Marketers are paying more attention to diversity in advertising than ever -- it's a must-have for all businesses these days. Many consumers will boycott brands they believe lack diversity. Our diversity, equity, and inclusion page contains the latest news and updates related to inclusive advertising. From Pride Month filters, lenses, stickers to efforts to team up with black-owned businesses, significant players in the advertising industry are doing more than ever to relay their messaging to diverse audiences. Let Adweek keep you up to date on the latest marketing campaigns.
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Mira! Spanglish Breaks Into the Advertising World

This small sample signals a massive shift in culture.

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In Visible’s Fun, 70s-Themed Gameshow Pride Campaign, Everybody Wins

The brand and Madwell tapped intergenerational LGBTQ+ creators for uplifting and uproarious video announcing its year-round partnership with SAGE.

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These Brands Are Still Flying the Rainbow Flag for Pride Month

Even performative marketing is a dicey move this year.

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An Ally’s Guide to Letting LGBTQ+ Ideas Lead Creativity

Marketing brilliance lives on the other side of the discomfort.

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The Important Role of Intersectionality in the Ad Industry

Omelet CEO on why lived experiences and identities are what makes incredible storytelling.

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Brave Commerce Podcast: Driving Gender Equality and Diversity in Business

Founder and CEO Shelley Zalis on the importance of embracing failure as a stepping stone to success.

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Not a Seasonal Cash Grab: Brand Lessons on Engaging With Diverse Creators

What advertisers need to know about working with diverse creators.

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Lego Campaign Shows What Happens When Girls Are Free to Play Anything

The ad also supports women's soccer, with a playset featuring stars Megan Rapinoe, Yuki Nagasato, Sam Kerr and Asisat Oshoala.

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What Marketers Can Learn From the Rise in AAPI Cultural Appreciation

Asian stories and culture are taking the global entertainment spotlight.

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A Creative Director Looks to Everyday Life in the Philippines for Inspiration

It's important to look to the real world and find images as they unfold in front of us.

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Happy 50th Birthday, Hip-Hop. You Transformed Culture

Music streaming sales are dominated by top R&B and hip-hop artists, but the real value lies in the cultural significance.

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Adweek Podcast: The Ever-Evolving Role of Moms in the Media

Brands are finally doing the work to undo the outdated, unrealistic portrayal of motherhood.

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Disney Advertising Sets DEI-Centric Branded Content Partners Ahead of Upfront

Diverse-owned Cocina, equalpride, Group Black and UnitedMasters will develop campaigns.

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How Netflix’s Marketing Gave Queen Charlotte the Royal Treatment

Planning for the Bridgerton spinoff started 18 months before the premiere.

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How CultureCon Scaled Intimacy and Created a Destination for Diverse Creatives

The event went from a small get-together in a Harlem apartment to a national conference tour attended by thousands.