Cleveland Indians Are Now Cleveland Guardians
The city’s Major League Baseball team drops its Native mascot after decades of protest.
A River Runs Through It: Small Cruises Are Back—But Pandemic Challenges Complicate Resurgence
The promise of seclusion gives local boatlines a compass amid the uneven progress against Covid-19.
Julian Duncan Named Chief Marketing and Strategy Officer of NBA’s Houston Rockets
The former Jacksonville Jaguars CMO also serves as an advisor for Brandweek.
Power Players: From Euro 2020 to the Olympics, Sponsors Compete With Athletes’ Own Brands
Cristiano Ronaldo and Coca-Cola are only following Michael Jordan and Reebok's lead.
As Marketers Line up for NCAA Athlete Deals, Pitfalls Await
The NCAA’s name, image and likeness rule lets student athletes earn income from licensing merchandise, podcasting, promoting brands on social media, or streaming on YouTube or Twitch