Mitchell Parton is ADWEEK's senior commerce reporter, covering retail media as well as the rise of agentic and social commerce. Before joining ADWEEK in 2026, he was a reporter at Digiday Media's Modern Retail and before that wrote for several regional publications in Texas.
ExclusiveShopify Stores Face Suspected AI-Driven Attacks
German-based software engineer Roman Zipp was buying a mechanical keyboard from a Shopify-powered storefront last month, when he discovered a series of ecommerce cyberattacks.
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DoorDash Buying Instacart Challenges Uber’s $2 Billion Ad Business
The companies' joint resources would be hard for brands to ignore, ad buyers say.
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Amazon Says External AI Agents Aren’t Hurting Its Ad Business
The company reported its highest-ever operating margin in Q3 of 13.9%
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Walmart+ Launches in Mexico at Half the U.S. Price
Subscription includes free shipping, delivery, streaming, and mobile internet perks
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DoorDash Agrees to Buy Instacart For About $17 Billion
The deal would create a food delivery and advertising powerhouse
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Best Buy’s Signature Yellow Tag Is the Star of New Holiday Campaign
Best Buy's signature tag and blue-and-yellow color scheme are the focal point of its holiday ad campaign.
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Consumers Aren’t Ready to Let AI Do Their Holiday Shopping Yet
Few consumers trust agents to purchase on their behalf, surveys suggest
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Half of Shoppers Plan to Buy Gifts Like Meals or Event Tickets, Deloitte Finds
Experience-based holiday gifts have risen dramatically since 2024.
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Google Sells Itself As A Commerce ‘Matchmaker,’ Not A Retailer
The search giant wants to control how people discover new brands.
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Walmart Embraces AI Agents That Shop on Behalf of Customers
The retailer is setting the rules AI shopping agents will have to follow.
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