The Business of Marketing dives deep into the intersectionality of marketing, finance, technology, HR and the board room, and it brings important perspectives from across the C-suite.

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The Fractional CMO Is a Trendy New Marketing Title—and It’s Not Going Anywhere

Post-pandemic, the chief marketer role is changing with the emergence of fractional jobs.

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Volkswagen Appoints CMO From Within to Drive Brand Into the Future

Audi marketer Sussane Franz was picked to lead the automaker's global transformation.

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Great Britain and Northern Ireland’s Tourism Campaign Is About to Get Even Greater

Director Kate Taylor Tett outlines her ambition to improve the creative ads promoting the U.K.

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The Biggest Super Bowl Commercial for Music? The Halftime Show

Like others before him, Usher's Super Bowl 58 performance for Apple Music will lead to a streaming boost.

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CMOs Will Take More Control Over Product in 2024

In 2024, marketers must navigate the famous 4Ps a little differently.

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Microsoft Battles Apple in AI and Marketing to Retain ‘Most Valuable’ Crown

As Microsoft's marketing shifts gear, its focus on AI and gaming investment propels growth.

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U.K. Marketers Gear Up for 2024 Budget Boost

Reported ad spend is experiencing its strongest upturn since 2014, leading to strong marketer optimism.

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Web Summit 2023: How Brands Can Integrate AI to Make It Anticipatory, Not Reactive

Qualcomm CMO Don McGuire and Code and Theory's Dan Gardner explain at Web Summit 2023.

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AB InBev US CMO Exits With No Successor as Bud Light Boycott Bites

Benoit Garbe to step down, with marketing duties being handed to chief commercial officer Kyle Norrington.

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2024 Looks to Be a Defining Year for the Ad Market

Analysts predict what lies ahead for the ad industry.

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6 CMOs Share What’s Scaring Them This Halloween

Potential disasters and lurking biases keep CMOs up at night as they plan for 2024.

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When It Comes to Martech, a Single Tool Is Never Enough

Depending on the business type, marketing goals and budget, a martech stack may include more than a dozen components

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Hollywood Went on Strike. But at Agencies, the Show Must Go On—and Evolve

How TV marketing changed amid the entertainment work stoppages.

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LinkedIn Introduces Generative AI-Powered Tool for B2B Marketers

The program, Accelerate, aims to speed up ad campaign setup and recommend target audiences.

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How PepsiCo Has Grown Its First-Party Data Stores by 50%

PepsiCo has increased its first-party data records by 50% in the last 18 months.