The Latest
Cash Flow, Not Capex, Is the Metric Investors Care About in Big Tech Earnings
In the first big tech earnings trickling in, investors are rewarding positive cash flow and penalizing cash burn. Is capex a less pertinent metric for the hyperscalers now?
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Walmart Opens Shopper Audiences to Advertisers on Its CTV Platform, Vibe
Walmart is bringing more than 3,300 shopper-data audience segments to Vibe’s CTV platform, expanding access for smaller advertisers as it scales its TV ads biz.
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Google Stock Sinks as AI Mode Pressures Search Ad Growth
Google is pushing more ads into AI Mode and AI Overviews and weighing options for integrating ads in agentic experiences.
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Stagwell Snaps Up Freestar to Bolster Owned Media Ambitions
The adtech firm's publisher inventory and audience data will be integrated into the holdco's AI Media Machine.
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Pinterest Opens Its Inventory to Programmatic Buyers, With Magnite as Its Main Pipe
The platform is making its display and video inventory available through Amazon, Google and Yahoo’s DSPs.
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Tilly Norwood Tells All
In an on-stage conversation at the Industry Leadership Summit in Orlando, AI-generated actress, model, and singer Tilly Norwood discusses the future of marketing.
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Meta Beats Q3 Expectations With Strong Earnings
The company says its AI investments are already paying off for advertisers
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Netflix Announces New Ad Updates for Measurement and Capabilities
Netflix says new ad updates will provide better outcomes for its advertisers.
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A Meta-Morphosis: Frontier Foray and TikTok Block
Meta is racing to monetize its AI agent Muse while shutting out TikTok-linked advertisers, escalating a platform turf war that could reshape how brands reach consumers.
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Contextual Intelligence Is Reshaping How Campaigns Target Audiences
This post was created in partnership with Silverpush Contextual intelligence is a powerful tool for helping brands target media viewers in a new way. During an ADWEEK House Advertising HQ [...]
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Meta’s TikTok Link Ban Could Hobble Media Buyers’ Creator Campaigns
Blocking a rival makes sense, buyers say, but stopping brands from linking to TikTok is another matter.
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ExclusiveUnited Reorganizes Advertising Business To Prioritize Starlink and Other Tech Investments
Changes at United's Kinective Media follow a string of leadership departures.
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Entering the New World of Marketing With LLMs
This post was created in partnership with Integral Ad Science Conversational AI is quickly opening up a new world for marketers, with opportunities in audience reach and targeting. But the [...]
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11 of the Best-Funded GEO Startups Racing to Win AI Search
Profound's $1.8 billion valuation grabbed the headlines, but a crowded field of AI search startups is chasing the same prize: getting brands into AI answers.
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At AWNY and Jupiter Fest, Future of Content, Agentic Ads, Open Web Anxieties Steal the Show
At two tentpole events in different cities, uncertainty around agentic, attention, AI visibility, and the open web rose to the surface.
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