Creative Disruption How an Agency’s Clever Use of Tech Gets People at Festivals Talking About Consent Heat brought 'Let's Get Consensual' to Cannes, Coachella and now Lollapalooza. On the Adweek Podcast: the Marketing of Pride Mastercard, H&M, Lyft and Bud Light are doing it right. Why Brands Should Look for Extreme Fans to Boost Their Reputations They don’t have to be a social media star—just passionate about the service or product. Deloitte, American Express and More Activate at the U.S. Open With VR and Custom Cocktails Brands are teeing up premier experiences off the green. 4 Unexpected Takeaways From Walker Sands’ Future of Retail Report Toilets, money, Trump and drugs. Macy’s Looks Internally to Find Next Big Influencer Campaign The retail giant is recruiting store and corporate employees for its brand ambassador program. Coke Created a Sweet Message of Solidarity for Muslims Fasting During Ramadan It's a rare move for brands, but reaction online is largely positive. Talk Is Cheap: It’s Time for Advertising to Make Moves Toward Becoming More Inclusive Their actions and lack of diversity in the C-suite don't support their words. 3 Questions to Ask a Potential Community Manager Find someone who can distinguish between social media and community. Country Time Says It’ll Cover Legal Fees for Kids Whose Lemonade Stands Get Shut Down Leo Burnett launches 'Legal Ade' campaign after high-profile news stories.123Next »