DoubleVerify Eyes $4 Billion Valuation in IPO
NYSE float is the latest of several public listings in 2021.
How Salesforce Is Undergoing a Digital Transformation
The pace and scale of companies overhauling their tech has accelerated amid the pandemic.
Google Confirms Fledge Origin Trials to Kick Off Sooner Than Anticipated
'Advertiser testing' to subsequently occur later in the year as the 2022 deadline looms.
What’s Next for PRAM as Ad Targeting Fundamentally Changes?
What's next for PRAM as Apple and Google change the rules on ad targeting?
Google Unveils Automated Brand Safety Tool to Create ‘Dynamic Exclusion Lists’
The aim is to streamline the manual processes of campaign management.
Is Your Brand Ready for Its Retail Media Moment?
You still have time to prepare.
Verizon Media Now Has a Way to Target People When No User ID Is Present
Verizon Media now has targeting tech for instances when no identifier is available.
Roku Expands Measurement Program to Track Ad Performance Across Screens
Roku's expanding its measurement program to help advertisers track performance across screens.
Cardlytics to Buy Data Platform Bridg in $350 Million Deal
Its second purchase in recent months brings its spending on mergers and acquisitions to $625 million.
Brian O’Kelley: Ad Tech Needs to Embrace Change, Not Resist it
In his current role, O'Kelley aims to apply programmatic principles to the logistics industry.
Advertisers’ Questions Persist as Google Opens FLoCs to External Trials
The industry is scratching on the precipice of seismic change.