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Regardless of where you are in the world, you’ll find Burger King menus feature a wide range of products. In America, even the burger selection boasts more than 15 options.
But what if the brand’s customers can’t name any of them? Or at least, what if they can only name one?
Burger King’s newest international ad campaign tackles that apparent reality as a positive rather than a negative.
In a series of outdoor ads and a 90-second spot from Swedish agency Ingo—one of the lead shops behind the award-winning but polarizing Moldy Whopper campaign—we see Burger King customers around the world struggling to name any of the chain’s sandwiches except the Whopper.
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