Amazon Posts a 27% Gain in Net Sales During the Second Quarter
Though the technology conglomerate continued its growth trajectory during its most recent fiscal quarter, the earnings results missed expectations and disappointed investors.
IPG Announces It Will Join UID2 as Its First Closed Operator
PG announced that it will be joining UID2 as a closed operator, meaning Kinesso and Acxiom will be the first operators of UID2 inside of IPG.
Architectural Digest Launches Home Improvement Vertical, AD It Yourself
The new vertical will highlight elevated do-it-yourself projects and actionable advice from AD editors, providing readers with inspiration, instruction and resources.
DoubleVerify Extends Turnkey Brand Safety Floor Controls, Brand Suitability Tiers to YouTube
A new Death and Injury category was added.
Alphabet Revenue Soared 62% to Hit $61.9 Billion in Q2
Alphabet today posted revenues of almost $62 billion for the second quarter of 2021, a performance that reflects advertisers' continued investment in digital.
Nielsen Lays Groundwork for Cookieless Measurement Approach
Plan is latest step in firm's move toward a single cross-platform tool.
GroupM’s Choreograph Names Brendan Moorcroft its First Dedicated CEO
“The chance to come to Choreograph and help some of the world’s leading brands is the kind of opportunity I could not pass up.” - Brendan Moorcroft
Meet the Winners of the 2021 Adweek Readers’ Choice: Best of Tech Partner Awards
These ad-tech and mar-tech solutions were tops in their categories, according to our community.
CEO Mark Read Discusses WPP’s Data-Focused Shift Toward a New Digital Age
The chief executive talked Adweek through his company's playbook for the future ahead of his NexTech 2021 appearance.
NBCUniversal Becomes First Major Media Company to Adopt Ad-ID
The deal builds on the current agreement with streaming service Peacock.
The Trade Desk’s Philippa Snare on Solimar, Data Awakening and Facebook
She joined the DMP from Facebook in March 2020 to lead its EMEA growth.
Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint
It works by detecting data transmissions in real-time by territory, device, bandwidth usage and time of day and combines these to determine the costs based on local electricity consumption rates.