The Fractional CMO Is a Trendy New Marketing Title—and It’s Not Going Anywhere
Post-pandemic, the chief marketer role is changing with the emergence of fractional jobs.
Volkswagen Appoints CMO From Within to Drive Brand Into the Future
Audi marketer Sussane Franz was picked to lead the automaker's global transformation.
Great Britain and Northern Ireland’s Tourism Campaign Is About to Get Even Greater
Director Kate Taylor Tett outlines her ambition to improve the creative ads promoting the U.K.
The Biggest Super Bowl Commercial for Music? The Halftime Show
Like others before him, Usher's Super Bowl 58 performance for Apple Music will lead to a streaming boost.
CMOs Will Take More Control Over Product in 2024
In 2024, marketers must navigate the famous 4Ps a little differently.
Microsoft Battles Apple in AI and Marketing to Retain ‘Most Valuable’ Crown
As Microsoft's marketing shifts gear, its focus on AI and gaming investment propels growth.
U.K. Marketers Gear Up for 2024 Budget Boost
Reported ad spend is experiencing its strongest upturn since 2014, leading to strong marketer optimism.
Web Summit 2023: How Brands Can Integrate AI to Make It Anticipatory, Not Reactive
Qualcomm CMO Don McGuire and Code and Theory's Dan Gardner explain at Web Summit 2023.
AB InBev US CMO Exits With No Successor as Bud Light Boycott Bites
Benoit Garbe to step down, with marketing duties being handed to chief commercial officer Kyle Norrington.
2024 Looks to Be a Defining Year for the Ad Market
Analysts predict what lies ahead for the ad industry.
6 CMOs Share What’s Scaring Them This Halloween
Potential disasters and lurking biases keep CMOs up at night as they plan for 2024.
When It Comes to Martech, a Single Tool Is Never Enough
Depending on the business type, marketing goals and budget, a martech stack may include more than a dozen components
Hollywood Went on Strike. But at Agencies, the Show Must Go On—and Evolve
How TV marketing changed amid the entertainment work stoppages.
LinkedIn Introduces Generative AI-Powered Tool for B2B Marketers
The program, Accelerate, aims to speed up ad campaign setup and recommend target audiences.
How PepsiCo Has Grown Its First-Party Data Stores by 50%
PepsiCo has increased its first-party data records by 50% in the last 18 months.