Read about the latest trends in publisher marketing. Explore articles on publishing news featuring insights and analysis from our team of experts at Adweek.

A razor-sharp focus on media, advertising, technology and branding. Discover the publishers that are breaking news and faking news. Navigate the publishing industry's greatest challenges as the print/digital divide gets deeper and deeper.

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Google’s AI Model Gemini Spurs Fresh Concerns Among Publishers

Gen AI tools can disrupt 66% of publisher traffic and bite a major chunk of revenue.

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Enthusiast Gaming Lays Off Almost 10% of Staff As Revenues Slip

The publicly traded publisher lost $59 million in the third quarter.

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Bustle Publisher Revenue Drops 10% as CPG and Parenting Brands Falter

The company will bring in between $136 million and $144 million in 2023.

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Publishers Disguising Gen AI Content Risk Commercial and Reputational Blowback

The share price of the publicly traded Arena Group has dropped 20%, wiping out millions of dollars in value, according to public filings

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With Its Novel Affiliate Model, The Sporting News Bets on Lifetime Value

Its revenue-share structure rewards the publisher for referring repeat customers.

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The News Movement Nets 7-Figure Revenue After First Year in the US

Social publisher The News Movement is on pace to generate a seven-figure revenue after launching in the U.S. a year ago, according to cofounder and president Ramin Beheshti. While other [...]

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How Attention Metrics Can Avoid Getting Gamed by Bad Actors

Signal loss has helped spur the industry to think about attention metrics

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Working From Home Spurs Ad Block Rates to Rise

Ad-blocking apps in the U.S. saw a 17% increase from the second quarter of 2023 to the third quarter, rising from 115,000 to 134,000 across Google Play.

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NBCUniversal Aims to Democratize CTV Through More Accessible Tech for Ad Buyers

Products like Peacock Ad Manager are opening up streaming to small-business advertisers.

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Dow Jones Names Mother, Mediahub and TBWA’s EG+ Its Global Agency Partners

The publisher will sever its nearly ten-year partnership with incumbents The&Partnership and mSix&Partners.

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Exclusive: BuzzFeed Inc. Announces Strategic Shift, Longtime Publisher Steps Down

Veteran executive Jessica Probus will step up as its new publisher.

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Leaked Audio From The Information Reveals Subscription Wins and Advertising Woes

Its new Information Pro product generated nearly $800,000 in five months.

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Recurrent Ventures Names New CEO, Its Third in 3 Years

Co-founder Andrew Perlman, a private equity executive, replaces Alex Vargas in the role.

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The Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles

The publisher, like much of the industry, has seen traffic steadily decline.

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Black-Owned Publishers Are Building More Collaborative Collective Models to Court Brand Budgets

Groups like Bomesi and B Code are pushing beyond the ad networks of the last decade.