The Latest
How Brands Can Leverage the Power of Women’s Sports
This post was created in partnership with Scripps Women’s sports are on the rise, with professional leagues taking off across a variety of sports that go beyond soccer and basketball. [...]
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ADWEEK’s Agents of Change: Leading With Purpose to Reshape Our Industry
Agents of Change Presented by Empower celebrates the people reshaping marketing, media, advertising, and tech through meaningful action.
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How JPMorganChase Tapped Togethxr to Reach Women’s Sports Fans Without League Rights
The bank is using pop-ups, podcasts and cardholder perks to reach an audience its NBA deals miss.
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Women’s Sports Are Creating a New Playbook for Brand Partnerships
This post was created in partnership with Scripps For years, professional women’s sports paled in comparison to men’s regarding audience size and brand recognition. Now, their popularity is booming across [...]
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Entries Open for ADWEEK Most Powerful Women in Sports 2027
Nominations for ADWEEK’s Most Powerful Women in Sports 2027 are now open. As more viewers—and therefore marketing dollars—are drawn to women’s sports, ADWEEK’s annual Most Powerful Women in Sports list [...]
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Factor Serves Up a GLP-1 Meal Plan in New Serena Williams Ad Spot
The meal kit brand’s “Let’s Eat Real” campaign depicts the tennis star preparing for the US Open.
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‘We Can’t Sell It Fast Enough’: Amazon Gets Creative Amid Growing Women’s Sports Demand
Amazon Ads head of live sports partnerships reveals the company is getting creative to get brands in the game.
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Women’s Sports Are Rewriting the Fandom Playbook
This post was created in partnership with Scripps Sports Where does fandom begin now? Rarely at tipoff. During an ADWEEK House Sports Summit fireside chat co-hosted with Scripps Sports, Sherry [...]
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72andSunny and Female Quotient Give Women Athletes a Path to Their Next Career
The companies partner on an executive apprenticeship program for women athletes at Flavor Flav’s SHE Weekend
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The $1 Trillion Question: Why Are Brands Still Underinvesting in Women’s Sports?
One of the biggest opportunities in marketing remains largely untapped.
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Always Alpha Acquires Tennis Management Firm Courtside Talent
This is the first acquisition for the women's sports-focused agency.
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WNBA Reveals Playbook Behind ‘GOAT’ Marketing Campaign for Season 30
Following a new CBA, the WNBA's Season 30 campaign brings back GOATs like Sheryl Swoopes.
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NCAA Women’s Tournament Ads ‘Well Sold’ With Record $1.5 Million for 30-Second Spot
Disney and ESPN achieve new highs for women's tournament ad sales, with pricing up double digits percent-wise.
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Women’s Sports Are Booming and Adtech Must Keep Pace
How cultural moments like the U.S. women’s hockey team winning gold offer opportunities—and challenges—for advertisers.
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The Most Powerful Women in Sports 2026: Wielding Influence to Elevate Others
Our 35 honorees span athletes and executives, journalists and agents changing the business of sports.
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