What’s Next for Verizon Media After the $5 Billion Sale to Apollo?
What's next for Verizon Media after it sells to Apollo later this year for $5 billion?
With Its Grocery Business Booming, Instacart Shifts Its Focus to Advertising
Total sales among brands running ads on the platform have increased more than 200%.
FuboTV Pitches World Cup and Ad Targeting at NewFronts
FuboTV pitches World Cup coverage and a LiveRamp partnership in its NewFronts show.
Ad-Tech Veteran Neal Richter Leaves SpotX for Amazon
Ad-tech veteran Neal Richter is leaving SpotX ahead of Magnite's acquisition.
OpenAP Debuts OpenID to ‘Drag Linear TV Into 2020’
OpenAP has a new digital-like identifier called OpenID used for consistent cross-screen targeting and measurement.
Criteo’s Cookieless Countdown Includes New Targeting Tool
Criteo has today unveiled plans to launch a contextual advertising tool that will enable advertisers to target ads by combining first-party data with contextual signals.
Big CTV Platforms Gear Up for Upfront Season
They talked through their upfront strategies during Adweek's Convergent TV Summit.
‘Business Is Strong:’ Some Publishers’ Returning Ad Dollars Exceed Expectations
With digital ad spend up, publishers are saying "business is strong."
It Can’t Rain Forever: Finding the Bright Side to IDFA
There's a lot to like about the future of Apple's in-app advertising.
The Trade Desk, Magnite and Innovid Form CTV Pact
Innovid has partnered with The Trade Desk and Magnite to bring more interactive ads to CTV.