AdColony Sells to Digital Turbine in an Estimated $400 Million Deal
Yet another M&A deal brokered by Luma Partners as ad tech simmers over.
Will Ad Tech Changes Leave Publishers and Marketers Stranded on Apple Island?
As Google attempts to create a privacy-forward advertising future by coalition, Apple is in stark contrast.
NBCU Expands Addressable Offerings Through Charter Partnership
An “unprecedented cooperation."
PubMatic Posts Record Revenues in First Post-IPO Quarter
Ad-tech firm is now valued at $2 billion.
Mobile App Economy Witnesses Further Consolidation as IronSource Buys Luna Labs
Another move ahead of Apple's privacy changes requiring third party access through IDFA.
DoubleVerify: Inflammatory and Misleading Content Spiked 83% Year Over Year Last November
The company analyzed other major 2020 events, including the pandemic and the Covid-19 vaccine.
Vizio Accelerates Its Streaming Ads Business as the CTV Arms Race Heats Up
Smart TV makers really don’t want to miss out on the streaming boom.
The Trade Desk’s Q4 Revenue Leaps 48% to $320 Million
Total spend on the platform was $4.2 billion in 2020.
The Trade Desk to Hand Control of Unified ID 2.0 to Prebid
A neutral body will be in charge of the collaborative replacement to third-party cookies.
The ANA Lays Groundwork for Digital Supply Chain Audit
Trade body appoints Mark Stewart to head up Media Leadership Consortium.
Ad-Tech Mavens Back ‘Founder-Friendly’ Investment Syndicate
Ari Paparo, Ben Barokas, JT Batson and Joe Zawadski among supporters of First Party Capital.
To Grow Its Ad Business, LG Taps SpotX as Primary SSP
Move comes after the smart TV maker invested $80 million in data company Alphonso.
MySpace Owner Viant Wants Advertisers to Move Away From Individual Tracking
COO Chris Vanderhook explains the DSP's strategy on the day it goes public.
Criteo Heralds ‘Transformation,’ But Primes Itself for the Privacy Pinch
Apple and Google headwinds prompt warning of $16 million revenue hit.
YouTube Receives Content-Level Brand Safety Accreditation From Media Rating Council
The Google-owned video site is the first digital platform to achieve this.