‘Hurt All Constituents’: Fresh Concern Over Google’s Alleged Ad Auction Rigging
Newly unredacted parts of a lawsuit against Google reveals a scheme to overcharge advertisers and underpay publishers.
A Tech Brand Imagines a World That Hasn’t Been Reimagined At All in First Campaign
In an effort to show what the world would be like if it were not reimagined and reinvented, Globant partnered with independent agency GUT Buenos Aires to launch its first-ever [...]
More Marketers Turn to Meta’s Creative Tailoring and Testing Tools
More marketers are prioritizing using Meta's tools this year.
Teads Promotes Monique Pintarelli to Chief Revenue Officer to Lead US Operations
She succeeds its U.S. CEO Jim Daily.
NBCUniversal and RTL Extend Media Inventory
The partnership will aim to offer advertising opportunities for marketers and agencies across the U.S., Europe and Asia.
T-Mobile Enters Rideshare Advertising with Acquisition of Octopus Interactive
The terms of the deal were not disclosed.
Discovery Joins OpenAP as Minority Owner
The move could also ultimately reinstate co-founder WarnerMedia’s major role in the company.
Facebook, Google Slapped With Hefty Fines by French Privacy Watchdogs
Commission Nationale Informatique & Libertés is taking action against the two tech giants for violating EU privacy laws.
Spotify Unveils Clickable Podcast Ads With Its Call to Action Card
The visual advertisement aims to dramatically streamline site visits.
Best Buy Expands Its Ad Business With Revamped In-House Media Unit
The retailer looks to leverage its relationship with customers and growing first-party data.
Programmatic Players Lunge Toward Connected TV in 2022
Pain points worsened last year after early growth. Can technology solve the problems?
5 NFT Trends for Brands in the New Year
From partnerships to virtual real estate, the NFT revolution holds massive potential for brands.
PubMatic Teams Up With NewsGuard to Implement Additional Brand Safety Measures
It's the latest SSP to use the database to weed out untrustworthy publishers.
Amazon Public Policy Chief Lartease Tiffith Jumps to IAB
Washington D.C. execs are permeating into tech firms and ad land.
The Pentagon Is Using Ad Blockers to Counter Malvertising
The Department of Defense has deployed ad-blocking methods according to a letter sent to Congress.