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Outbrain Is Going Public

Ad Tech

Outbrain is seeking a $2 billion valuation via an initial public offering after its earlier aborted merger with Taboola.

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DoubleVerify Eyes $4 Billion Valuation in IPO

NYSE float is the latest of several public listings in 2021.

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The Trade Desk, Magnite and Innovid Form CTV Pact

Programmatic

Innovid has partnered with The Trade Desk and Magnite to bring more interactive ads to CTV.

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How Salesforce Is Undergoing a Digital Transformation

Mediaweek

The pace and scale of companies overhauling their tech has accelerated amid the pandemic.

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Google Confirms Fledge Origin Trials to Kick Off Sooner Than Anticipated

Ad Tech

'Advertiser testing' to subsequently occur later in the year as the 2022 deadline looms.

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What’s Next for PRAM as Ad Targeting Fundamentally Changes?

Mediaweek

What's next for PRAM as Apple and Google change the rules on ad targeting?

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Google Unveils Automated Brand Safety Tool to Create ‘Dynamic Exclusion Lists’

Ad Tech

The aim is to streamline the manual processes of campaign management.

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AppLovin Goes Public as a $28.6 Billion Company

Ad Tech

Applovin IPOs at $28.6 billion valuation.

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Adweek Special Report: The Death of Cookies

Ad Tech

The impact on ad tech, media, brands and agencies.

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Is Your Brand Ready for Its Retail Media Moment?

You still have time to prepare.

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Verizon Media Now Has a Way to Target People When No User ID Is Present

Programmatic

Verizon Media now has targeting tech for instances when no identifier is available.

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Roku Expands Measurement Program to Track Ad Performance Across Screens

Roku's expanding its measurement program to help advertisers track performance across screens.

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Cardlytics to Buy Data Platform Bridg in $350 Million Deal

Ad Tech

Its second purchase in recent months brings its spending on mergers and acquisitions to $625 million.

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Brian O’Kelley: Ad Tech Needs to Embrace Change, Not Resist it

Ad Tech

In his current role, O'Kelley aims to apply programmatic principles to the logistics industry.

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Advertisers’ Questions Persist as Google Opens FLoCs to External Trials

The industry is scratching on the precipice of seismic change.