Marketing Group to Invest $100 Million in Underrepresented Talent, Challenger Brands
Miroma Ventures, part of The Miroma Group, will invest $100 million to help growtyh-stage brands and media platforms.
Tula Capitalizes on Influencer Marketing, Doubling Sales Year to Date
The beauty brand also generated $56 million in earned media value in 2020.
In Appeal to Moms, Shapermint Creates Chief Mom Officer
Mothers constitute 80% of the online marketplace's customers.
The Strength of the Virgin Brand Is About to Face a Legal Test
After a broken partnership, a lawsuit argues the Virgin name lost value in the pandemic.
Mielle Organics Raises More Than $100 Million in Funding
It's a breakthrough for the Black-owned haircare brand, which signed musician Megan Thee Stallion as its brand ambassador.
Community Over Cookies: How Slim Jim’s Long Boi Gang Claimed Victory in March Adness 2021
Sour Patch Kids, Oreo and McDonald's also made an impressive showing in the tournament.
ThirdLove Unveils Loungewear As Intimates Business Matures
The digitally native brand looks to new categories, shift in messaging to propel growth.
A Cremation Service Explores the Beauty of Memories in Its Inaugural Animated Campaign
Portland cremation company Solace taps into the power of recollection during mourning.
Financial Challenger Revolut Looks to Fill Key Roles Before International Marketing Push
The U.K. startup restructures after marketing director's exit.
Challenger Brands Masterclass: Taking Care of Your Team… and Yourself!
Leaders from Bacardi, CoverFX, and Everlywell share how they are making team health paramount
Challenger Brands Masterclass: Breaking Through The Noise
MeUndies, IEX, and Oatly executives share what your teams can do to stand out and grab people's attentions
Challenger Brands Masterclass: Winning CX Strategies
Leaders from Braze, Personal Capital, and Outdoorsy share their human-first approaches to customer experience.
March Adness 2021: Vote for the Year’s Best Advertiser in Adweek’s Annual Bracket
It’s back: Adweek’s annual March Adness bracket, in which your votes determine which advertisers should advance and even claim the championship. There are some new names in the 2021 bracket, [...]
Challenger Brands Masterclass: Building A Modern Marketing Team
Chobani and Chime marketing leaders share how they structured their marketing organizations to thrive in 2021 and beyond
Check Out This Year’s Challenger Brands Summit
All main stage and breakout room sessions available for first timers and rewatching alike.