The demand for marketing content is higher than ever as consumer attention fragments and brands are able to reach people in multiple languages and contexts across the globe.
Dept wants to change how that work gets done. The digital agency has partnered with Adobe to rebuild how its 500-person global content studio operates.
The overhaul runs on Adobe’s enterprise software, including GenStudio, Workfront, and Frame.io, and integrates Firefly’s AI tools to automate parts of the production and content review process. Dept has also layered in its proprietary systems, including its Lightspeed engine and automated quality checks, to support large-scale content creation across the globe.
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