Jason Notte
Jason is an Adweek staff writer covering the business of marketing. Jason has previously covered marketing, technology and personal finance and for TheStreet, MarketWatch and MSN Money.
Brands Chase Football Marketing Momentum at NFL Draft
The NFL Draft finds brands like Verizon and Snickers chasing the sport's newest stars and the league's marketing momentum amid surging viewership.
How The Sports Bra Sold Its Game Plan to the World
The Sports Bra and owner Jenny Nguyen made Reddit co-founder Alexis Ohanian a believer and franchise investor.
Under the Hood of Tesla’s Fleeting Foray Into Advertising
Even as sales tank, Tesla is leaving creative ideas on the cutting-room floor.
Draymond Green Addresses His ‘Questionable’ Choices in AT&T Ad
The Golden State Warriors player talks being loved and hated, and choosing the right brand deals.
Why Caitlin Clark Will Be Worth It for Nike
The WNBA draftee's rumored eight-figure shoe deal belies the value she's shown brand and NIL partners like State Farm and Gatorade.
Applebee’s Fulfills Its Football Destiny as Newest NFL Sponsor
Applebees gets its football wish with as an NFL sponsor.
How Coke Zero Hustled to Keep Up With Fans in March Madness
Coke Zero updated its ads during Final Four to stay in the game.
Ice Cube Won’t Let Brands Set Table for Caitlin Clark With Paper Plates
Ice Cube and his Big3 league's $5 million offer to Caitlin Clark shows the growing value of women's sports.
The Office Cast Become the Masters of Small Business for AT&T
Rainn Wilson and his former co-stars give entrepreneurs a funny look at AT&T Business using golf and LinkedIn.
These Brands Are Writing the Playbook for Women’s Sports Sponsorship
Brands such as Ally, Visa and Aflac have a game plan for women's sports.