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Quip Expands Into Gum With Its First Major Product Extension

The DTC brand, best known for toothbrushes, wants to tackle another dental care item.

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Lee Applbaum of Wheels Up Wants to Democratize Private Air Travel

Challenger Brands

As CMO of Wheels Up, Lee Applbaum said he will democratize the industry through a much-needed digitization in the travel space.

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Former Zappos CEO, Tony Hsieh, Dies at Age 46

For all of the deserved plaudits for building a paradigm-changing ecommerce giant in Zappos, Tony Hsieh had a profound presence in his adopted hometown, Las Vegas. The former CEO, who [...]

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WNBA Stars Offer a Glimpse of Life Inside the ‘Wubble’ in New Glossier Campaign

Skincare brand partners with players on social media content, among other media.

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Ryan Reynolds Doesn’t Understand 5G, But Mint Mobile Is Giving It Away for Free Either Way

The budget brand joins major carriers in promoting the newest cell network technology.

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Aaron Paul on the Keys to Dos Hombres’ Marketing: Creative Control and a Quality Product

Before last summer’s launch of Dos Hombres mezcal, actor-director Bryan Cranston started dropping hints about a new project on his social media channels. That included photos taken with his former [...]

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Inside Native Deodorant’s First Ad Campaign, Which Celebrates Saying ‘No’ to the Bad Stuff

The DTC brand's natural products get a bold, upbeat introduction in a new 30-second TV spot.

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As Plant-Based Burger Brands Battle, One Faux-Egg Maker Is Dominating a New Niche

Move over, fake meat and oat milk—egg substitutes are looking to grab some of the plant-based food spotlight. Though it’s niche, making up a tiny portion of overall plant-based protein [...]

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Plant-Based Food Feud: Faux-Meat Brands Start a Public Beef Over ‘Clean’ Ingredients

Lightlife blasts Impossible and Beyond as 'food tech,' and startup Planterra tries to play the peacemaker.

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Ryan Reynolds’ Mint Mobile Pokes Fun at ‘Big Wireless’ for Sports Stadiums

The budget carrier is giving away free service to users and awarding a socially distant 'home stadium.'

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Lululemon Acquires At-Home Fitness Brand Mirror for $500 Million

It's the apparel brand's first major acquisition.

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These 81 Brands Are Shaping the Future of Commerce

A new report ranks companies that consumers find most meaningful.

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Inside the Insta-Worthy Kiddie Pool for Adults in the City

As the summer season heats up with social-distancing mandates, Minnidip stands to benefit from Americans who will go swimming at home.

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This CBD-Infused Soda Is Offering to Buy $200 Worth of Therapy for Some Customers

Bimble wants to continue the vibe of Mental Health Awareness Month into a stressful June.

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So Your Customers Tried a Competitor During Quarantine—What Now?

Loyalty’s up for grabs now that flexible challenger brands have claimed new fans while mainstream options were unavailable.