Digital shopping expanded rapidly during pandemic lockdowns. Social commerce, or shopping via social media, is just one segment of online shopping. Check out Adweek’s articles on social commerce from both marketers’ and customers’ perspectives. Is it the future of shopping?

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Livestream Shopping in the US Awaits Its Breakout Creator Era

Livestream shopping is poised to grow through TikTok Shop and its connection with creators.

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Instagram Quietly Makes Share Counts Public

The newly public metric is emblematic of the growing importance of shares in social strategy.

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Marketers Navigate an Uncertain Fourth Quarter Mired by Ad Softness

The period has been marked by lower CPMs and brands unsure of how much to spend.

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Exclusive: How Affiliate Platform Howl Fell Months—and Millions—Behind on Publisher Payments

Exclusive: The company has struggled for years with overdue payments.

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What Brands Need to Know About Creator Marketing in 2024

Retail study by LTK shows 57% of people look to creators to make purchase decisions.

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Advertisers Are Investing in TikTok Shops Despite Mostly Tepid Results

BK Beauty finds success that other brands are struggling to replicate.

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Adopting Channels in New Ways Is Driving PepsiCo’s Marketing Success

Mark Kirkham, the beverage division's marketing boss, discusses how celebrity partnerships are evolving.

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How Shopify Is Wooing Creators, the ‘New Generation of Entrepreneurs’

At Social Media Week Europe, the ecommerce company talked about how creators can become its newest clients.

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The US Ad Industry Will Grow 5% in 2023, According to a New Forecast

Growth will return to pre-pandemic levels, says the Madison and Wall founder.

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Jacamo and LADbible Use Video, AR to Celebrate ‘Everyday Lads’

Shoppers can find co-branded products with augmented reality try-on through a TikTok shop.

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If You’re Targeting Gen Z, Chances Are You’re Doing It Wrong

Meeting this new generation of consumers at the point of inspiration.

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Beyond the Transaction: Cultivating a Retail Experience

Driving sales is about more than discounts, and more insights from Commerceweek 2023.

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YouTube Is Now TV—Here’s Why Food and Beverage Brands Should Embrace It

Is too much of our industry still failing to take it seriously as a product discovery hub?

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Your Org Structure Is Showing—Close the Mid-Funnel Gap

While marketers have historically viewed bottom-of-funnel relationships as the key to revenue, this is changing with the potential for consumers to discover and purchase from a brand in one swipe [...]

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Glow Recipe Found Cross-Category Success on TikTok

The upstart skincare brand used social media to level the playing field.