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Look Ahead With Elevate: Future of Shopping

The Adweek event explored the latest trends at the start of gift-buying season.

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i-D Doubles Revenue After Expanding Commerce and Social Content

The publisher has grown its followings 150% on Reels and 50% on TikTok.

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Holiday Shoppers Want Reassurance and Social Commerce

Insights into consumer sentiment with Deloitte.

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Unilever Is Gearing Up for a Serious Retail Media Boom

CDCO Connie Braams has united digital, commerce and media teams.

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This Holiday Season, Nurture Consumer Relationships Instead of Making Ads

Instead of making ads, nurture consumer relationships.

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Infographic: How Much Do People Really Trust Influencers?

For a start, 60% of consumers have bought a product or service recommended by one.

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Why Marketers Still Aren’t Sold on Social Shopping

A lot of platforms have aborted their social commerce efforts.

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Are You Using Social Media to Inspire Younger Buyers?

Social networks are the new search engines. How performance marketers can leverage this trend.

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This Study Shows Gen Z Doesn’t Live Up to Its Reputation on Valuing Brand Purpose and Sustainability

VMLY&R Commerce uncovers a paradox between what Gen Z says and how they buy.

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Twitter, Publicis Media: Brand Conversations on Social Are ‘the New Review’

The companies teamed up on survey #LetsTalkShop.

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With Chinese Ecommerce Ahead of the US, Digital Marketing Gets Trickier

With the Chinese market far ahead of the U.S., the formula for success is complex.

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To Capture Gen Z’s Attention, Think Big but Start Small

Your marketing strategy should have same the spirit of experimentation as this generation.

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Customers Want Personal Advisors, Not Advertisers

Social media now transcends marketing: It’s the new search bar, the new storefront and the new help desk altogether.