The Latest
David Schwimmer Chases the Perfect Red Sweater in Quince’s Biggest-Ever Campaign
Friends star David Schwimmer is the hero of Quince's holiday ad, its largest-ever campaign.
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Tech Unicorn Mirakl Gets a Rebrand for the AI Age
The retail firm is undergoing its first makeover since launching in 2012.
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ExclusivePernod Ricard USA Hires VML as Commerce Agency of Record
The agency will lead shopper and in-store marketing for Jameson, Absolut, and Kahlúa.
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ExclusiveThe CPG Guys Want to Build a Business Bigger Than Podcasts
The podcasters have acquired executive groups and plan to launch a second show.
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ExclusiveAmazon’s AI Workspace Tool Gets Its First Ad Campaign
In addition to being a leader in online shopping and web services, Amazon wants to be king of the office.
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Amazon is Letting Customers Text Its Shopping Assistant
Amazon is giving customers the ability to text its AI shopping assistant, and serving up ads along the way.
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RaceTrac Starts an Ad Business to Leverage Loyalty Base
7-Eleven, Wawa, and other chains have also launched media networks in recent years.
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RadioShack Makes a Retro-Centric Comeback
The century-old brand has found a new niche in old-school speakers and radios.
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ExclusiveAmazon Advertisers Can Now Target Shoppers That Buy Elsewhere Via Attain
Advertisers can now target display and video ads to Amazon users who also shop at Walmart, Dollar General, Kroger, Walgreens, Sephora.
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ADWEEK Commerce Advantage: Ecommerce Agencies Are Buying Up TikTok Shop Specialists
Marketers see a big opportunity to influence Amazon sales on the app.
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ExclusiveShopify Stores Face Suspected AI-Driven Attacks
German-based software engineer Roman Zipp was buying a mechanical keyboard from a Shopify-powered storefront last month, when he discovered a series of ecommerce cyberattacks.
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Kay Sends Colin Jost on a Gift-Seeking Odyssey for the Holiday Season
Kay's holiday campaign starring SNL's Colin Jost lightens the pressure to give the perfect gift.
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The 2026 Holiday Ads Worth Watching
Watch festive campaigns from Starbucks, Lego, Verizon, Liquid I.V., and more.
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Selena Gomez and Tate McRae Bring the Magic to Ulta Beauty’s Holiday Campaign
Ulta Beauty’s holiday campaign features Selena Gomez and Tate McRae, whose brands are both sold at the retailer.
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DoorDash Buying Instacart Challenges Uber’s $2 Billion Ad Business
The companies' joint resources would be hard for brands to ignore, ad buyers say.
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