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Best Buy’s Home Experts Are the Stars of Its Fall Campaign

Home electronics retailer wants to tell customers it's more than a place to buy stuff.

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Infographic: Malls Were the Big Winner of Back-to-School Season

As kids head back to classrooms, in-person shopping returned as well.

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Beauty Brands Must Bridge Their In-Store and Digital Media Strategies

Cosmetics marketers need to take a second look at their websites.

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British Retailer B&Q Wants People to Decorate and ‘Choose Change’ to Improve Their Lives

Studio Uncommon created a third ad in an ongoing campaign for the home decor brand.

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Ikea Sees Opportunity for Physical and Digital Growth After the Pandemic

The home furnishings retailer plans to add stores and modernize its infrastructure.

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French Fashion Retailer Runs Campaign to Empower Women Without Featuring Any of Its Clothing

The campaign for Camaieu features professional women in action at their jobs—but doesn't feature the brand's apparel.

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Athleta and Simone Biles to Offer Limited Edition Line This Fall

Collection will serve as a 'sneak peak' for the full line the two are developing for the spring.

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How the Largest Jeweler in the US Is Preparing for Life Beyond the Mall

After sales slid double digits, Signet is adapting for the digital age.

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Could You be Curated by Kohl’s? The Retailer Wants to be Your Digital Personal Shopper

Chad Melnick has kept Kohl's at the edge of innovation, starting with partnerships with Facebook in 2019 to get the retailer a foot in the door when it comes to [...]

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Juice Press Founder Launches New Health and Wellness Brand

Before founding the health and wellness brand Juice Press in 2010 in NYC and expanding it to 85 locations across the country, Antebi worked in the family business and even [...]

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At Target, Customer Experience ‘Is the North Star, Always’

CMO Cara Sylvester on staying true to your brand promise.

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American Eagle Unveils Influencer Program for Student Athletes

Exclusive: Kedon Slovis, Tank Bigsby and Olivia Dunne are among the brand's first new faces.

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Funko Grows Up With Baby Yoda for its Macy’s Thanksgiving Day Parade Debut

“The main challenge the team faced was keeping the character's integrity while still making sure the balloon will fly,” said Dave Beré, Funko’s senior director of Marketing.

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Will US Regulators Crack Down on the Buy Now, Pay Later Industry?

Experts say the payment products have likely already caught the U.S. government's attention.

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Patti Smith Headlines Rimowa’s Star-Studded Call to Travel

The luxury luggage brand owned by LVMH hopes to ignite our wanderlust.