The Latest
At AWNY and Jupiter Fest, Future of Content, Agentic Ads, Open Web Anxieties Steal the Show
At two tentpole events in different cities, uncertainty around agentic, attention, AI visibility, and the open web rose to the surface.
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Walmart Lays Out Its Plan to Take Over TV Advertising
The acquisitions of Vizio and Vibe.co have created “thousands” of non-retail advertisers.
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ADWEEK Commerce Advantage: Amazon’s AI-Driven Future Leaves Some Buyers Wary of Losing Control
Concerns about black-box platforms come as more advertisers use AI tools.
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OpenWeb Enters Insolvency After Dramatic Fall From $1.5 Billion Valuation
The adtech firm is under court supervision after a dispute with a lender intensified an ongoing cash crunch.
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Google Gets to Keep Its Adtech Stack Intact. Does The Trade Desk’s Pitch Lose its Punch?
In its battle with the DOJ, Google kept its adtech stack intact—the reality could dilute the value prop of some Trade Desk products.
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Sallie Starts Serving Ads to Students Looking for Scholarships
Backpack Media, an affiliate of Sallie Mae, is now selling onsite placements.
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The Trade Desk’s 10 Years on Wall Street: Booms, Busts, and the Battle for What’s Next
A decade after its blockbuster IPO, The Trade Desk has gone from adtech darling to embattled independent DSP, facing slowing growth, partner defections and a 91% stock slide as it [...]
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Amazon Rebuilds Its Ad Platform Around AI Agents
Goodbye Amazon Ad Console, hello Amazon Ads Agent.
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The Trade Desk, Worried Stock Slide Could ‘Substantially Harm’ Retention, Moves to Reprice Employee Options
The move could help the beleaguered adtech company keep staffers whose stock options have lost most of their value.
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McDonald’s Wants to Build a $1 Billion Ad Business
The fast-food giant is selling ads in its app and on kiosks.
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Apostra Wants to Be the Agentic Ad Layer. Does the Industry Need One?
Scope3 is trading emissions measurement for agentic advertising, but could the open standards powering that future undercut the need for companies like Apostra?
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Scope3’s Rebrand to Apostra Solidifies Shift from Sustainability to AI
A defiant Brian O’Kelley raged against the “double standard” to which he claims to be held.
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Adtech Vet Todd Parsons Named CEO of Blackstone-Owned Insights Firm
The former Criteo exec wants to use AI to change market research.
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Is The Trade Desk Running Out of Room to Turn Around?
After a slew of C-suite exits, The Trade Desk sledged 15% of its workforce
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Amazon and OpenAI Team Up to Target ChatGPT’s US Users
The ecommerce giant is helping advertisers integrate into the AI answer engine.
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