Portrait of Jason Notte

Jason Notte

Jason is an Adweek staff writer covering the business of marketing. Jason has previously covered marketing, technology and personal finance and for TheStreet, MarketWatch and MSN Money.

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Coca-Cola Follows Stray Kids and Itzy Deep Into K-Pop Culture

Branding

Coca-Cola Creations partners with producer JYP, Nmixx, Stray Kids and Itzy to delve more deeply into K-pop culture and explore the fandoms' love of music, technology and fashion.

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Fanatics and Topps’ Customers Are Aging. How the Brands Are Reaching New Demos

Sports Marketing News

Trading card brands like Bowman are marketing to both new generations and die-hard collectors.

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Super Bowl Ad Impact Should Last More Than 30 to 60 Seconds

Commerce Week

PepsiCo built its Super Bowl ad campaigns for Starry and Mountain Dew Baja Blast for added brand awareness and impact greater than 30 to 60 seconds.

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Wendy’s Dynamic Menu Is About Personalized Experiences and Offers—Not Surge Pricing

Food Industry News

After getting poor reception on social media, cost transparency can repair trust.

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Super Bowl Case Study: Inside a Spicy Social Marketing Win for Frank’s RedHot and Jason Kelce

Super Bowl Commercials

McCormick and Colle McVoy brought in Jason Kelce and every food brand with a Big Game ad to help Frank’s RedHot score a social media win at Super Bowl 58

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Inside Visa’s Sponsorship Strategy: The Super Bowl Sets Up Its Bigger Goals for the 2026 World Cup

Sports Marketing News

Visa uses the Super Bowl and Paris Olympics to score its bigger goals at the 2026 World Cup by preparing NFL partners and facilities for soccer's biggest event

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How Google Pixel, American Express Use NBA-All Star Weekend to Drive New Brand Strategies

Sports Marketing News

Google Pixel and American Express are among NBA and WNBA partner brands tipping off 2024 sports marketing strategy at NBA All-Star Weekend.

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With More B2B Brands Seeking Out Creativity, Agencies Are Driving Growth With B2B Clients

B2B

Some agencies attribute their significant revenue growth to the onslaught of B2B work.

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Caitlin Clark Breaks NCAA Record With Assists From Peacock and State Farm

Sports Marketing News

Peacock, State Farm and Nike were among the brands cheering on the women's basketball superstar.

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Verizon and Beyoncé Both Win With Super Bowl Album Announcement

Super Bowl Commercials

Verizon gets a cultural icon to spread its 5G message while Beyoncé gets the company's Super Bowl audience for her album announcement