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How Co-Broadcasting Emma Raducanu’s U.S. Open Victory Paid Off for Channel 4 and Amazon Prime

British women’s tennis hit a generational peak when Emma Radacanu lifted the U.S. Open trophy on Saturday, Sept. 11, a moment viewed by over 10 million people in the U.K. [...]

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Amid NFL Coverage and Her Apparel Line, Erin Andrews Is Still Not Busy Enough

The broadcaster, podcaster and fashion mogul on doing it all.

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Meet Colombia’s First Women’s Professional Esports Team

The campaign hopes to create the largest female-focused gaming community in Colombia and offer inspiration to gamers across the globe.

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Most Powerful Women in Sports Video Series

The biweekly livestream video series spotlights the world’s leading sports figures both on and off the field.

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The Britto Agency’s President and Chief Executive Officer on Raising the Game

Be sure to tune in to the latest episode of Adweek Presents: Most Powerful Women in Sports video series, featuring Marvet Britto, President and Chief Executive Officer of The Britto [...]

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Former USTA President Katrina Adams on Growth Opportunities for Women in Sports

Watch Episode 5 of Adweek's Most Powerful Women in Sports series.

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Barclays Traces One Family’s Love of Soccer to Celebrate 20 Years of League Sponsorship

"A 20 Year Commitment Story" highlights siblings and professional soccer players Lauren and Reece James.

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LA Rams Name Live Event Marketing Veteran Kathryn Kai-ling Frederick CMO as Fans Return

Former Ticketmaster and Live Nation exec Kathryn Kai-ling Frederick knows how to put people in the stands.

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Atlanta Hawks Chief Marketing Officer Talks Blazing Her Own Sports Trail

Watch Episode 4 of Adweek's Most Powerful Women in Sports series.

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Former USTA President Katrina Adams on Growth Opportunities for Women in Sports

Register now to access the Most Powerful Women in Sports livestream.

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President of Soccer Team Angel City FC Talks About the Good Behind the Organization

Watch Episode Three of Adweek's Most Powerful Women in Sports series.

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Peloton’s Latest Ad Recognizes the Far-Reaching Community That Powers the Brand

Usain Bolt and Allyson Felix cameo in a short film that honors the app's impressive network.

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Skateboarding’s Olympics Debut: Can Its Subculture Status Appeal to Brands Beyond Streetwear?

“It's a Testament to how far skateboarding has come over the last 50 years,” said Tony Hawk, arguably the sport’s most prominent champion, when Adweek asked him what Olympics recognition [...]

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Atlanta Hawks Chief Marketing Officer Talks Blazing Her Own Sports Trail

Register now to access the Most Powerful Women in Sports livestream.

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Lilly Ad Shows That While America Isn’t No. 1 in Health, It Could Be One Day

Ahead of the Olympics, the medicine company's new campaign urges us to prioritize our well-being.