The Latest
Pivot or Perish: Kargo’s Bet on AI Media Buying
Harry Kargman on the forces reshaping the way brands approach advertising and media buying.
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4 Creative and Marketing Leaders on Turning Legacy Brands Into Cultural Icons
Plus, why product innovation must precede any brand refresh.
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Jupiter Festival Lined up Splashy Sponsors but Had a Soft Landing In Its First Year
Organizers say 2,231 attendees met their goal but the show felt sparse at times.
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Why Advertising Will Be Key to Shaping Our AI-Powered Future—For Better or Worse
Read an exclusive excerpt from Joe Marchese’s Human Dot AI.
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Horizon’s Bob Lord Takes Aim at Holdcos’ FTE Pricing Models: ‘It’s the Old System’
Horizon Media's CEO is challenging legacy FTE-based agency pricing, arguing that value-based compensation is the model of the future.
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Why CMOs Get Fired Fast ft. Jessica Apotheker of BCG
Orchestration, art, and science: How great marketing actually works.
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The Executive Partnership Behind Stanley 1913’s Hypergrowth
Kate Ridley and Graham Nearn on the value of strong executive partnership for growing a brand.
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VMAs Brings Back the Best Dance Category, and You Can Thank Bacardi
Behind the scenes of Bacardi's big brand integration at the 2026 MTV Video Music Awards.
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Why AI Can Never Replace Great Agencies ft. Andy Lopez, CMO of Behr Paint
Plus, why consumer confidence matters as much as consumer inspiration.
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Siddharth Taparia’s Strategy for Transforming Globally Fragmented JLL Into a Unified Marketing Force
Using measurement and AI to clarify the mission of a $17 billion real estate colossus.
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The Monoculture Is Dead. It’s Time for the Rise of Niche
Gold House co-founder Bing Chen explains why brands should consider not trying to be everything, everywhere, all at once.
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Why the Fields Good Business Plan Is Anything But Cookie-Cutter
Co-founder Ashley Fields tapped into earned media to create a fully baked functional cookie launch.
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Accenture Fills Vacant CMO Post with Veteran Technology Marketer Emma Chalwin
CEO Julie Sweet welcomes Chalwin as a "proven growth leader."
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How to Modernize Marketing in a Legacy Industry With Danielle Wuschke Paige of Nixon Peabody
Why great B2B marketing thrives on complexity.
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Personalization No Longer Wins. Relevance Is the Real Competitive Advantage
The real solution requires a connected system that combines identity, customer behavior, and business signals.
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