Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LISBON, Portugal –– On Web Summit’s PandaConf stage, Qualcomm chief marketing officer Don McGuire and Code and Theory CEO Dan Gardner spoke with Adweek about introducing AI to the marketing organization.
Opening with a video summarizing Qualcomm’s future-looking AI applications, which include seamlessly scheduling a day out with a friend, consumer product design and innovation, and home renovations, the brand and agency leaders acknowledged that the AI business is still nascent, but that its potential future applications are vast.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in