New ‘This Girl Can’ Ad Tackles Periods, Motherhood and More

Sport England starts the year with another empowering message about women working out through it all.

Usain Bolt’s Next Impossible Goal: Finishing a Sam’s Club Run in 3 Minutes

Usain Bolt makes a Sam's Club run in under 3 minutes.

Erin Andrews Designed a Subtle Sportswear Line With the NFL

The sports broadcaster's first clothing line drops today.

With US Women’s Soccer Donation, Secret Hopes to Start a Sponsorship Trend

The U.S. women's soccer team put the spotlight on pay disparity between male and female athletes.

On the Adweek Podcast: They Believed That They Could Win

The U.S. women's World Cup victory is just the beginning of a bigger fight.

Go Behind the Scenes of Adweek’s Cover Shoot With Alex Morgan

I came to Adweek at the beginning of March, and three days into my new position as photo editor, I worked on my first cover shoot: Alex Morgan, co-captain of […]

Editor’s Letter: No Guts, No Glory

The thrill of bringing you 'the most powerful women in sports.'

The 30 Most Powerful Women in Sports

Adweek's annual list celebrates marketing and media MVPs, an exec who refused to change for a job and one extraordinary soccer star.

Why US Women’s Soccer Star Alex Morgan Won’t Settle for Anything Less Than Equality

She spoke with Adweek before Team USA's World Cup win about knowing her worth.

Q&A: Mikaela Shiffrin on Turning Her Winning Streak Into Marketing Gold

The skiing champ reflects on life as an Olympian, both on and off the slopes.