This Agency’s ChatGPT Experiment Prompted Recruiters to Request Interviews With an AI
It all started when creatives at the independent agency 22Squared wondered if AI could replace them.
Kraft-Heinz Says In-House Agency Is Making Its Ad Spend ‘Work Harder’
Chief growth officer Cristina Kenz gives a behind-the-scenes look at The Kitchen's international expansion.
Why Europe Could Become Advertising’s New Center of Power
Top brands including Samsung, Adidas and Duolingo are flocking to the continent, driven by its creative talent and cultural clout.
Verizon Adds Ogilvy to Its Creative Roster to Handle B-to-B Marketing
The brand is also consolidating all media with Publicis.
Anomaly Is Adweek’s 2022 US Agency of the Year
Though selective in taking on new work, the shop is mastering convergence.
Group Black’s Travis Montaque Debuts a New Network to Shape a More Equitable Creator Economy
With Crater, the founder wants to help influencers grow into entrepreneurs .
How Web3 Will Change the ‘Broken’ Relationship Between Brands and Creators
Web3 technologies will empower creators and shift their relationships with brands.
Brands Approach Halloween With a Revitalized Energy as Pandemic Dark Cloud Lifts
After two years of quarantines and Covid spikes, companies are bringing pre-pandemic ideas back to the table.
A Peek Under the Hood of NCT 127’s Souped-Up 2 Baddies Experiential Pop-Up
As interest in experiences accelerates, SM Entertainment looks at fan engagement in the post-quarantine era.
Seeing Lizzo on Tour? Consider Stopping By This 15-Foot Booty, Courtesy of Yitty
This double-cheeked display by Giant Spoon might score lucky fans free products or upgraded seats.
McDonald’s and Cactus Plant Flea Market Bring the Happy Meal Experience to Adults
The brand tells Adweek how this new collab continues its 'fan truth strategy.'
Creatives Have Been Called Up to Slay Climate Change
The IPCC has identified 61 behaviors that could change the world, and it's time to answer their call.
What Agencies Can Learn From Ryan Reynolds’ Investments in Aviation Gin and Mint Mobile
Ryan Reynolds' two consumer brands leverage Maximum Effort's creative expertise.
19 Campaigns That Won Big at This Year’s One Show
'The Lost Class' continues its banner year while 'Shutter Ads' and 'The Bread Exam' still get love.
Marketing Is Powered by Our People, Not Just Our Data
Agile, future-focused small businesses have gained a leg up on industry giants. A new grad with vision and dedication can set the corporate ladder on fire.