Ice Cube Won’t Let Brands Set Table for Caitlin Clark With Paper Plates

His Big3 league’s $5 million offer to the college basketball star before the WNBA Draft shows the value of women’s sports

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Heading into Monday’s WNBA Draft, Ice Cube’s offer to Caitlin Clark to play in his Big3 league still stands at $5 million for eight games.

For Ice Cube and Big3 partner Jeff Kwatinetz—founder and CEO of production company/record label/management agency The Firm—the lucrative offer to join the Big3 next season isn’t a marketing move. Much like drawing Procter & Gamble, Merck and Capital One as sponsors for the upcoming Big3 season, the offer to Clark is a business decision based on rare opportunity.




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