How Harmon Brothers Created a $100,000 Campaign for Its ‘Poop to Gold’ Contest Winner
Agency pulls back the curtain on how it made the latest social campaign for the winner of its giveaway.
Glenmorangie Ditches Whisky Ad Tropes for a Delightfully Unexpected Technicolor Dream
Playful DDB Paris work was shot by famed photographer Miles Aldridge.
Black Barbershops and Salons Are a Marketing Opportunity Hiding in Plain Sight
Black-owned salons and barbershops have an audience of over 100 million, creating a powerful, authentic platform.
These Fake Finance Ads Highlight a Real Problem: Period Poverty
Campaign for French non profit Règles Élémentaires says women are struggling to afford sanitary items.
The One Club Has Created a Program to Help Creatives Future-Proof Their Careers
The 9-month virtual program, which costs $11,500, will focus on skills such as user experience design.
Scoping Does Not Work. Never Did. Never Will
We should get rid of scoping.
Burger King Gives Ronald McDonald a Big Ol’ Kiss for Helsinki Pride
The fast food mascots shared a passionate embrace in solidarity with the Finnish LGBTQ community.
Smucker’s Sees Its New Approach to Advertising Pay Off as Sales Soar
The company consolidated all creative and media responsibilities under Publicis Groupe in 2018.
‘The Hardest Commercial I Have Ever Edited.’ How Nike Created Its Split-Screen Masterpiece
The best advertising ideas are often simple in concept but fiendishly difficult in execution. On such a scale, this one might have surpassed them all. Nike’s “You Can’t Stop Us” [...]
Road to Brandweek: Ally Financial’s Andrea Brimmer on Brands Being ‘Human’ in Times of Crisis
Why this moment requires both consistency and flexibility.
The Road to Brandweek: e.l.f.’s Kory Marchisotto on Innovation and the Pandemic
How new marketing and products are helping the company thrive.
A Knife Brand Brilliantly Used Rust to Create an Outdoor Ad Highlighting Its Durability
The corrosion of the outdoor ad is made to contrast with the product in the center.
Free Ad School for Black Creatives Expands to West Coast After Huge Demand
One Club launched the One School last month with Spotify's Oriel Davis-Lyons.
The ‘Brands of Tomorrow’ Will Be Authentic, Community-Led and Forward-Thinking
Insights from Helen of Troy, Pattern and Nike during Adweek's The Future of Shopping summit.
Small Businesses Can Stock Up for the Connected Consumer
The connected consumer shouldn't be considered daunting for merchants.