Exclusive: Disney Adds Ally, CarMax as NWSL Sponsors as Season Kicks Off
This is the first year of a new $240 million media rights deal for women's soccer.
How a Team of Women Pulled Off Tubi’s Groundbreaking WNBPA Documentary
Presented by Puma, Shattered Glass highlights four WNBA MVPs.
Exclusive: NWSL Tells Fans to ‘Keep Up’ Ahead of 2024 Season in New Creative
The new NWSL campaign comes from agency Cartwright.
Fanatics and Topps’ Customers Are Aging. How the Brands Are Reaching New Demos
Trading card brands like Bowman are marketing to both new generations and die-hard collectors.
Exclusive: ‘It’s So On’ in ESPN’s NWSL Brand Campaign
The creative for ESPN's NWSL campaign comes from agency Preacher.
Caitlin Clark Breaks NCAA Record With Assists From Peacock and State Farm
Peacock, State Farm and Nike were among the brands cheering on the women's basketball superstar.
Exclusive: Bay FC Debuts First Brand Campaign Ahead of NWSL Season
The Bay FC brand campaign, ‘B Legendary,’ came from Bay Area agency Partners in Crime.
Exclusive: Sue Bird Joins Deep Blue as First Partner and Chief Strategy Officer
WNBA legend Sue Bird will help shape Deep Blue into the agency of record for women’s sports.
As Women’s Volleyball Breaks Records, Brand Interest Is Spiking
ESPN saw 76 advertisers in the 2023 NCAA tournament—a 69% year-over-year increase.
‘Don’t Be Left Out:’ How the WNBA Is Building a Don’t-Miss Opportunity for Brands
Commissioner Cathy Engelbert on media rights, sponsorship opportunities and future expansion.
Naomi Osaka Built a Business Empire, and a Family, in Time Off From Tennis
With a 2024 tour return, the phenom builds brands with a winning team.
Exclusive: New Firm Deep Blue Shakes Up Women’s Sports and Entertainment Landscape
Founded by Giant Spoon's Laura Correnti, Deep Blue wants to be the agency of record for women's sports.
Champions of Change: 24 Women Who Are Transforming the Sports World
The athletes and executives at the top of their game.
Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With Her
The basketball star is among the top female NIL earners in the US.
NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal
The $240 million deal spans CBS Sports, ESPN, Prime Video and Scripps Sports.