How The Sports Bra Sold Its Game Plan to the World

Jenny Nguyen made Reddit co-founder Alexis Ohanian a believer and franchise investor in her women's sports bar by championing its values

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Long before Reddit co-founder Alexis Ohanian and his 776 Foundation arrived at The Sports Bra in Portland, Ore., this month, announcing plans to help franchise it, owner Jenny Nguyen envisioned a place for underrepresented communities to come together and watch underscreened sporting events.

In February 2022—before Reddit co-founders, before pop-ups with Athletes Unlimited in Chicago or Aflac and Togethxr at March Madness, before becoming a New York Times Crossword and Jeopardy! clue and before attracting brand visitors like Clif Bar, Focus Features and The Athletic—Nguyen launched a Kickstarter for a women’s sports bar and restaurant.

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