Kendra Barnett is Adweek’s senior tech reporter, covering platforms and adtech. Prior to joining Adweek, Kendra served as associate editor of The Drum, where she helmed the tech and media beat. Outside of her work as a journalist, Kendra is a poet and Pushcart Prize-nominated essayist. She holds a master’s degree in creative writing from Cambridge University.
Google Gets to Keep Its Adtech Stack Intact. Does The Trade Desk’s Pitch Lose its Punch?
In its battle with the DOJ, Google kept its adtech stack intact—the reality could dilute the value prop of some Trade Desk products.
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The Trade Desk’s 10 Years on Wall Street: Booms, Busts, and the Battle for What’s Next
A decade after its blockbuster IPO, The Trade Desk has gone from adtech darling to embattled independent DSP, facing slowing growth, partner defections and a 91% stock slide as it [...]
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Horizon’s Bob Lord Takes Aim at Holdcos’ FTE Pricing Models: ‘It’s the Old System’
Horizon Media's CEO is challenging legacy FTE-based agency pricing, arguing that value-based compensation is the model of the future.
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The Trade Desk, Worried Stock Slide Could ‘Substantially Harm’ Retention, Moves to Reprice Employee Options
The move could help the beleaguered adtech company keep staffers whose stock options have lost most of their value.
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Apostra Wants to Be the Agentic Ad Layer. Does the Industry Need One?
Scope3 is trading emissions measurement for agentic advertising, but could the open standards powering that future undercut the need for companies like Apostra?
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Scope3’s Rebrand to Apostra Solidifies Shift from Sustainability to AI
A defiant Brian O’Kelley raged against the “double standard” to which he claims to be held.
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The Trade Desk Sheds 15% of Staff on Heels of Lackluster Q2 Showing
The Trade Desk is cutting 15% of its global workforce, about 585 roles, CEO Jeff Green frames the layoffs as a move to sharpen focus and agility amid slowing growth.
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Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected
Google won't be forced to spin off its ad exchange or publisher ad server, but industry leaders are split on whether the court’s behavioral remedies will actually restore competition.
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Google Won’t Be Forced to Break Up Adtech Biz, Even After Monopoly Ruling
Google will not be required to divest key parts of its advertising business, even after a federal court ruled that the tech company operated illegal monopolies in the publisher ad [...]
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Meta’s Push on Rivals May Be PR Genius, If It Doesn’t Overplay Its Hand
Meta is pressuring TikTok and YouTube to adopt restrictive teen-safety protocols it’s being forced to implement, and PR pros say the gambit may just work.
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