Alt Image Text

TikTok Just Launched Spark Ads. What Does It Mean for Marketers?

The platform is expanding its marketing capabilities with Spark Ads.

Alt Image Text

For Zappos, the Future of Ecommerce Revolves Around Curated Content

The retailer is among the latest to join the mounting trend of authentically introducing new products to their followers via curated content.

Alt Image Text

British Competitions Watchdog Probes Amazon and Google Over Fake Review Prevention Practices

The CMA will review the response of both platforms, which could include legal action.

Alt Image Text

Pinterest Outlines What UK Users Want From Brands on the Platform

The Pinterest platform, which currently has 16.7 million active users in the UK, wants brands to understand how to use it better.

Alt Image Text

By Paying Users to Sell on Instagram, Spring Wants to Uplift the ‘Creator Middle Class’

As commerce and content continue to emerge, the brand and platform are navigating authenticity.

Alt Image Text

Reddit, Burger King Win Cannes Social and Influencer Grand Prix

Cannes Lions

"Stevenage Challenge" and "Superb Owl" take top honors.

Alt Image Text

How Billie’s Reimagined Pride Fairy Tales Support LGBTQ+ Youth

The DTC razor brand tapped creatives to illustrate classic stories in an inclusive, body-positive way.

Alt Image Text

Linktree and Spring Team Up to Give Creators More Social Commerce Tools

The integration will allow social influencers to create storefronts that link from their profile.

Alt Image Text

Walmart Acquires Fitting Room Tech Zeekit

The retailer plans to expand the technology from try-ons to virtual closets.

Alt Image Text

How Europe’s ‘Mr. TikTok’ Sees the App Growing in Importance, for Users and Advertisers

The rise of TikTok continues globally and specifically in Europe, where the social media app now reaches more than 100 million monthly users. That audience is growing beyond Gen Z, [...]

Alt Image Text

Chipotle Is a Media Company That Also Makes Tacos and Burritos

Chipotle uses its social platforms to interact with superfans and give them the opportunity to impact the menu.

Alt Image Text

A Cremation Service Explores the Beauty of Memories in Its Inaugural Animated Campaign

Portland cremation company Solace taps into the power of recollection during mourning.

Alt Image Text

Amazon Care Sets Its Sights on More Patients

The service is expanding beyond Washington.

Alt Image Text

Adweek Podcast: The Rapid Intersection of Media and Commerce

What are publishers and retailers doing to prepare themselves for a constantly converging future?

Alt Image Text

Boll & Branch Names Jonathan Bottomley CMO

In addition to maintaining an image that attempts to balance the aspirational with the ethical, Bottomley is charged with "accelerating consumer-led growth, increasing reach and developing the brand story, so [...]