The ad-tech company raised $5 million in seed capital, including an investment from John Legend.
GumGum’s Mindset Platform increased ROAS for early adopters Expedia and Domino's.
Ad-blocking apps in the U.S. saw a 17% increase from the second quarter of 2023 to the third quarter, rising from 115,000 to 134,000 across Google Play.
Products like Peacock Ad Manager are opening up streaming to small-business advertisers.
OKX saw a 20x year-on-year retail user sign-up.
The marketers most dependent on signals are least likely to be preparing for cookie deprecation (except a few proactive ones) .
What used to take 8 months shouldn't take more than 8 hours.
Of 900 marketers, 78% said their organizations lack any form of AI-focused education or training.
Ad blocking costs advertisers billions in lost revenue.
The CEO claims Google's product is superior while acknowledging Apple has been a threat.
A 60-120-day period will come between the testing and deprecation of cookies mid-next year.
Revenue jumped 19% to $24.3 billion in Microsoft's Intelligent Cloud division last quarter.
With employees drafted into a conflict with heavy casualties, Israeli ad-tech companies figure out how to keep serving clients.
Agencies remain skeptical of gen AI, BBC blocks web crawlers from OpenAI and Common Crawl.