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Quip Expands Into Gum With Its First Major Product Extension

The DTC brand, best known for toothbrushes, wants to tackle another dental care item.

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Lee Applbaum of Wheels Up Wants to Democratize Private Air Travel

As CMO of Wheels Up, Lee Applbaum said he will democratize the industry through a much-needed digitization in the travel space.

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Former Zappos CEO, Tony Hsieh, Dies at Age 46

For all of the deserved plaudits for building a paradigm-changing ecommerce giant in Zappos, Tony Hsieh had a profound presence in his adopted hometown, Las Vegas. The former CEO, who [...]

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WNBA Stars Offer a Glimpse of Life Inside the ‘Wubble’ in New Glossier Campaign

Skincare brand partners with players on social media content, among other media.

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Ryan Reynolds Doesn’t Understand 5G, But Mint Mobile Is Giving It Away for Free Either Way

The budget brand joins major carriers in promoting the newest cell network technology.

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Aaron Paul on the Keys to Dos Hombres’ Marketing: Creative Control and a Quality Product

Before last summer’s launch of Dos Hombres mezcal, actor-director Bryan Cranston started dropping hints about a new project on his social media channels. That included photos taken with his former [...]

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Inside Native Deodorant’s First Ad Campaign, Which Celebrates Saying ‘No’ to the Bad Stuff

The DTC brand's natural products get a bold, upbeat introduction in a new 30-second TV spot.

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As Plant-Based Burger Brands Battle, One Faux-Egg Maker Is Dominating a New Niche

Move over, fake meat and oat milk—egg substitutes are looking to grab some of the plant-based food spotlight. Though it’s niche, making up a tiny portion of overall plant-based protein [...]

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Plant-Based Food Feud: Faux-Meat Brands Start a Public Beef Over ‘Clean’ Ingredients

Lightlife blasts Impossible and Beyond as 'food tech,' and startup Planterra tries to play the peacemaker.

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How Planet Fitness VP Channels Company Culture into Brand Advocacy

Edward Bourelly’s passion for purpose and inclusivity has guided his entire career, including his move to vp of marketing for Planet Fitness in 2019. From the first time he saw [...]

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How Supergoop’s President Made the Leap From Wall Street to the Sunscreen Start-up

Amanda Baldwin shares her career pivot into the beauty world and how the brand is looking beyond UV and into blue light protection amid the pandemic.

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How DTC Alcohol Brand Haus Is Using Its Growth to Elevate Local Restaurants

Haus co-founders Helena and Woody Hambrecht share how the business first started and why they're investing in experience and product over paid.

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Ryan Reynolds’ Mint Mobile Pokes Fun at ‘Big Wireless’ for Sports Stadiums

The budget carrier is giving away free service to users and awarding a socially distant 'home stadium.'

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Lululemon Acquires At-Home Fitness Brand Mirror for $500 Million

It's the apparel brand's first major acquisition.

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These 81 Brands Are Shaping the Future of Commerce

A new report ranks companies that consumers find most meaningful.