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Marketing Group to Invest $100 Million in Underrepresented Talent, Challenger Brands

Brand Purpose

Miroma Ventures, part of The Miroma Group, will invest $100 million to help growtyh-stage brands and media platforms.

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Tula Capitalizes on Influencer Marketing, Doubling Sales Year to Date

The beauty brand also generated $56 million in earned media value in 2020.

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In Appeal to Moms, Shapermint Creates Chief Mom Officer

Mothers constitute 80% of the online marketplace's customers.

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The Strength of the Virgin Brand Is About to Face a Legal Test

After a broken partnership, a lawsuit argues the Virgin name lost value in the pandemic.

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Mielle Organics Raises More Than $100 Million in Funding

It's a breakthrough for the Black-owned haircare brand, which signed musician Megan Thee Stallion as its brand ambassador.

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Community Over Cookies: How Slim Jim’s Long Boi Gang Claimed Victory in March Adness 2021

Sour Patch Kids, Oreo and McDonald's also made an impressive showing in the tournament.

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ThirdLove Unveils Loungewear As Intimates Business Matures

The digitally native brand looks to new categories, shift in messaging to propel growth.

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A Cremation Service Explores the Beauty of Memories in Its Inaugural Animated Campaign

Portland cremation company Solace taps into the power of recollection during mourning.

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Financial Challenger Revolut Looks to Fill Key Roles Before International Marketing Push

The U.K. startup restructures after marketing director's exit.

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Challenger Brands Masterclass: Taking Care of Your Team… and Yourself!

Leaders from Bacardi, CoverFX, and Everlywell share how they are making team health paramount

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Challenger Brands Masterclass: Breaking Through The Noise

MeUndies, IEX, and Oatly executives share what your teams can do to stand out and grab people's attentions

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Challenger Brands Masterclass: Winning CX Strategies

Leaders from Braze, Personal Capital, and Outdoorsy share their human-first approaches to customer experience.

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March Adness 2021: Vote for the Year’s Best Advertiser in Adweek’s Annual Bracket

It’s back: Adweek’s annual March Adness bracket, in which your votes determine which advertisers should advance and even claim the championship. There are some new names in the 2021 bracket, [...]

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Challenger Brands Masterclass: Building A Modern Marketing Team

Chobani and Chime marketing leaders share how they structured their marketing organizations to thrive in 2021 and beyond

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Check Out This Year’s Challenger Brands Summit

All main stage and breakout room sessions available for first timers and rewatching alike.