Apple’s New ‘Shot on iPhone’ Ads Want You to Take Pet Portraits Like a Pro
Photographer Jason Nocito will even lead a virtual class on the topic for the brand.
How Lil Nas X Turned a Legal Battle With Nike Into an Ad Strategy for ‘Industry Baby’
His teaser clip shows once again how backlash fuels his content rather than stifles it.
Postdates Is a Handy Way to Get Stuff Back From Your Ex, With a Dash of Social Commentary
The service's creators explain how a tweet became a fully formed idea—and which conversations they hoped it would spark.
How One of the Most Uncomfortable Ads Ever Ended Up Winning Gold at Cannes Lions
'Eternal Pregnancy' was eliminated in early judging, but jurors couldn't stop thinking about it.
Check Out All the Campaigns That Won Top Honors at Cannes Lions 2021
Grand Prix status was awarded to 32 creative marketing ideas. Watch them all.
Ryan Reynolds Hopes TikTok’s Wrexham Sponsorship Will Get More Brands Supporting Underdogs
Reynolds and team co-owner Rob McElhenney also made their TikTok debuts as part of the partnership.
Cheers, America: Pabst Blue Ribbon Created a 1,776-Pack to Celebrate Fourth of July
To celebrate the country's 245th birthday, Pabst Blue Ribbon has developed a massive pack of its iconic beer.
The Government’s UFO Report Led Oreo to Create a Fan-Curated Offering to Aliens
Oreo is increasingly prepared for existential threats from space. In 2020, the brand—with agencies The Community and 360i—created an underground Arctic vault to protect a cache of Oreos from an [...]
Here Are the 7 Groundbreaking Campaigns That Won Cannes’ 2021 Titanium Lions
Every innovative marketer aspires to create work so groundbreaking, it can't fit easily into any box.
Ryan Reynolds Explains the Sale and Future of His Agency, Maximum Effort
The marketing-savvy actor and co-founder George Dewey tell Adweek why they merged with MNTN .