This Musical Nectar Mattress Ad Offers a Fair Warning: It Could Be Lying
The direct-to-consumer brand pokes fun at the Fyre Festival, exaggerated car ads and more well-worn marketing tropes.
Kids Can Use This Ad Tracker to Pester Their Parents Into Shopping Sustainably
Eco-friendly soap maker Gelo and agency Mischief made a tool to pester adults across the web.
How Gemist Plans to Become the Build-A-Bear of Jewelry
The digitally native startup is disrupting the industry with an experiential design process.
Everything’s Bigger in Texas for Furniture Subscription Service Fernish
The subscription-based business just added Austin following San Diego and Dallas earlier this year.
Mack Weldon Wants Guys to Know It’s More Than Just Underwear
The new 'Buy Some Time' campaign is the first under CMO Talia Handler.
How the Pandemic Left the Door Open for Brave Brands Ready to Scale
Startups and challengers benefitted from a Covid-19 ravaged ad market.
This Sports Illustrated Ticketing Site Promises to Minimize a Big Pain Point: Fees
The marketplace debuts as live events return.
MeUndies Is Going Organic
Other product launches this year include swimwear and a mashup with Marvel.
Ali Weiss Promoted to Glossier CMO After 6 Years of Challenging the Beauty Industry
Under her leadership, the brand has popularized a more authentic approach to makeup and skincare.
Exclusive: Mack Weldon Names Talia Handler as First-Ever CMO
She joins the digitally native apparel brand after many years in the agency world.
Microsoft Named 2020’s Most Conscious Brand, Beating Pfizer, Google and Amazon
Microsoft wins Most Conscious Brand award in field of 100 compiled by Wolff Ollins and Hall & Partners.
Marketing Group to Invest $100 Million in Underrepresented Talent, Challenger Brands
Miroma Ventures, part of The Miroma Group, will invest $100 million to help growtyh-stage brands and media platforms.
Tula Capitalizes on Influencer Marketing, Doubling Sales Year to Date
The beauty brand also generated $56 million in earned media value in 2020.
In Appeal to Moms, Shapermint Creates Chief Mom Officer
Mothers constitute 80% of the online marketplace's customers.
The Strength of the Virgin Brand Is About to Face a Legal Test
After a broken partnership, a lawsuit argues the Virgin name lost value in the pandemic.