WNBA Stars Offer a Glimpse of Life Inside the ‘Wubble’ in New Glossier Campaign
Skincare brand partners with players on social media content, among other media.
Ryan Reynolds Doesn’t Understand 5G, But Mint Mobile Is Giving It Away for Free Either Way
The budget brand joins major carriers in promoting the newest cell network technology.
Aaron Paul on the Keys to Dos Hombres’ Marketing: Creative Control and a Quality Product
Before last summer’s launch of Dos Hombres mezcal, actor-director Bryan Cranston started dropping hints about a new project on his social media channels. That included photos taken with his former [...]
Inside Native Deodorant’s First Ad Campaign, Which Celebrates Saying ‘No’ to the Bad Stuff
The DTC brand's natural products get a bold, upbeat introduction in a new 30-second TV spot.
As Plant-Based Burger Brands Battle, One Faux-Egg Maker Is Dominating a New Niche
Move over, fake meat and oat milk—egg substitutes are looking to grab some of the plant-based food spotlight. Though it’s niche, making up a tiny portion of overall plant-based protein [...]
Plant-Based Food Feud: Faux-Meat Brands Start a Public Beef Over ‘Clean’ Ingredients
The battle for flexitarian consumers isn’t just happening in supermarkets and restaurants. It’s reached the national media via a full-blown public feud involving several faux meat brands. Name-calling and clapbacks [...]
Ryan Reynolds’ Mint Mobile Pokes Fun at ‘Big Wireless’ for Sports Stadiums
The budget carrier is giving away free service to users and awarding a socially distant 'home stadium.'
Lululemon Acquires At-Home Fitness Brand Mirror for $500 Million
It's the apparel brand's first major acquisition.
These 81 Brands Are Shaping the Future of Commerce
A new report ranks companies that consumers find most meaningful.
Inside the Insta-Worthy Kiddie Pool for Adults in the City
As the summer season heats up with social-distancing mandates, Minnidip stands to benefit from Americans who will go swimming at home.
This CBD-Infused Soda Is Offering to Buy $200 Worth of Therapy for Some Customers
Bimble wants to continue the vibe of Mental Health Awareness Month into a stressful June.
So Your Customers Tried a Competitor During Quarantine—What Now?
Loyalty’s up for grabs now that flexible challenger brands have claimed new fans while mainstream options were unavailable.
Essity Is Breaking Taboos Around Periods in Its Advertising
The Sweden-based brand is pioneering a new way to think about period products, which comes with its fair share of risks.
As the Meat Industry Stumbles, Here’s How Plant-Based Brands Are Stepping Up Their Game
Exclusive: Faux-meat marketers are keeping it positive, but expanding their footprint aggressively.
DTC Shaving Brand Billie Wants Women to Stop Apologizing on Zoom Calls
A new spot by the DTC brand highlights women's new insecurities of the Zoom era.