Q&A: Mikaela Shiffrin on Turning Her Winning Streak Into Marketing Gold

The skiing champ reflects on life as an Olympian, both on and off the slopes.

These 29 Marketing Innovators Are Changing the Game for Fans and Brands

Meet Adweek’s Most Powerful Women in Sports.

These 5 Women Are Shaping How We View and Engage With Our Sports Heroes

They talked with Adweek about using data and marketing tech to change the game.

Q&A: Soccer Legend Christie Pearce on Why the Future of the Women’s Game Looks So Bright

The Olympic gold medalist and World Cup champ talks about a Lifetime deal that will give the NWSL stability and higher visibility.

The Most Powerful Women in Sports: 35 Executives and Influencers Winning Over the Next Generation of Fans

Here's our second-annual list of the MVPs of the sports marketing world.