NBCUniversal, Ad Council, and SAP Execs on the Power of Purpose-Led Marketing
Lisa Sherman (Ad Council), Linda Yaccarino (NBCUniversal), and Alicia Tillman (SAP) discuss how they're driving business transformation within their respective organizations through the lens of purpose.
Diageo’s Nuno Teles and Yum! Brands’ Kevin Hochman on Making the Jump from CMO to President
Nuno Teles (Diageo Beer Company) and Kevin Hochman (Yum! Brands) discuss the critical career moments that defined their paths to make the leap from CMO to President.
Unilever’s Debora Koyama on Putting Purpose at the Center of Everything
On there premiere episode of The Business of Marketing podcast, Debora shares her thoughts on optimizing end-to-end customer experiences, the rise of brand trust, and putting purpose at the center [...]
Walmart’s Janey Whiteside Discusses Marketing as an Investment, Not Just Spend
The Chief Customer Officer makes decisions based on one simple question – what's in it for the customer?
Mastercard’s Chief People Officer and CMCO on the ROI in People, Purpose, and Collaboration
Michael Fraccaro and Raja Rajamannar discuss the elevated role of the CMO and how they work together to drive growth for Mastercard.
Walmart’s Janey Whiteside and Unilever’s Debora Koyama on Responding in a Global Pandemic
For the premiere episode of The Business of Marketing, Janey Whiteside, Chief Customer Officer of Walmart and Debora Koyama, Global Growth Operations Officer of Unilever discuss how they are navigating [...]