Mitchell Parton is ADWEEK's senior commerce reporter, covering retail media as well as the rise of agentic and social commerce. Before joining ADWEEK in 2026, he was a reporter at Digiday Media's Modern Retail and before that wrote for several regional publications in Texas.
ExclusiveUnited Reorganizes Advertising Business To Prioritize Starlink and Other Tech Investments
Changes at United's Kinective Media follow a string of leadership departures.
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Walmart Tests Placing Marketplace Inventory In Stores For Pickup and Delivery
Items from third-party sellers could soon arrive alongside shoppers' grocery orders.
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Walmart Adds One-Hour Express Pickup Ahead Of Holidays
The service is now available at 500 stores and will expand nationwide.
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Walmart Is Betting on MrBeast and Holiday Films To Fuel Its Streaming Business
Vizio's WatchFree+ has more than 45,000 movies and shows.
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Walmart Lays Out Its Plan to Take Over TV Advertising
The acquisitions of Vizio and Vibe.co have created “thousands” of non-retail advertisers.
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ExclusiveAlbertsons’ Retail Media Head Leaves Grocery Giant
Brian Monahan most recently spearheaded a branded content offering.
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TikTok Adds an AI Shopping Assistant and Lets Users Buy Direct From Brands
TikTok is adding a new checkout feature where shoppers can buy directly from brands in its app—separately from TikTok Shop—as well as an AI shopping assistant that can move people [...]
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Uber Tries to Prove That Uber Eats Ads Don’t Hurt Physical Restaurant Sales
The delivery platform partners with Affinity Solutions on measurement capabilities.
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Amazon’s October Prime Day Is the Big Holiday Test for Brands
Sellers plan to use Big Deal Days to assess consumer behavior leading up to the holidays.
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Walmart+ Is Growing Faster Than Ever as the Retailer Loads on More Perks
Walmart has kept the annual price at $98 since launching in 2020.
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