Nike Dares to Dream Big in Rousing Chinese New Year Campaign
This collaboration with Wieden+Kennedy Shanghai encourages kids to reach for the stars.
How to Promote Accessibility in Your Email Marketing Campaigns
Always consider how assistive devices will interpret the elements you include in your messages.
How a UK Initiative Is Turning Companies Into Marketing DEI Champions
Direct Line Group, British Gas and more on boosting inclusivity with the All in Action Plan.
TikTok Celebrates Chinese New Year With Heartfelt ‘Red Envelope’ Messages
The social platform partners with Fred & Farid Shanghai and Chinese star Andy Lau.
Apple’s 6th Chinese New Year Film Captures the Resilient History of the Chinese Opera
Ahead of the Chinese New Year on Jan. 22, Apple is celebrating Chinese New Year with the launch of a new campaign featuring a heartwarming short film shot entirely on [...]
6,000 Lay’s Potatoes Power the Brand’s New Track Featuring Pop Star Anitta
As a way to celebrate the power of joy and potatoes, Lay's launched “Stay Golden," a new Latinx-focused TV campaign that highlights how music, community and potatoes can bring joy.
Amid Spike in Antisemitism, National Campaign Calls on British Public to Stand Against Prejudice
#StandWithJews asks people to address the worrying rise in hate crimes.
This Installation at CES Tears Into Degree Discrimination
Ogilvy aims to value the alternative routes workers take to hone skills.
It started with a moment of boredom. While waiting for a lunch to begin, Publicis Groupe CEO Arthur Sadoun put his hand on his chin and neck. There, he felt [...]
Savvy Brands Will Continue to Prioritize Multicultural Marketing in 2023
Companies ahead of the curve are already focused on diverse agencies, media suppliers and vendors.
Savvy Brands Will Continue to Prioritize Multicultural Marketing in 2023
Companies ahead of the curve are already focused on diverse agencies, media suppliers and vendors.
Meta Begins Rolling Out Machine Learning-Powered System to Ensure Fair Distribution of Ads
Its Variance Reduction System is debuting with housing ads in the U.S.
7 of the Most Accessible Brand Campaigns and Actions of 2022
Wunderman Thompson's Josh Loebner, Ph.D. on how brands are pushing the concept of accessibility forward.
4 Activations That Showcased Why Art Basel Is the Must-Attend Place for Brand Engagement
For marketers looking to connect with and define culture, this growing festival is the new priority.
Hero Media Launches GoodFeed, a Social Platform Catered to Women
Forecasts show socials like Twitter will face a user exodus.