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This Musical Nectar Mattress Ad Offers a Fair Warning: It Could Be Lying

The direct-to-consumer brand pokes fun at the Fyre Festival, exaggerated car ads and more well-worn marketing tropes.

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Kids Can Use This Ad Tracker to Pester Their Parents Into Shopping Sustainably

Eco-friendly soap maker Gelo and agency Mischief made a tool to pester adults across the web.

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How Gemist Plans to Become the Build-A-Bear of Jewelry

The digitally native startup is disrupting the industry with an experiential design process.

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Everything’s Bigger in Texas for Furniture Subscription Service Fernish

The subscription-based business just added Austin following San Diego and Dallas earlier this year.

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Mack Weldon Wants Guys to Know It’s More Than Just Underwear

The new 'Buy Some Time' campaign is the first under CMO Talia Handler.

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How the Pandemic Left the Door Open for Brave Brands Ready to Scale

Startups and challengers benefitted from a Covid-19 ravaged ad market.

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MeUndies Is Going Organic

Other product launches this year include swimwear and a mashup with Marvel.

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Ali Weiss Promoted to Glossier CMO After 6 Years of Challenging the Beauty Industry

Under her leadership, the brand has popularized a more authentic approach to makeup and skincare.

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Exclusive: Mack Weldon Names Talia Handler as First-Ever CMO

She joins the digitally native apparel brand after many years in the agency world.

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Microsoft Named 2020’s Most Conscious Brand, Beating Pfizer, Google and Amazon

Microsoft wins Most Conscious Brand award in field of 100 compiled by Wolff Ollins and Hall & Partners.

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Marketing Group to Invest $100 Million in Underrepresented Talent, Challenger Brands

Miroma Ventures, part of The Miroma Group, will invest $100 million to help growtyh-stage brands and media platforms.

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Tula Capitalizes on Influencer Marketing, Doubling Sales Year to Date

The beauty brand also generated $56 million in earned media value in 2020.

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In Appeal to Moms, Shapermint Creates Chief Mom Officer

Mothers constitute 80% of the online marketplace's customers.

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The Strength of the Virgin Brand Is About to Face a Legal Test

After a broken partnership, a lawsuit argues the Virgin name lost value in the pandemic.