Portrait of Jason Notte

Jason Notte

Jason is an Adweek staff writer covering brand marketing.

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Can Super Bowl Ads Make Expedia Group the Nike of Travel?

Super Bowl

The online booking firm rebuilds its marketing strategy with Apple alums, Wieden+Kennedy and Anomaly.

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State Farm Picks TikTok Over TV in Super Bowl Ad Shuffle

Super Bowl

The insurance provider's video challenge targets the next generation of customers.

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Expedia Group Brings Travel Back to the Super Bowl

Super Bowl

Wieden+Kennedy and Anomaly help Expedia and Vrbo offer hope to hapless pandemic travelers

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Football Is Life: The 49ers Channel Ted Lasso to Win Fans in the UK and Mexico

Sports Marketing

The NFL seeks international audience and partnership growth as it hits new heights at home.

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This Low-Cost Airline Brought New Life to International Travel During the Pandemic

Travel & Transportation

How Colombian carrier Viva Air thrived during the pandemic.

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Fastest Growing Brands of 2021 Include Streamers (Again), Vaccine Producers and Fin Tech

Year in Review

Paramount+ takes the top spot, with HBO Max, Moderna and TikTok close behind.

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A Different Kind of Globetrotting: How the NBA Made Inroads in India

Sports Marketing

Ranveer Singh and Kevin Durant helped export the league’s culture—but kids have carried basketball from Punjab to Kerala.

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The NHL Takes a Holiday Break as Covid-19 Cancellations Put Sports Marketing on Ice

Sports Marketing

A pandemic surge also has forced the NBA, NFL and NCAA to shift their schedules as marketing partners tread cautiously

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Bookings Boon: All Consumers Want This Holiday Season Is to Travel

Travel & Transportation

Vrbo leads the way as Expedia, Airbnb, Kayak and others target Gen Z and YouTube viewers.

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Don’t Call It a Rebrand: The NHL’s Coyotes Turn to Overlooked Fans for Survival

Sports Marketing

Arizona's hockey team learns to speak to its home crowd.