A Year Out From Layoffs, OpenX Is Eyeing Growth and Identity Changes
The SSP has hired former Prebid and Xandr exec Tom Levesque to lead product.
Apple Announces More Privacy Measures Aimed at Ad Tech
The tech giant's new privacy features announced at WWDC are sure to ruffle the industry's feathers.
Dmexco Will Go All-Digital, Again
Dmexco–held in Cologne, Germany–will go all-digital for the second year in a row.
Verizon Media Bolsters Digital OOH Offerings as Industry Readies to Bounce Back
The company is using its identity graph and layering in first-party data from its ConnectID.
The Trade Desk Hands UID 2.0 Code to PRAM
The Trade Desk is handing code for UID 2.0 over to PRAM, where the IAB Tech Lab will oversee the open-source identifier.
How Ad Tech Wound Up Monetizing Sanctioned Russian Websites
The industry is without a standard definition of disinformation.
Walgreens Advertising Group Expands Into Advanced TV
Brands can now use the pharmacy chain’s first-party data in their television buys.
Condé Nast and Verizon Media Are Swapping Content for Ad Tech
Condé Nast and the soon-to-be-sold Verizon Media are swapping content for ad tech in an expanded partnership.
Video Spurs PubMatic’s Q1 Revenues to $43.6 Million
PubMatic posted revenues of $43.6 million for the opening quarter of 2021 as video and CTV spend bolstered revenues.
Magnite Centers Future on CTV Following $60 Million Q1
Magnite, which just bought SpotX, pins its hopes on CTV following $60 million in the first quarter of 2021.
What’s Next for Verizon Media After the $5 Billion Sale to Apollo?
What's next for Verizon Media after it sells to Apollo later this year for $5 billion?
With Its Grocery Business Booming, Instacart Shifts Its Focus to Advertising
Total sales among brands running ads on the platform have increased more than 200%.
FuboTV Pitches World Cup and Ad Targeting at NewFronts
FuboTV pitches World Cup coverage and a LiveRamp partnership in its NewFronts show.