Havas CEO Yannick Bolloré: If Vivendi Spins Off Havas, It Won’t Be Via a Sale
The company grew net revenue by 4.4% in 2023.
With More B2B Brands Seeking Out Creativity, Agencies Are Driving Growth With B2B Clients
Some agencies attribute their significant revenue growth to the onslaught of B2B work.
The Art of Making Pretzels Part of Every Conversation
A BTS look at Auntie Anne’s social content strategy and viral posts.
Creators in Super Bowl Ads Signal a Shift in the Industry
Instead of choosing between creators and celebrities, brands see success in harnessing the power of both.
In The Shadow of Giants: The Makers Behind The Super Bowl Ads Matter
A spotlight on the production teams that mirrored as beacons of inclusivity in this year’s Big Game.
How to Make Noise During Advertising’s Biggest Day
When everyone's talking about one thing, how can brands remain relevant on social and beyond?
Could Brands Fix Independent Film’s Funding Problem?
The marketing industry's Hollywood aspirations are already impacting indie filmmakers.
Stunt Versus Story: Super Bowl 2024
Agency Highdive shares what marketers should consider when that Super Bowl brief comes in.
Super Bowl Ads Are Still Worth It, but You Need a Game Plan
Winning Super Bowl creative and campaigns need just as much strategy as the Big Game.
Influencing Without AI: How Creator Marketing Will Be (Re)Shaped in 2024
The creator economy will only continue to boom.
How Mischief, FCB and VaynerMedia Keep Evolving to Meet Client Demands
Execs Kerry McKibbin, Emma Armstrong and Wanda Pogue explain their shifting business models.
The 4-Day Work Week: A Natural Evolution of Labor for Today’s Connected World
But there are challenges stemming from boundary-setting and meeting overload culture.
Solo Stove and Snoop Dogg: A Once Lauded Partnership Now Up in Smoke
Was this a case of a poorly spent marketing budget? Or unrealistic ROI expectations?
How to Start an Agency, One Letter at a Time. Or HTSAAOLAAT, for Short
A cheat sheet to more confusing (but helpful) marketing acronyms for agency founders.
A Gen Z Marketer’s Playbook for Engaging Advertising
With 99% of Gen Z consumers skipping ads, a new approach is needed.