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Ice Cube Won’t Let Brands Set Table for Caitlin Clark With Paper Plates

Ice Cube and his Big3 league's $5 million offer to Caitlin Clark shows the growing value of women's sports.

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These Brands Are Writing the Playbook for Women’s Sports Sponsorship

Brands such as Ally, Visa and Aflac have a game plan for women's sports.

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How Women’s Sports Bars Are Bringing Fans and Brands to March Madness

Women's sports bars like The Sports Bra give brands like Aflac and local fans access to the game amid soaring ESPN March Madness basketball viewership.

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Call for Nominations: ADWEEK’s 2024 Champions of Change

The ADWEEK Champions of Change awards look for women and non-binary athletes and executives rewriting the rules of the game in sports

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Adweek Podcast: Unpacking the ‘Caitlin Clark Effect’

March Madness is in full swing, and NCAA Division I superstar Caitlin Clarke is the MVP.

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Exclusive: Disney Adds Ally, CarMax as NWSL Sponsors as Season Kicks Off

This is the first year of a new $240 million media rights deal for women's soccer.

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How a Team of Women Pulled Off Tubi’s Groundbreaking WNBPA Documentary

Presented by Puma, Shattered Glass highlights four WNBA MVPs.

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Fanatics and Topps’ Customers Are Aging. How the Brands Are Reaching New Demos

Trading card brands like Bowman are marketing to both new generations and die-hard collectors.

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Exclusive: ‘It’s So On’ in ESPN’s NWSL Brand Campaign

The creative for ESPN's NWSL campaign comes from agency Preacher.

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Caitlin Clark Breaks NCAA Record With Assists From Peacock and State Farm

Peacock, State Farm and Nike were among the brands cheering on the women's basketball superstar.

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Exclusive: Bay FC Debuts First Brand Campaign Ahead of NWSL Season

The Bay FC brand campaign, ‘B Legendary,’ came from Bay Area agency Partners in Crime.

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Exclusive: Sue Bird Joins Deep Blue as First Partner and Chief Strategy Officer

WNBA legend Sue Bird will help shape Deep Blue into the agency of record for women’s sports.

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As Women’s Volleyball Breaks Records, Brand Interest Is Spiking

ESPN saw 76 advertisers in the 2023 NCAA tournament—a 69% year-over-year increase.