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Soccer Players Struggle on an Uneven Playing Field to Address Gender Inequality in Sports

'The Unlevel Playing Field' represents institutional sexism in professional sports.

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AAPI Creative Spotlight: Bernice Chao Is Not Waiting to Make a Difference

Through her ad work, the Asians in Advertising co-founder learned that she could change the industry.

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This Guerrilla Activation Imagines a World Where Women Athletes Dominate News Coverage

Raparigas da Bola and Havas Lisbon continue their galvanizing '#WomenAlsoPlay' campaign.

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Listen to Adweek’s Most Powerful Women in Sports Podcast

Call of Duty general manager Johanna Faries on her tenure with the NFL and the exciting future of esports.

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UEFA Enters Roblox Metaverse With One Goal—to Get More Kids Playing Soccer

With less than 100 days to go until the Women's Euro 2022, the sporting body has invested in its own game on Roblox.

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This Michelob Ultra Campaign Crops Winning Athletes Out of Iconic Photos to Center on Joy

AB InBev and Gut use partial images to tell a full story about the love of the sport.

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Lululemon Steps Into Better Active Footwear for Women in New Collection’s Ad

The Blissfeel line is the brand's first foray into the shoe category.

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Women’s Sports: A Winning Proposition for Brands

What marketers need to know about the power of female athletes in today's world.

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Adidas Tweeted 25 Pairs of Bare Breasts to Launch a Campaign for Inclusive Sports Bras

The brand's reengineered product line was designed by an all-female team.

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Winter Olympians Express Their Passions Beyond Sports in Samsung’s Sleek Ad

With a goal of portraying Olympians as more human and less godlike, the 60-second spot shows young athletes competing and sharing their other passions. It also focuses on people watching [...]

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Sports Illustrated Swimsuit Promotes Gender Equality With New Advertising Requirements

To promote gender equality, Sports Illustrated Swimsuit announced a new advertising mandate which will only allow brands driving gender equality forward to be featured in the magazine’s annual print issue [...]

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Spinning Medals Into Marketing Gold With Katie Ledecky

How the Olympian navigates a sea of offers to find the right partners

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Athletes Lead a New Era of Sports Activism

As more athletes use their platforms to raise awareness of social issues, the sports landscape is becoming more accepting their initiatives.

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‘Real Change Requires a Movement, Not a Moment’—NHL EVP on Diversity in Hockey

How Kimberly Davis and her team are working towards accelerating inclusion on the ice, in the stands and in the boardroom.

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Simone Biles Champions Her Humanity—and the Sports World Is Better for It

The gold medalist turned the events of the Tokyo Games into a vital statement about mental health.