Unlike other uses of AI technology, marketers say custom algorithms give them control.
The supply-side platform today announced it reached its SBTi-approved goals.
The retargeting protocol in Google’s privacy sandbox suite of cookie replacements is gaining adherents.
Meanwhile, DSPs could potentially integrate closely with the sell-side as seen with Criteo, Amazon, The Trade Desk and Yahoo.
Industry experts question validity and ability to generalize study.
It can’t alone fix the industry’s existential crisis of cookie deprecation.
2023 will be a year of media fusion with unified efforts for end-to-end customer communications.
Albertsons Media Collective is the platform’s first advertising partner to participate.
2023 will see the need to collaborate between media companies, agencies, advertisers and measurement companies, along with technologies like programmatic and identity resolution.
Amazon is expanding its footprint into data clean rooms, which let advertisers and publishers join their data and find overlap without leakage.
Taboola, which is publicly traded, will issue more shares rather than sell existing ones.
The deal presents a new playbook for dealmaking as the economy enters a potential recession.
40% of tech carbon emissions come from electricity, per sustainability measurement firm.
Across 33 categories, our audience selected the top performers from the last year.
With an expanded role, Yadav aims to lead the company into "rapid expansion" in 2023.