WPP has retained Coca-Cola’s global media account and Omnicom has won its North American business after two separate competitive reviews and weeks of speculation.
It’s a major victory for incumbent WPP, which initially won Coca-Cola’s global integrated marketing account in 2020, valued at the time at $4 billion. It holds onto the creative and production business, along with creator marketing.
In a statement, WPP CEO Cindy Rose said she was “proud” to build on the foundational partnership:
“Our focus is on earning that trust every day,” she said. “Pairing WPP Media’s scale with Open Intelligence to bring a human dimension to data, so our partners understand not just who their consumers are, but what drives them.”
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