WPP Shows Signs of Stabilization as Q3 Revenue Decline Eases

WPP Media returned to growth for the first time in six quarters, buoyed by Coca-Cola and DoorDash wins

WPP’s turnaround is showing signs of life, nine months into CEO Cindy Rose’s two-year strategic plan.

The Numbers

−2.1% – Year-over-year, like-for-like decline in revenue less pass-through costs in Q3 2026 to $3.2 billion (£2.41 billion), compared with a 2.8% decline in Q2.

Reported revenue rose 0.5% year–over–year to $4.4 billion (£3.27 billion) in the quarter.

−3.9% – Year-to-date, like-for-like decline in revenue less pass-through costs to $9.5 billion (£7.16 billion).

−5.1% – Year-over-year, like-for-like decline in revenue less pass-through costs at WPP Creative, compared with 0.3% growth at WPP Media and 2.5%

UNLOCK FULL ACCESS

Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.

VIEW ALL SUBSCRIPTION OPTIONS
Rebecca Stewart-2022

Rebecca Stewart

Rebecca is Adweek's brand editor.