The ‘Brands of Tomorrow’ Will Be Authentic, Community-Led and Forward-Thinking

Insights from Helen of Troy, Pattern and Nike during Adweek's The Future of Shopping summit.

Small Businesses Can Stock Up for the Connected Consumer

The connected consumer shouldn't be considered daunting for merchants.

A Bookstore Just Shocked Fans and Boosted Sales 200% With Its Brilliant Quarantine Pivot

The Wild Detectives became a travel agency with a literary twist thanks to agency Dieste.

On the Adweek Podcast: Creativity in Quarantine and Leadership Within Limits

Finding ways to thrive under lockdown on Yeah, That's Probably an Ad.

Ryan Reynolds Purchases Ownership Stake in Mint Mobile

Ryan Reynolds, evil marketing genius, took an unexpected turn into the market of budget mobile phone service providers.

Ryan Reynolds Sneaks an Aviation Gin Ad Into a Movie Ad Inside a Samsung Ad

It's the turducken of TV advertising, and it's Aviation's first national broadcast spot.

How Apple Used Dramatic Outdoor Ads for the Surprise Reveal of AirPods Pro

The 2-phase strategy began with massive, mysterious images of dancers, and then the product was unveiled.

Sandra Oh Politely Insists You Travel Like a Canadian in Spot for Air Canada

Sandra Oh shows us what it means to Travel Like a Canadian.

Australian Newspapers Redacted Their Front Pages for Press Freedom

A stunt in the name of independent reporting.

Go Behind the Scenes of Our Lena Waithe Cover Shoot

Plus, listen to her Spotify playlist.