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AppLovin Goes Public as a $28.6 Billion Company

Ad Tech

Applovin IPOs at $28.6 billion valuation.

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Adweek Special Report: The Death of Cookies

Ad Tech

The impact on ad tech, media, brands and agencies.

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Verizon Media Now Has a Way to Target People When No User ID Is Present

Verizon Media now has targeting tech for instances when no identifier is available.

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Roku Expands Measurement Program to Track Ad Performance Across Screens

Roku's expanding its measurement program to help advertisers track performance across screens.

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Cardlytics to Buy Data Platform Bridg in $350 Million Deal

Ad Tech

Its second purchase in recent months brings its spending on mergers and acquisitions to $625 million.

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Brian O’Kelley: Ad Tech Needs to Embrace Change, Not Resist it

Ad Tech

In his current role, O'Kelley aims to apply programmatic principles to the logistics industry.

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Advertisers’ Questions Persist as Google Opens FLoCs to External Trials

The industry is scratching on the precipice of seismic change.

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When Apple’s IDFA Changes Hit ‘Nobody Really Knows’ What To Expect

The consensus among the ad industry is that opt-in rates will be low, but what happens next is anyone’s guess with almost half of all marketers now scurrying for a [...]

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Twitter, Nielsen Expand Integration of Cross-Media Solutions Across Video Ad Platform

Ad Tech

The move covers new subscriptions to Ad Intel and Media Impact, more access to Total Ad Ratings.

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Publicis Groupe’s Epsilon and The Trade Desk Ink Cookie-less Targeting Pact

Ad Tech

The partnership also comes ahead of an imminent Apple iOS update that would see the availability of IDFAs, Apple’s mobile identifier for advertisers, seriously diminish.

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A New Consortium Is Here to Bring More Data to TV Ad Buying

Programmatic

Dish Media, TransUnion and VideoAmp are some of the companies involved.

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Connected TV Saw Big Gains During the Pandemic

And programmatic is gearing up to be a big winner.

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Apple Clamps Down on IDFA Workarounds

Ad tech aims to stay out of Apple's doghouse.

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Google’s Cookie Alternative FLoC Is Now Open to Third-Party Testing

Ad Tech

The trial will begin across North American and Asia-Pacific regions as part of the Privacy Sandbox rollout.