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Adobe and Yahoo Strike Identity Pact

Adobe and Yahoo have announced an integration meaning the latter's first-party data can be used to tailor marketing interventions on the Adobe Experience Platform.

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Samsung Ads Debuts Connected TV Predictive Planner to Boost AVOD Ad Buys

Audience Advisor uses data to predict reach and frequency in the AVOD ecosystem.

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ZeoTap Lands $11 Million in Additional Series C Funding

ZeoTap has landed $11 million in funding led by Liberty Global Ventures building on its earlier C-round investments.

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Uber Is Doubling Down on Its Ads Business With Its Latest Executive Hire

Uber has appointed Dr. Mark Grether as general manager of its advertising business.

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Mediaocean’s M&A Merry-Go-Round Takes Another Twist

Private equity pairing CVC and TA's purchase demonstrates ad tech's next phase.

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Mirriad and Looping Group Sign Partnership to Develop Video Content Solutions

The CEO of Mirriad said that the partnership was formed because consumers were increasingly looking to avoid adverts, making them more difficult to reach.

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DoubleVerify Expands EMEA Presence With Meetrics Acquisition

DoubleVerify has made its first purchase since listing as a public company with the acquisition of fellow verification company Meetrics for an undisclosed sum.

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This Platform Is Helping Marketers Reach Buyers When They Are Happiest—Opening Packages

Undigital's new technology tracks the impact of unboxing campaigns.

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Walmart DSP Is Coming This Fall

The retailer is partnering with The Trade Desk to provide an alternative to walled gardens.

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Ad-Tech Firm Cavai Raises $9 Million as It Eyes US Expansion and IPO

The company aims to build ahead of a potential stock market entry in 2022.

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ANA Aims to Begin Cross-Platform Measurement Testing in Late Spring 2022

Marketers hope to reduce waste and prevent ads from annoying shoppers.

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Facebook’s PET Projects to Help It Navigate Changes by Apple, Google

The social network goes into detail on its efforts with privacy-enhancing technologies.

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Amazon Posts a 27% Gain in Net Sales During the Second Quarter

Though the technology conglomerate continued its growth trajectory during its most recent fiscal quarter, the earnings results missed expectations and disappointed investors.

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Teads Delays Its IPO Plans

The ad-tech outfit had eyed a $5 billion valuation as a public company.

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IPG Announces It Will Join UID2 as Its First Closed Operator

PG announced that it will be joining UID2 as a closed operator, meaning Kinesso and Acxiom will be the first operators of UID2 inside of IPG.