Exclusive: Sue Bird Joins Deep Blue as First Partner and Chief Strategy Officer

The WNBA legend will help shape the firm into the agency of record for women’s sports

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

WNBA legend Sue Bird is teaming up with Giant Spoon’s Laura Correnti to change the way brands interact in the women’s sports world.

Correnti launched Deep Blue Sports + Entertainment in December with the mission of forming the leading agency of record in women’s sports, and the firm has now added Bird as chief strategy officer and its first partner, effective immediately.

Bird retired from professional basketball last year after a 20-year career with the WNBA’s Seattle Storm—but the appointment shows yet another way the league’s all-time assist leader is nowhere near done in the sports world.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in