Fact Check: Did That Dumb Peloton Ad Really Tank the Brand’s Stock?

The 9% plunge came amid backlash to the exercise brand's unintentionally viral holiday spot.

Reebok’s First Plant-Based Running Shoe Comes With an Ingredients List

The Reebok Forever Floatride Grow is made entirely of "things that grow" and will be available in fall 2020.

Admitting All Toothbrushes Work, Quip’s Ads Focus Instead on Habit and Convenience

The startup aims to make dental care easy, from your bathroom sink to the dentist.

5 Questions to Ask Before Your Brand Takes On the Industry Challenger

Startups take risks, something all organizations should do.

This Craft Brewer Is Staking Its Claim in the Burgeoning Non-Alcoholic Beer Market

WellBeing Brewing Company sees a gap in the category.

How These 3 Skincare Brands Are Refocusing the Industry Around Self-Care

Making facials faster and more affordable with better branding.

Why Popeyes Is Positioned to Be the Next Great Brand Marketer

Armed with the Burger King playbook and backed by passionate fans, the chicken chain is entering a new era.

Gin Lane, Agency Behind Harry’s and Hims, Closes to Become DTC Holding Company

Gin Lane has transitioned to a direct-to-consumer firm that makes the products, not just the marketing.

3 Ways Legacy Brands Can Remain Relevant in a Commodity-Driven World

While competing with savvier challengers.

This Toothpaste Startup’s Cheeky Activation Will Have You Gleefully Spitting In Public

Fresh breath from Hello is a scooter away.