The Paris 2024 Paralympic Games are set to be the most watched in its history, with a record 160 broadcasters signing up to cover the event. That will be welcome news for sponsors, but for organizers it marks a whole new step forward for the para movement.
The previous Paralympic Summer games, held in Tokyo four years ago, were sold to 154 countries and territories, when 19 sports were included. They reached around 4.1 billion people, according to the Paris 2024 organizing committee. This year, the games will feature 22 sports and 4,400 Paralympic athletes.
Despite that, it’s expected that most of the attention and brand activation will still focus on the Olympics held just a few weeks in advance.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
