How Apple Elevated Product Demos Into Artvertising

Brent Anderson, creative chief for the brand's longtime agency, explains the impact of 'Shot on iPhone'

From the jarring dystopian vibes of “1984” to the frenetic dance moves of “Silhouettes,” Apple’s ad campaigns became famous for their unmatched sense of style. Every creative marketer, including many who work for the brand now, envied Apple’s ability to sell feelings of individualism and expression instead of just selling products.

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