Jason Notte
Jason is an Adweek staff writer covering brand marketing.
Can Super Bowl Ads Make Expedia Group the Nike of Travel?
The online booking firm rebuilds its marketing strategy with Apple alums, Wieden+Kennedy and Anomaly.
State Farm Picks TikTok Over TV in Super Bowl Ad Shuffle
The insurance provider's video challenge targets the next generation of customers.
Expedia Group Brings Travel Back to the Super Bowl
Wieden+Kennedy and Anomaly help Expedia and Vrbo offer hope to hapless pandemic travelers
Football Is Life: The 49ers Channel Ted Lasso to Win Fans in the UK and Mexico
The NFL seeks international audience and partnership growth as it hits new heights at home.
This Low-Cost Airline Brought New Life to International Travel During the Pandemic
How Colombian carrier Viva Air thrived during the pandemic.
Fastest Growing Brands of 2021 Include Streamers (Again), Vaccine Producers and Fin Tech
Paramount+ takes the top spot, with HBO Max, Moderna and TikTok close behind.
A Different Kind of Globetrotting: How the NBA Made Inroads in India
Ranveer Singh and Kevin Durant helped export the league’s culture—but kids have carried basketball from Punjab to Kerala.
The NHL Takes a Holiday Break as Covid-19 Cancellations Put Sports Marketing on Ice
A pandemic surge also has forced the NBA, NFL and NCAA to shift their schedules as marketing partners tread cautiously
Bookings Boon: All Consumers Want This Holiday Season Is to Travel
Vrbo leads the way as Expedia, Airbnb, Kayak and others target Gen Z and YouTube viewers.
Don’t Call It a Rebrand: The NHL’s Coyotes Turn to Overlooked Fans for Survival
Arizona's hockey team learns to speak to its home crowd.