What are scam ads, and how do you ensure yours doesn’t look like one? What alternatives are there to cookies? Which new tools can facilitate your work and expand your ad reach? Where can you turn to understand your target audience better and track your audience's shopping habits and more? Ad tech is continually developing to help save you money and grow your ad reach. Follow up on the latest ad-tech news, discover the latest tools, apps and developments in the world of ad tech.
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With AI-based Custom Algorithms, Marketers Wring More Value From the Open Web

Unlike other uses of AI technology, marketers say custom algorithms give them control.

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OpenX Is Officially Net Zero. Here’s How It Got There

The supply-side platform today announced it reached its SBTi-approved goals.

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As Cookies Wane, Retargeting Protocol Fledge Emerges as Privacy Sandbox Favorite

The retargeting protocol in Google’s privacy sandbox suite of cookie replacements is gaining adherents.

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Project Poirot, the DOJ and the Unintended Consequences of Google’s Divesture

Meanwhile, DSPs could potentially integrate closely with the sell-side as seen with Criteo, Amazon, The Trade Desk and Yahoo.

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Programmatic Ad Spend Is Getting Less Murky

Industry experts question validity and ability to generalize study.

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Direct Deals Grow for Marketers, but Won’t Solve All of Programmatic Ad Buying’s Ills

It can’t alone fix the industry’s existential crisis of cookie deprecation.

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Erasing the Line Between Paid and Owned Media Can Transform Your Marketing

2023 will be a year of media fusion with unified efforts for end-to-end customer communications.

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Pinterest, LiveRamp Team Up on Clean Rooms

Albertsons Media Collective is the platform’s first advertising partner to participate.

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Twitter’s New Buyers and Safari’s Ascendance: Experts’ Take on What 2023 Has in Store

2023 will see the need to collaborate between media companies, agencies, advertisers and measurement companies, along with technologies like programmatic and identity resolution.

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Amazon Poised to Take More Share of the Competitive Clean Room Market

Amazon is expanding its footprint into data clean rooms, which let advertisers and publishers join their data and find overlap without leakage.

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Yahoo Paid Zero Cash for Its 25% Stake in Taboola

Taboola, which is publicly traded, will issue more shares rather than sell existing ones.

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‘Creative Dealmaking’: What Yahoo’s Stake in Taboola Says About Ad Tech’s Next Phase of M&A

The deal presents a new playbook for dealmaking as the economy enters a potential recession.

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BlueTriton Brands Is Working With Teads to Measure, and Lower, the Carbon Impact of Its Ads

40% of tech carbon emissions come from electricity, per sustainability measurement firm.

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Meet the Winners of the 2022 Adweek’s Readers’ Choice: Best of Tech Partner Awards

Across 33 categories, our audience selected the top performers from the last year.

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Neuro-Insight Promotes Pranav Yadav to Global CEO

With an expanded role, Yadav aims to lead the company into "rapid expansion" in 2023.