Portrait of Jason Notte

Jason Notte

Jason is an Adweek staff writer covering the business of marketing. Jason has previously covered marketing, technology and personal finance and for TheStreet, MarketWatch and MSN Money.

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9 Ways Top Marketers Are Charting a Road Map for the Uncertain Times Ahead in 2023

Outlook

Experts from various corners of the industry warn against allowing fear and fatigue to alter winning plans.

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Subway’s CMO Explains How Marketing Drove the Brand’s Significant Sales Turnaround

Food & Beverage

CMO Carrie Walsh and Dentsu Creative brought in Derek Jeter and others to channel ESPN’s ‘30 For 30’ at a pivotal time for the company.

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Anheuser-Busch Cuts Down on Super Bowl 57 Buys With Just 3 Minutes of Air Time

Super Bowl

Budweiser goes regional, while a Bud Light relaunch hints at long-term sports marketing strategy.

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As Agencies and Brands Define the Value of Their Work, Compensation Models Merit Closer Scrutiny

Advertising

As creatives and brands focus on the value of work, agency compensation models merit closer scrutiny.

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Rémy Cointreau Toasts Rémy Martin With Super Bowl Ad

Super Bowl

The French spirits company buys a third round of Big Game spots and takes its shot at football's largest audience.

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Booking.com Reserves Room for Its Latest Super Bowl Ad

Super Bowl

The online travel agency continues its 'Booking.Yeah' campaign it relaunched with a Super Bowl ad last year

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TikTok Dance-Off Will Spice Up Doritos Super Bowl Ad

Super Bowl

The Frito-Lay brand auditions fans to help introduce a new flavor.

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How Sports Betting Companies Are Trying to Reach Women

Sports Marketing

FanDuel and Caesars partner with the WNBA and others in attempts to reach an underserved, but growing audience.

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Brand Loyalty and Broad Experiences Give These First-Time CMOs a Fresh Perspective on Marketing

C-Suite

Familiarity and passion can outweigh executive experience in the right marketing mix.

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How New Alaska Airlines’ Head of Marketing Eric Edge Plans to Put Customers First

Travel & Transportation

After two decades selling tech powerhouses like Facebook and Pinterest, he’s landed in the industry where his career began.