Theoretical Physics Prepared Jonathan Roberts for a Career in Ad Tech
The Oxford academic found a stimulating complexity in both worlds.
Why More Publishers Aren’t Transacting on Attention … Yet
Marketers can use guarantees strategically to avoid ad fraud.
Progressive Marketers Are Tracking a New Metric: Share of Model
Measuring how large language models like ChatGPT perceive your brand will become essential.
Large Brands Are Still Advertising on Made-for-Advertising Websites After Industry Outcry
Hundreds of brands, facilitated by almost every major ad-tech firm, are paying to advertise on spammy websites.
How Attention-Guaranteed Media Buys Will Impact the Industry
OMD and Playground xyz leaders offer perspectives on the attention economy.
Sora’s Expected Impact on Marketers: In-Housing Creative and Pricing Changes
OpenAI's Sora has agencies bracing for yet another AI disruption.
People Want to Know When AI Is Used in Ads, Research Confirms
A Publicis Media and Yahoo survey shows that people like to know when AI is used to create an ad.
SMBs Still Cautious Advertising on X Despite Lower CPMs
Despite lower CPMs, SMBs hesitate to advertise on X.
How Dotdash Meredith Helps Advertisers Convert From Cookies to Contextual
Dotdash Meredith's contextual solution,D/Cipher, launched in May, knits together insights from its 48 brands.
Pereira O’Dell’s Global AI Innovation Hub Connects Brands to Startups
Agency Pereira O’Dell launched Silverside AI in San Francisco, connecting AI startups with brands.
Tech Leaders’ Quotes From the Contentious Child Safety Senate Hearing
Top quotes from execs from Meta, TikTok, X and others at Congress over child safety concerns.
Q&A: Doug Ray’s New Advisory Hits on Marketers’ Need for On-Demand Expertise
Ex-Carat CEO Doug Ray founded an eponymous advisory amid the rise of the so-called fractional CMO.
Brands Swap Viral Tweets for TikTok and Instagram This Super Bowl
While real-time conversations will happen on X, brands build strategy for before and after Super Bowl .
The 2024 Ad-Tech Battleground: Identity and Politics
It is essential that these disparate efforts are unified under a common vision and framework.
CES 2024 and Eureka Park Unveiled Tomorrow’s Neatest Trends in Consumer Tech
These pioneering products, still in their infancy, serve as crucial indicators of evolving consumer preferences.