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AdColony Sells to Digital Turbine in an Estimated $400 Million Deal

Ad Tech

Yet another M&A deal brokered by Luma Partners as ad tech simmers over.

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Will Ad Tech Changes Leave Publishers and Marketers Stranded on Apple Island?

As Google attempts to create a privacy-forward advertising future by coalition, Apple is in stark contrast.

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Mobile App Economy Witnesses Further Consolidation as IronSource Buys Luna Labs

Ad Tech

Another move ahead of Apple's privacy changes requiring third party access through IDFA.

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DoubleVerify: Inflammatory and Misleading Content Spiked 83% Year Over Year Last November

The company analyzed other major 2020 events, including the pandemic and the Covid-19 vaccine.

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Vizio Accelerates Its Streaming Ads Business as the CTV Arms Race Heats Up

Programmatic

Smart TV makers really don’t want to miss out on the streaming boom.

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The Trade Desk’s Q4 Revenue Leaps 48% to $320 Million

Ad Tech

Total spend on the platform was $4.2 billion in 2020.

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The Trade Desk to Hand Control of Unified ID 2.0 to Prebid

Programmatic

A neutral body will be in charge of the collaborative replacement to third-party cookies.

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The ANA Lays Groundwork for Digital Supply Chain Audit

Ad Tech

Trade body appoints Mark Stewart to head up Media Leadership Consortium.

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Ad-Tech Mavens Back ‘Founder-Friendly’ Investment Syndicate

Ad Tech

Ari Paparo, Ben Barokas, JT Batson and Joe Zawadski among supporters of First Party Capital.

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To Grow Its Ad Business, LG Taps SpotX as Primary SSP

Programmatic

Move comes after the smart TV maker invested $80 million in data company Alphonso.

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MySpace Owner Viant Wants Advertisers to Move Away From Individual Tracking

Programmatic

COO Chris Vanderhook explains the DSP's strategy on the day it goes public.

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Criteo Heralds ‘Transformation,’ But Primes Itself for the Privacy Pinch

Ad Tech

Apple and Google headwinds prompt warning of $16 million revenue hit.

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YouTube Receives Content-Level Brand Safety Accreditation From Media Rating Council

Ad Tech

The Google-owned video site is the first digital platform to achieve this.