Read the latest ad tech news. Find insights from our trusted team at Adweek on the advertising trends most impacting the ad tech industry.

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What Marketers Should Know About Adventr’s Interactive Digital Video Ads

The ad-tech company raised $5 million in seed capital, including an investment from John Legend.

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How Domino’s and Expedia Use Attention to Improve Campaign Effectiveness

GumGum’s Mindset Platform increased ROAS for early adopters Expedia and Domino's.

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Working From Home Spurs Ad Block Rates to Rise

Ad-blocking apps in the U.S. saw a 17% increase from the second quarter of 2023 to the third quarter, rising from 115,000 to 134,000 across Google Play.

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NBCUniversal Aims to Democratize CTV Through More Accessible Tech for Ad Buyers

Products like Peacock Ad Manager are opening up streaming to small-business advertisers.

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Why Crypto Company OKX Remains Bullish Despite Market Infamy

OKX saw a 20x year-on-year retail user sign-up.

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Cookie Crunch: Performance Marketers’ Preparation (or Lack of) for Deprecation

The marketers most dependent on signals are least likely to be preparing for cookie deprecation (except a few proactive ones) .

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More Data, More Problems. Simplify by Adding AI

What used to take 8 months shouldn't take more than 8 hours.

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Unstructured Data, Training and Copyright Threats Thwart Brands’ Adoption of Gen AI

Of 900 marketers, 78% said their organizations lack any form of AI-focused education or training.

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YouTube Amps Up Global Efforts to Eliminate Ad Blockers

Ad blocking costs advertisers billions in lost revenue.

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Google Boss Sundar Pichai Defends Apple Search Deal. Here’s What to Know

The CEO claims Google's product is superior while acknowledging Apple has been a threat.

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Antitrust Watchdog’s Privacy Sandbox Guidance Spurs Questions on Buy-Side Involvement

A 60-120-day period will come between the testing and deprecation of cookies mid-next year.

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Microsoft Appoints New CMO as It Focuses on the ‘Era of AI’

Revenue jumped 19% to $24.3 billion in Microsoft's Intelligent Cloud division last quarter.

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Israeli Ad-Tech Firms Re-Strategize Amid War

With employees drafted into a conflict with heavy casualties, Israeli ad-tech companies figure out how to keep serving clients.

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AI Watch: Weekly Updates for the Latest in Generative AI News

Agencies remain skeptical of gen AI, BBC blocks web crawlers from OpenAI and Common Crawl.