Portrait of Vibhor Kapoor

Vibhor Kapoor

Vibhor Kapoor is the president of AdRoll, a marketing and advertising platform for direct-to-consumer brands. His charter at AdRoll includes driving revenue growth and overseeing product, strategy, sales, operations and marketing.

Alt Image Text

Social Commerce Platforms Are Facing Headwinds. Will TikTok Shop Prevail or Flop?


Given current market dynamics, double-digit growth may only be sustainable for the short term.