Creative disruption refers to radical changes in the marketplace as a result of an entity challenging normal processes and developing new methods of production. In an environment where change is inevitable, creative disruption is often a welcome force, as it paves the way for others to also break loose from conventional industry norms and adapt to a rapidly changing marketplace. In fact, in the marketing and advertising industry, creative disruption abounds—a growing number of free thinkers are letting their passions drive them toward accomplishments that have a great effect on the marketplace as a whole. Adweek’s Creative Disruption category highlights how their ideas have impacted both consumers and brands.
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This Agency’s ChatGPT Experiment Prompted Recruiters to Request Interviews With an AI

It all started when creatives at the independent agency 22Squared wondered if AI could replace them.

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Kraft-Heinz Says In-House Agency Is Making Its Ad Spend ‘Work Harder’

Chief growth officer Cristina Kenz gives a behind-the-scenes look at The Kitchen's international expansion.

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Why Europe Could Become Advertising’s New Center of Power

Top brands including Samsung, Adidas and Duolingo are flocking to the continent, driven by its creative talent and cultural clout.

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Verizon Adds Ogilvy to Its Creative Roster to Handle B-to-B Marketing

The brand is also consolidating all media with Publicis.

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Anomaly Is Adweek’s 2022 US Agency of the Year

Though selective in taking on new work, the shop is mastering convergence.

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Group Black’s Travis Montaque Debuts a New Network to Shape a More Equitable Creator Economy

With Crater, the founder wants to help influencers grow into entrepreneurs .

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How Web3 Will Change the ‘Broken’ Relationship Between Brands and Creators

Web3 technologies will empower creators and shift their relationships with brands.

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Brands Approach Halloween With a Revitalized Energy as Pandemic Dark Cloud Lifts

After two years of quarantines and Covid spikes, companies are bringing pre-pandemic ideas back to the table.

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A Peek Under the Hood of NCT 127’s Souped-Up 2 Baddies Experiential Pop-Up

As interest in experiences accelerates, SM Entertainment looks at fan engagement in the post-quarantine era.

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Seeing Lizzo on Tour? Consider Stopping By This 15-Foot Booty, Courtesy of Yitty

This double-cheeked display by Giant Spoon might score lucky fans free products or upgraded seats.

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McDonald’s and Cactus Plant Flea Market Bring the Happy Meal Experience to Adults

The brand tells Adweek how this new collab continues its 'fan truth strategy.'

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Creatives Have Been Called Up to Slay Climate Change

The IPCC has identified 61 behaviors that could change the world, and it's time to answer their call.

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What Agencies Can Learn From Ryan Reynolds’ Investments in Aviation Gin and Mint Mobile

Ryan Reynolds' two consumer brands leverage Maximum Effort's creative expertise.

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19 Campaigns That Won Big at This Year’s One Show

'The Lost Class' continues its banner year while 'Shutter Ads' and 'The Bread Exam' still get love.

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Marketing Is Powered by Our People, Not Just Our Data

Agile, future-focused small businesses have gained a leg up on industry giants. A new grad with vision and dedication can set the corporate ladder on fire.