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WNBA legend Sue Bird is teaming up with Giant Spoon’s Laura Correnti to change the way brands interact in the women’s sports world.
Correnti launched Deep Blue Sports + Entertainment in December with the mission of forming the leading agency of record in women’s sports, and the firm has now added Bird as chief strategy officer and its first partner, effective immediately.
Bird retired from professional basketball last year after a 20-year career with the WNBA’s Seattle Storm—but the appointment shows yet another way the league’s all-time assist leader is nowhere near done in the sports world.