It’s Complicated: Hollywood’s Long Relationship With Branded Entertainment
The origin of soap operas lies in soap manufacturers like Procter & Gamble.
5 Creators Explain Success in the Attention Economy
Attention is the one currency that every marketer needs to be focused on, and it's probably the scarcest commodity out there.
This Year, Give Thanks for the Creatives
They’re the visionaries, the innovators and the problem-solvers who craft compelling stories.
Web Summit 2023: How Brands Can Integrate AI to Make It Anticipatory, Not Reactive
Qualcomm CMO Don McGuire and Code and Theory's Dan Gardner explain at Web Summit 2023.
Creativity Does Not Thrive in Fear—How Marketers Can Drive Real-World Change
Going beyond awareness around social issues to make tangible change.
Why Would Anyone Name Their Ad Agency Murder Hornet?
The story behind veteran creative Noel Cottrell's new agency.
Art and Copy: An Advertising Poem
Tony Award-winning poet Lemon Andersen on the power and beauty of art in ad agencies.
Havas Chicago’s Staged Funeral Prompts Questions About Mental Health Activations
The agency created '11 Minutes Funeral Home' to increase suicide awareness.
Josh Duhamel and Dakota Media Are Helping Brands Get Uncomfortable
On being 'positively disruptive' and more at Brandweek.
Hyper-Realistic CGI Ads Are Taking Over Your City, and Your Timeline
'Faux out of home' lets brands straddle the space between reality and digital manipulation. But is it the future?
So Your Brand Wants Cultural Relevance? Your Marketing Playbook Needs To Change
A closer look at a Guinness reach campaign that successfully blended British and Caribbean cultures.
Barbie Marketing 101: The Road to Inclusion Doesn’t Happen Overnight
3 Lessons marketers can take from Barbie on how to re-energize a legacy brand to reflect today's world.
Barbie Proves That It’s Never Too Late to Write a New Chapter
What legacy brands can learn from Barbie's reinvention
Think Like an Engineer: How Flock Freight Pulled Off a F*ckload of Success
Flock Freight's award-winning campaign challenged assumptions and followed the evidence.
Creators Will Take Over the Croisette, and CMOs’ Schedules, at Cannes Lions
The industry’s new school of content royalty will have a prominent presence at this year’s festival.