The Speed of Culture Podcast: Balancing Tradition and Innovation as CMO of the Fortune 1 Company
CMO William White on balancing tradition and innovation.
Hailed for Pristine Luggage, Rimowa Is Trying Something Different: Used, Dented Luggage
A new campaign and Re-Crafted program extol the merits of wear and tear.
Doing Anything for Love: Retail Ad Shows What Pet Owners Endure
The ad promotes the new branding for retailer Pets at Home and its veterinary business.
Saks Live Sales Look to Fashion’s Past to Secure Its Future With Live Commerce
The luxury retailer and tech partner Bambuser turned a pandemic survival tactic into a modern spin on the private fashion show.
Loyalty Programs Could Be the Golden Ticket for Brands in a Down Economy
Marketers reappraise role of rewards programs as consumers tighten their belts.
How Video Game Experiences Help Brands Steer Purchase Decisions
Research from SuperAwesome outlines that more parents seek their children's views before buying
Timberland Honors Hip-Hop Trailblazers Who Made Blue Collar Boots Cool
The yellow boot maker celebrates the hip-hop community with "Built for the Bold."
Infographic: The Time Is Right for Private-Label Brands to Sway Shoppers
Price is just one of many factors that can get consumers to switch from national brands.
LGBTQ+ People Will Revolutionize Brand Experience on New Consumers’ Terms
A community largely defined by love on their own terms speaks to a new consumer who will simply live, in all ways, on their own terms.
Why Your Brand Should Pivot From DTC to Retail—and How to Do It Right
The move isn't without risks, but CPG companies can mitigate them.
British Supermarket Chain Co-Op Hires Kenyatte Nelson to Lead Marketing and Membership
He joins from N Brown Group, where he was chief brand officer.
A Dutch Supermarket’s Ad Tells the Story of a Teenager’s Grief During Christmas
The brand shows how one family changes after loss.
Issa Rae’s Hoorae Media Partners With Walmart to Support Black Content Creators
Isa Rae is continuing her focus on providing opportunities for marginalized creatives by working with Walmart to launch the Black and Unlimited Digital Development Program.
Ugg’s Feel House Evolves From PR Stunt to ‘Crucial’ Marketing Strategy
The brand is redefining retail therapy and building community.
H&M and Buy From a Black Woman Take Their Holiday Market and Partnership on Tour
The shopping experience, which debuted in 2021, is part of an ongoing initiative between the retailer and nonprofit.