What is the retail world looking like in an increasingly digital landscape? The truth is that retail is alive and well, and there are constant changes and modifications to how retail attracts and retains customers. If your brand is retail-based, then you're on the right page. Read on to find out how retailing experts and marketing and advertising professionals navigate the industry in an online marketplace. Keep reading to find out how some of the biggest retailers in the country are managing their businesses and connecting with their audiences every day. The challenges, the successes, the pitfalls—they’re all here.
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Hailed for Pristine Luggage, Rimowa Is Trying Something Different: Used, Dented Luggage

A new campaign and Re-Crafted program extol the merits of wear and tear.

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Doing Anything for Love: Retail Ad Shows What Pet Owners Endure

The ad promotes the new branding for retailer Pets at Home and its veterinary business.

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Saks Live Sales Look to Fashion’s Past to Secure Its Future With Live Commerce

The luxury retailer and tech partner Bambuser turned a pandemic survival tactic into a modern spin on the private fashion show.

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Loyalty Programs Could Be the Golden Ticket for Brands in a Down Economy

Marketers reappraise role of rewards programs as consumers tighten their belts.

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How Video Game Experiences Help Brands Steer Purchase Decisions

Research from SuperAwesome outlines that more parents seek their children's views before buying

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Timberland Honors Hip-Hop Trailblazers Who Made Blue Collar Boots Cool

The yellow boot maker celebrates the hip-hop community with "Built for the Bold."

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Infographic: The Time Is Right for Private-Label Brands to Sway Shoppers

Price is just one of many factors that can get consumers to switch from national brands.

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LGBTQ+ People Will Revolutionize Brand Experience on New Consumers’ Terms

A community largely defined by love on their own terms speaks to a new consumer who will simply live, in all ways, on their own terms.

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Why Your Brand Should Pivot From DTC to Retail—and How to Do It Right

The move isn't without risks, but CPG companies can mitigate them.

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British Supermarket Chain Co-Op Hires Kenyatte Nelson to Lead Marketing and Membership

He joins from N Brown Group, where he was chief brand officer.

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Issa Rae’s Hoorae Media Partners With Walmart to Support Black Content Creators

Isa Rae is continuing her focus on providing opportunities for marginalized creatives by working with Walmart to launch the Black and Unlimited Digital Development Program.

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Ugg’s Feel House Evolves From PR Stunt to ‘Crucial’ Marketing Strategy

The brand is redefining retail therapy and building community.

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H&M and Buy From a Black Woman Take Their Holiday Market and Partnership on Tour 

The shopping experience, which debuted in 2021, is part of an ongoing initiative between the retailer and nonprofit.