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How SAP.IO Drives Innovation and Growth for Startups and Customers Around the World

Business of Marketing

Since 2017, SAP.iO has helped more than 300+ external startups and internal ventures accelerate their growth while enabling thousands of SAP’s customers to access innovation. With over 20 years of [...]

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C-Suite Leaders from Hulu, Snap and Harry’s Join Season 2 of The Business of Marketing

Presented by SAP.iO, the new season will continue the conversation on how to drive business transformation through marketing.

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6 C-Suite Leaders Share How They Learned to Support Employees During the Pandemic

Executives from Square, Rolling Stone, Belvedere, and more share their advice on The Business of Marketing podcast

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Summersalt Wants to Rewrite the Way Women’s Swimwear Is Marketed

The direct-to-consumer label’s new campaign joins a growing list of brands broadening the definition of beauty.

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How BIC Drives Innovation in the Face of Disruption

For over 75 years, BIC has grown from humble beginnings to become a globally recognized and iconic brand.   But how do you take a legacy brand like BIC, whose core business is making pens, lighters and disposable shavers, and [...]

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UK CBD Brand Love Hemp Follows UFC Tie-Up With Senior Marketing Hires

Stephen White and Steve Horan spent two decades at retailer JD Sports.

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Microsoft Named 2020’s Most Conscious Brand, Beating Pfizer, Google and Amazon

Microsoft wins Most Conscious Brand award in field of 100 compiled by Wolff Ollins and Hall & Partners.

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How a Viral TikTok Led to the Transformation of Ocean Spray’s Business

On September 25, 2020, Nathan Apodaca’s car broke down on his way to work, so he decided to take his skateboard to avoid being late. On his way, he grabbed a bottle of Ocean Spray Cran-Raspberry, fired up TikTok, and would inadvertently go [...]

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Turning Around an Icon: A Conversation with Rolling Stone’s President and COO Gus Wenner

Founded by Jann Wenner in 1967, Rolling Stone magazine has been a leading voice of music and popular culture for more than 50 years. It was during the 50th anniversary [...]

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MDC Expands Its Reach Into India With Enormous Brands Affiliation

MDC Partners and Enormous team up for an expansion into India.

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How Belvedere’s President Leads With Vulnerability, Empathy and Inclusion

While most businesses are just now shifting their focus to sustainability, Belvedere Vodka had been quietly working on it for nearly a decade. “We’ve been working on sustainability since 2012 [...]

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How Square Became a Critical Lifeline for their Customers During the Pandemic

At the beginning of 2020, Square geared up for a huge growth year driven in large part by brand storytelling and customer acquisition.  No one could have predicted what happened next [...]

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Shake Shack CMO on the Importance of Combining Emotion and Data to Scale Your Business

In 2001, Shake Shack started out as one hot dog cart in Madison Square Park, but over the last 20 years, it has become one of the most iconic fast casual restaurants in [...]

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4 Tips for CMOs From C-Suite Leaders on How to Truly Make an Impact Today

Executives from Walmart, Mastercard, Unilever, and the Milwaukee Bucks share their advice on The Business of Marketing podcast

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Milwaukee Bucks’ President and CMO on Taking a Stand and Innovating Virtual Experiences

The NBA franchise leaders discuss how collaboration across the C-Suite has helped bring them closer to their fans