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What’s Next for Verizon Media After the $5 Billion Sale to Apollo?

What's next for Verizon Media after it sells to Apollo later this year for $5 billion?

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With Its Grocery Business Booming, Instacart Shifts Its Focus to Advertising

Total sales among brands running ads on the platform have increased more than 200%.

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FuboTV Pitches World Cup and Ad Targeting at NewFronts

FuboTV pitches World Cup coverage and a LiveRamp partnership in its NewFronts show.

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Verizon Sells AOL and Yahoo for $5 Billion

Media

It’s 2021 and Yahoo and AOL are back in the news. Verizon announced Monday that it is selling its media assets to the private equity firm Apollo Global Management for [...]

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Ad-Tech Veteran Neal Richter Leaves SpotX for Amazon

Ad-tech veteran Neal Richter is leaving SpotX ahead of Magnite's acquisition.

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Magnite Closes Billion-Dollar SpotX Deal

Connected TV

The acquisition has closed following U.S. government approval from the DoJ.

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OpenAP Debuts OpenID to ‘Drag Linear TV Into 2020’

OpenAP has a new digital-like identifier called OpenID used for consistent cross-screen targeting and measurement.

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Criteo’s Cookieless Countdown Includes New Targeting Tool

Ad Tech

Criteo has today unveiled plans to launch a contextual advertising tool that will enable advertisers to target ads by combining first-party data with contextual signals.

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Big CTV Platforms Gear Up for Upfront Season

They talked through their upfront strategies during Adweek's Convergent TV Summit.

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Zeta Global Preps IPO With S-1 Filing

Ad Tech

Zeta Global has filed an S-1 document making it the latest company in the sector to seek an IPO.

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‘Business Is Strong:’ Some Publishers’ Returning Ad Dollars Exceed Expectations

Ad Tech

With digital ad spend up, publishers are saying "business is strong."

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Outbrain Is Going Public

Ad Tech

Outbrain is seeking a $2 billion valuation via an initial public offering after its earlier aborted merger with Taboola.

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DoubleVerify Eyes $4 Billion Valuation in IPO

Programmatic

NYSE float is the latest of several public listings in 2021.

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It Can’t Rain Forever: Finding the Bright Side to IDFA

Voice

There's a lot to like about the future of Apple's in-app advertising.

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The Trade Desk, Magnite and Innovid Form CTV Pact

Innovid has partnered with The Trade Desk and Magnite to bring more interactive ads to CTV.