On TikTok, USA Today Finds Traction Without News
Its franchises Humankind and Problem Solved have built massive video viewerships.
Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth
Christine Cook will oversee advertising revenues across all media platforms.
Dotdash Meredith Pens Pinterest Partnership, Joining Condé Nast and Tastemade
The publisher will produce vertical video for the platform, which aims to increase its inventory.
By Attracting National Budgets, Texas Monthly Grows Ad Revenue 31%
The regional publisher grew overall revenue 39% in 2022.
TelevisaUnivision’s Post-Cookie Targeting Shows Promise for Seller-Defined Audiences
The first case study of Google's PPS provides early data for the viability of seller-defined audiences to describe audiences.
As Axel Springer Expands, Its US Identity Remains a Question
The German media company is unfamiliar to buyers and its portfolio lacks cohesion.
Glamour Launches a Standalone Commerce Operation, By Women
The storefront aims to yield valuable advertising inventory and shopper data.
Adweek Podcast: Building a Brand With Jess Zafarris
How publishers, brands, and even you, can establish a brand voice and presence online.
The Speed of Culture Podcast: Catering to Every Consumer Passion Point
Digital media strategies from New York Times chief marketer David Rubin.
The Athletic Launches F1 Coverage, Rounding Out Its Sporting Calendar
The new vertical aims to cater to rising international interest in the sport.
Overtime Launches Boxing Vertical, Its Third Franchise, Citing Youth Demand
The socially native publisher aims to capitalize on emerging consumption patterns in sports.
Legacy and Impact Lead This Year’s All Ways Black Initiative From Penguin Random House
PRH teams with nonprofit Little Free Library to get books to readers.
As Advertisers Pivot to Out-Stream, What’s the Incentive for Publishers?
In an ideal world, seamless adoption of the IAB guidelines on both sides of the advertising ecosystem would happen. So why haven’t they been applied, and why hasn’t inventory been [...]
The New Republic Names Michael Caruso as New CEO and Publisher
Caruso aims to expand its events portfolio and experiment with new editorial franchises.
Google’s Latest Adjustments to Topics, Again, Favors Large Publishers
Topics is only available for 5% of Chrome browsers. Still, there are growing concerns over if it will really help publishers.