Kendra Barnett is Adweek’s senior tech reporter, covering platforms and adtech. Prior to joining Adweek, Kendra served as associate editor of The Drum, where she helmed the tech and media beat. Outside of her work as a journalist, Kendra is a poet and Pushcart Prize-nominated essayist. She holds a master’s degree in creative writing from Cambridge University.
OpenAI Borrows Google’s Playbook and Crashes the GEO Party
With its new Business Hub, OpenAI becomes both the referee and the scorekeeper for brands’ visibility in ChatGPT. Plus, Jensen Huang’s scandal, Meta Muse’s surge in agentic traffic, and a [...]
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ExclusiveX Previews Labels That Tell Users Why Its AI System Flagged Their Posts
X’s new safety chief previewed AI moderation labels that explain themselves, pitching wary advertisers on transparency.
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OpenAI’s Monetization Chief to Ad Partners: User Trust Means Some Things ‘We Just Can’t’ Do
OpenAI’s monetization chief says the company’s privacy rules mean ad partners won’t always get what they want, and he wouldn’t own the reported $100 billion ad revenue target.
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AI Is Both Canva’s Biggest Bet and Its Biggest Threat
Rising AI costs, falling valuations, and a wave of AI-native rivals are converging on the design giant.
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Canva’s Pricing Puzzle Is Every Marketer’s Problem
Canva’s layoffs expose the SaaS-pocalypse’s real fault line: seats are getting meters, and marketers are left budgeting for AI costs they can’t predict.
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Martech Entrepreneur Adam Robinson Among Nine Dead in Florida Plane Crash
Peers remember Robinson, who amassed 160,000 LinkedIn followers and endorsed a “bootstrap” approach to entrepreneurship, as smart and caring
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Perion Exits Nasdaq in $420M Sale to India’s Affle as Open-Web Squeeze Continues
Once Perion’s cash is stripped out, Affle is paying under $200 million for the business, the latest open-web adtech exit at a bargain price.
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CTV Overtakes Cable in Political Ad Spend for the First Time in a Midterm
Political advertisers have spent a record $11.4 billion this midterm cycle, and CTV, now nearly double cable, took more than half of the new money.
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Cash Flow, Not Capex, Is the Metric Investors Care About in Big Tech Earnings
In the first big tech earnings trickling in, investors are rewarding positive cash flow and penalizing cash burn. Is capex a less pertinent metric for the hyperscalers now?
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Walmart Opens Shopper Audiences to Advertisers on Its CTV Platform, Vibe
Walmart is bringing more than 3,300 shopper-data audience segments to Vibe’s CTV platform, expanding access for smaller advertisers as it scales its TV ads biz.
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