Explore the latest retail marketing news by Adweek. Find insights and analysis from retail industry experts on the latest trends and emerging technologies.

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How Do These Awful People Sleep at Night? On Mattress Firm Beds

Three ads from Mattress Firm, launching today, center on the rhetorical question, "How do you sleep at night?"

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Kristen Wiig Reprises Her Iconic SNL Character, ‘Target Lady,’ in Target’s National Campaign

Kristen Wiig reprises her Saturday Night Live character for the retailer's national ad campaign.

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Ikea’s Sweet Ads Capture the Messy Realities of Pet Ownership

Ikea's sweet campaign shows products destroyed by pets to boast about the retailer's affordability.

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Not Your Dad’s Suit Shop: Men’s Wearhouse Tests Comedy in New Ads

Men's Wearhouse debuts its first work with new indie agency Party Land, lightening up its formerly 'emotional' work with cheeky humor.

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Amazon’s Gritty Campaign Shows How Tough Women’s Soccer Can Be

Amazon's ad promotes its new dedicated marketplace for women's soccer in Europe.

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Skims Makes Ad Debut With Sci-Fi Film Starring Kim Kardashian in Every Role

Skims made its ad debut with a futuristic film in which co-founder Kim Kardashian plays every role.

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Physical Retail Is the New TV

We are one step closer to the in-store equivalent of Nielsen TV ratings.

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Lego’s Message to Girls and Their Parents: Ditch Perfectionism

Lego reveals gender biases in everyday language as it aims to boost girls' creative confidence through a global initiative.

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What Gap’s Tyla Reset Says About Virality, Nostalgia and Relevance

Gap's Y2K-inspired strategy moves the brand forward while reflecting on its 1990s and 2000s heyday.

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Athleta Dives Into Women’s History Month by Championing Olympic Swimmer Katie Ledecky

Gap-owned brand Athleta partnered with Olympic swimmer Katie Ledecky for a campaign kicking off Women's History Month.

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Stance Created an Anthem for Punks and Poets in Its Own Community

Apparel brand Stance is kicking off a year-long campaign to celebrate its 15th anniversary with a hero anthem eschewing celebrities.

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Will Arnett and Kathryn Hahn Go Down a Sporty Rabbit Hole for Dicks.com

The ecommerce arm of Dick’s Sporting Goods dropped two ads this week starring Will Arnett and Kathryn Hahn, reaching into new territory with comedy and celebrity and kicking off a [...]

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What Happened When Ikea Decided to Run Its First Global Campaign After 80 Years

McCann Worldgroup is helping the retailer showcase the magic of home amid cost-of-living crisis.

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Rite Aid Wants Customers to Know It’s Got Their Backs. Will That Cure Its Many Ills?

Will the pharmacy chain's new 'It Means More' campaign cure its many ills?