What are independent ad agencies, and how do they work for you? Find out what some of these well-known independent agencies have to say about their role in marketing and advertising for some of the biggest brands we know. When does it make sense as a part of your marketing strategy to outsource your campaigns to an advertising agency, and how can it benefit you as your business grows? There are pros and cons to independent ad agencies, but you have to get all the details before you decide whether to hire one. Keep scrolling to hear how these independent ad agencies have worked for so many businesses and how they just might be able to work for you.
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A New Forrester Report Urges Brands and Agencies to ‘Ditch the Pitch’

By Olivia Morley

 

The economics of the existing pitching process are 'untenable.'

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Barkley Helps Teens Slip Into Stylish Red Lobster Bibs for a Less Messy Prom

By Kyle O’Brien

 

The Prom Drip Bib, created by Barkley, ties into the fun of prom.

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Consumer Cellular Overhauls Agency Roster, Awarding $50M Media Business to Brainlabs

By Olivia Morley

 

The brand's CMO is revamping its internal marketing organization and striking new partnerships.

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Alaska Airlines Embarks On a New Journey With Media AOR VaynerMedia

By Olivia Morley

 

The carrier has a new media AOR after a competitive review.

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Generative AI Presents Small Agencies an Opportunity to Scale

By Olivia Morley

 

Generative AI presents nascent shops a never-before-seen opportunity to mass-produce and test creative.

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Adweek Podcast: Why Agencies Are Welcoming Back Fyre Fest Fraudster Billy McFarland

By Al Mannarino

 

Reporter Emmy Liederman and digital editor Colin Daniels join to discuss the return of Billy McFarland.

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Why Europe Could Become Advertising’s New Center of Power

By Brittaney Kiefer, Rebecca Stewart

 

Top brands including Samsung, Adidas and Duolingo are flocking to the continent, driven by its creative talent and cultural clout.

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Empower Media Names Ashlee Clarke CEO and Majority Shareholder

By Kyle O’Brien

 

After 38 years of being owned by the Price family, a new era of ownership and leadership is ushered in.

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Updated Deadline: Applications Are Open for Adweek’s 2023 Media Agency of the Year

By Olivia Morley

 

Submit applications by Jan. 19.

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Adweek Podcast: How We Chose 2022’s Agencies of the Year

By Al Mannarino

 

Agencies and brand marketing managing editor Jameson Fleming discusses this year's winners.

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Mischief @ No Fixed Address Is Adweek’s 2022 Midsize Agency of the Year

By Kyle O’Brien

 

The independent shop, which was 2021's Breakthrough Agency of the Year, mixes creative risk and measured strategy.

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A Place For Mom Consolidates Media Without a Review, Naming Horizon Media AOR

By Olivia Morley

 

The agency sealed the $75-100 million deal with its tech-infused approach.

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Adweek’s 2022 US Small Agency of the Year Shortlist

By Jameson Fleming

 

See the 7 agencies considered for the award.

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UK SEO Firm Rise at Seven Agrees to Co-Founder Management Buyout

By Stephen Lepitak

 

Carrie Rose will now own the company whole with co-founder Stephen Kenwright departing.

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Forrester’s Agency Predictions Report Forecasts 2023 Culture Upheaval

By Olivia Morley

 

Following hybrid work acceptance, companies will hone product, b-to-b and privacy expertise.

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