [...]
A Record-Setting Cyber Week Continues With a $9 Billion Black Friday
It's the second-largest online shopping day in U.S. history.
WPP Merges Geometry Into VMLY&R
While the pandemic has accelerated the demand for brand commerce-based solutions and new consumer experiences, that was not the main reason for merging Geometry into VMLY&R.
Away’s CMO Selena Kalvaria Says Travel Has Shifted From Airplane Overhead to Back of the Car
The luggage brand also admits talking about trips is just plain weird right now.
How Brand Purpose Helped Vans Respond to the Pandemic
While many brands initially struggled to figure out how to respond to the pandemic, skateboarding shoe and apparel brand Vans did not. According to Vans’ April Vitkus, that’s because the [...]
Shipt’s CMO on Maintaining Ecommerce Momentum After the Pandemic
Sales fulfilled by the delivery service during parent company Target’s second quarter spiked 350%.
What StockX Has Learned About Shifting Consumers Habits During the Pandemic
The online marketplace's CMO shared insights on its pandemic-era marketing strategy.