What Marketers Should Know About Adventr’s Interactive Digital Video Ads
The ad-tech company raised $5 million in seed capital, including an investment from John Legend.
How Domino’s and Expedia Use Attention to Improve Campaign Effectiveness
GumGum’s Mindset Platform increased ROAS for early adopters Expedia and Domino's.
Working From Home Spurs Ad Block Rates to Rise
Ad-blocking apps in the U.S. saw a 17% increase from the second quarter of 2023 to the third quarter, rising from 115,000 to 134,000 across Google Play.
NBCUniversal Aims to Democratize CTV Through More Accessible Tech for Ad Buyers
Products like Peacock Ad Manager are opening up streaming to small-business advertisers.
Why Crypto Company OKX Remains Bullish Despite Market Infamy
OKX saw a 20x year-on-year retail user sign-up.
Cookie Crunch: Performance Marketers’ Preparation (or Lack of) for Deprecation
The marketers most dependent on signals are least likely to be preparing for cookie deprecation (except a few proactive ones) .
More Data, More Problems. Simplify by Adding AI
What used to take 8 months shouldn't take more than 8 hours.
Unstructured Data, Training and Copyright Threats Thwart Brands’ Adoption of Gen AI
Of 900 marketers, 78% said their organizations lack any form of AI-focused education or training.
YouTube Amps Up Global Efforts to Eliminate Ad Blockers
Ad blocking costs advertisers billions in lost revenue.
Google Boss Sundar Pichai Defends Apple Search Deal. Here’s What to Know
The CEO claims Google's product is superior while acknowledging Apple has been a threat.
Antitrust Watchdog’s Privacy Sandbox Guidance Spurs Questions on Buy-Side Involvement
A 60-120-day period will come between the testing and deprecation of cookies mid-next year.
Microsoft Appoints New CMO as It Focuses on the ‘Era of AI’
Revenue jumped 19% to $24.3 billion in Microsoft's Intelligent Cloud division last quarter.
Israeli Ad-Tech Firms Re-Strategize Amid War
With employees drafted into a conflict with heavy casualties, Israeli ad-tech companies figure out how to keep serving clients.
AI Watch: Weekly Updates for the Latest in Generative AI News
Agencies remain skeptical of gen AI, BBC blocks web crawlers from OpenAI and Common Crawl.