Portrait of Jason Notte

Jason Notte

Jason is an Adweek staff writer covering the business of marketing. Jason has previously covered marketing, technology and personal finance and for TheStreet, MarketWatch and MSN Money.

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These Brands Are Writing the Playbook for Women’s Sports Sponsorship

Sports Marketing News

Brands such as Ally, Visa and Aflac have a game plan for women's sports.

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How Women’s Sports Bars Are Bringing Fans and Brands to March Madness

Sports Marketing News

Women's sports bars like The Sports Bra give brands like Aflac and local fans access to the game amid soaring ESPN March Madness basketball viewership.

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How the Bud Light Boycott Changed Marketing

Data & Insights

More caution, better social monitoring and a more deliberate approach toward inclusive advertising.

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Brands Are Scared to Use LGBTQ+ Marketing That Works

Diversity, Equity and Inclusion

Exclusive data from the ANA finds marketers know inclusive ads make a difference, but are scared to use them.

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Call for Nominations: ADWEEK’s 2024 Champions of Change

Women in Sports

The ADWEEK Champions of Change awards look for women and non-binary athletes and executives rewriting the rules of the game in sports

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Adweek Podcast: Unpacking the ‘Caitlin Clark Effect’

Adweek Podcasts

March Madness is in full swing, and NCAA Division I superstar Caitlin Clarke is the MVP.

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Coca-Cola Follows Stray Kids and Itzy Deep Into K-Pop Culture

Branding

Coca-Cola Creations partners with producer JYP, Nmixx, Stray Kids and Itzy to delve more deeply into K-pop culture and explore the fandoms' love of music, technology and fashion.

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Fanatics and Topps’ Customers Are Aging. How the Brands Are Reaching New Demos

Sports Marketing News

Trading card brands like Bowman are marketing to both new generations and die-hard collectors.

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Super Bowl Ad Impact Should Last More Than 30 to 60 Seconds

Commerce Week

PepsiCo built its Super Bowl ad campaigns for Starry and Mountain Dew Baja Blast for added brand awareness and impact greater than 30 to 60 seconds.

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Wendy’s Dynamic Menu Is About Personalized Experiences and Offers—Not Surge Pricing

Food Industry News

After getting poor reception on social media, cost transparency can repair trust.