How Brands Will Help the Paris 2024 Paralympic Games Go for Gold

2024 marks a significant year for the Games as it aims to further its inclusive mission

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The Paris 2024 Paralympic Games are set to be the most watched in its history, with a record 160 broadcasters signing up to cover the event. That will be welcome news for sponsors, but for organizers it marks a whole new step forward for the para movement.

The previous Paralympic Summer games, held in Tokyo four years ago, were sold to 154 countries and territories, when 19 sports were included. They reached around 4.1 billion people, according to the Paris 2024 organizing committee.



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