Why Brands Should Look for Extreme Fans to Boost Their Reputations

They don’t have to be a social media star—just passionate about the service or product.

Deloitte, American Express and More Activate at the U.S. Open With VR and Custom Cocktails

Brands are teeing up premier experiences off the green.

4 Unexpected Takeaways From Walker Sands’ Future of Retail Report

Toilets, money, Trump and drugs.

Macy’s Looks Internally to Find Next Big Influencer Campaign

The retail giant is recruiting store and corporate employees for its brand ambassador program.

Coke Created a Sweet Message of Solidarity for Muslims Fasting During Ramadan

It's a rare move for brands, but reaction online is largely positive.

Talk Is Cheap: It’s Time for Advertising to Make Moves Toward Becoming More Inclusive

Their actions and lack of diversity in the C-suite don't support their words.

3 Questions to Ask a Potential Community Manager

Find someone who can distinguish between social media and community.

Country Time Says It’ll Cover Legal Fees for Kids Whose Lemonade Stands Get Shut Down

Leo Burnett launches 'Legal Ade' campaign after high-profile news stories.

Q&A: Joseph Gordon-Levitt on Why His Content Studio Is Expanding With New Branded Content Division

HitRecord is already working with brands like LG, Wag! and Levi's.

How AI Will Alter the Digital Marketing Landscape

Alignment with emerging tech can keep your brand one step ahead.