Alaska Airlines Embarks On a New Journey With Media AOR VaynerMedia
The carrier has a new media AOR after a competitive review.
Generative AI Presents Small Agencies an Opportunity to Scale
Generative AI presents nascent shops a never-before-seen opportunity to mass-produce and test creative.
Adweek Podcast: Why Agencies Are Welcoming Back Fyre Fest Fraudster Billy McFarland
Reporter Emmy Liederman and digital editor Colin Daniels join to discuss the return of Billy McFarland.
Why Europe Could Become Advertising’s New Center of Power
Top brands including Samsung, Adidas and Duolingo are flocking to the continent, driven by its creative talent and cultural clout.
Empower Media Names Ashlee Clarke CEO and Majority Shareholder
After 38 years of being owned by the Price family, a new era of ownership and leadership is ushered in.
Updated Deadline: Applications Are Open for Adweek’s 2023 Media Agency of the Year
Submit applications by Jan. 19.
Adweek Podcast: How We Chose 2022’s Agencies of the Year
Agencies and brand marketing managing editor Jameson Fleming discusses this year's winners.
Mischief @ No Fixed Address Is Adweek’s 2022 Midsize Agency of the Year
The independent shop, which was 2021's Breakthrough Agency of the Year, mixes creative risk and measured strategy.
A Place For Mom Consolidates Media Without a Review, Naming Horizon Media AOR
The agency sealed the $75-100 million deal with its tech-infused approach.
Adweek’s 2022 US Small Agency of the Year Shortlist
See the 7 agencies considered for the award.
UK SEO Firm Rise at Seven Agrees to Co-Founder Management Buyout
Carrie Rose will now own the company whole with co-founder Stephen Kenwright departing.
Forrester’s Agency Predictions Report Forecasts 2023 Culture Upheaval
Following hybrid work acceptance, companies will hone product, b-to-b and privacy expertise.
How an Agency Founded by a Drummer Sent Bands’ Merchandise Sales Soaring
Rock band drummer David Puckett founded Hyperculture Marketing Group to put data back in artists' hands.
Glanbia Performance Nutrition Names Horizon Media Its AOR
The SlimFast parent company is moving its $40 million business to Horizon Media.
In Pursuit of Reader Revenue, Publishers’ Rebrands Aid the Effort
Cultivating a loyal audience requires a reader-centric product.