Verizon Media Now Has a Way to Target People When No User ID Is Present
Verizon Media now has targeting tech for instances when no identifier is available.
Roku Expands Measurement Program to Track Ad Performance Across Screens
Roku's expanding its measurement program to help advertisers track performance across screens.
Cardlytics to Buy Data Platform Bridg in $350 Million Deal
Its second purchase in recent months brings its spending on mergers and acquisitions to $625 million.
Brian O’Kelley: Ad Tech Needs to Embrace Change, Not Resist it
In his current role, O'Kelley aims to apply programmatic principles to the logistics industry.
Advertisers’ Questions Persist as Google Opens FLoCs to External Trials
The industry is scratching on the precipice of seismic change.
When Apple’s IDFA Changes Hit ‘Nobody Really Knows’ What To Expect
The consensus among the ad industry is that opt-in rates will be low, but what happens next is anyone’s guess with almost half of all marketers now scurrying for a [...]
Twitter, Nielsen Expand Integration of Cross-Media Solutions Across Video Ad Platform
The move covers new subscriptions to Ad Intel and Media Impact, more access to Total Ad Ratings.
Publicis Groupe’s Epsilon and The Trade Desk Ink Cookie-less Targeting Pact
The partnership also comes ahead of an imminent Apple iOS update that would see the availability of IDFAs, Apple’s mobile identifier for advertisers, seriously diminish.
A New Consortium Is Here to Bring More Data to TV Ad Buying
Dish Media, TransUnion and VideoAmp are some of the companies involved.
Connected TV Saw Big Gains During the Pandemic
And programmatic is gearing up to be a big winner.
Apple Clamps Down on IDFA Workarounds
Ad tech aims to stay out of Apple's doghouse.
Google’s Cookie Alternative FLoC Is Now Open to Third-Party Testing
The trial will begin across North American and Asia-Pacific regions as part of the Privacy Sandbox rollout.