People Want to Know When AI Is Used in Ads, Research Confirms

But people and advertisers are divided over the use of AI in advertising, per a Publicis Media and Yahoo survey

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People generally prefer to know when they are being shown content generated by artificial intelligence, according to one study.

To better understand people’s attitudes toward AI-generated imagery in ads—including AI models, background and images—Publicis Media and Yahoo polled 1,200 U.S. consumers, showing them ads that included disclosures stating that AI was used.

It found that one in four consumers noticed the AI disclosures, resulting in a 47% increase in ad appeal, a 73% rise in ad trustworthiness and a 96% jump in overall brand trust.

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