The Latest
ExclusiveTarget Cautiously Considers Placing Digital Screens for Ads in Stores
For now, brands should reach in-store guests through their phones, a Target ad leader said.
READ FULL STORY >
ExclusiveTarget Is Pitching an Ad Metric to Drive Sales, But Most Brands Aren’t Fully On Board, Exec Says
A leader in Target's ad business warned marketers they're prioritizing the wrong measurement.
READ FULL STORY >
Square’s First Standalone Kiosk Features An AI Ordering Assistant
But don't expect to see any ads on the screens.
READ FULL STORY >
Rethinking Retail Media’s Role in the Marketing Mix
This post was created in partnership with Albertsons Retail media networks are relatively new, and the learning curve for brands and retailers can be steep. But understanding them can be [...]
READ FULL STORY >
The New Frontiers of Commerce Media
This post was created in partnership with SMG As retail media networks evolve, brands are finding new ways to connect with consumers, creating new opportunities and challenges. During ADWEEK House [...]
READ FULL STORY >
A Holiday Playbook for the Year’s Busiest Shopping Season
This post was created in partnership with CVS Media Exchange For retail brands, the holiday season is a critical time to get consumers into stores to shop. And because shoppers have [...]
READ FULL STORY >
Brands Can Expect a Longer Holiday Shopping Season and Thriftier Consumers
This post was created in partnership with Ibotta Elevated grocery prices and anticipated holiday financial stress are already making shoppers more selective about which brands earn a spot in [...]
READ FULL STORY >
Walmart Tests Placing Marketplace Inventory In Stores For Pickup and Delivery
Items from third-party sellers could soon arrive alongside shoppers' grocery orders.
READ FULL STORY >
Walmart Adds One-Hour Express Pickup Ahead Of Holidays
The service is now available at 500 stores and will expand nationwide.
READ FULL STORY >
Walmart Lays Out Its Plan to Take Over TV Advertising
The acquisitions of Vizio and Vibe.co have created “thousands” of non-retail advertisers.
READ FULL STORY >
ADWEEK Commerce Advantage: Amazon’s AI-Driven Future Leaves Some Buyers Wary of Losing Control
Concerns about black-box platforms come as more advertisers use AI tools.
READ FULL STORY >
Beyond Coffee: The Starbucks Merchandise Collabs Building New Brand Love
Starbucks is "unique because we're a coffeehouse that sells merchandise," said global chief brand officer Tressie Lieberman.
READ FULL STORY >
Caffeine Gold Rush: The Competition for Coffee Fans Has Never Been Hotter
Starbucks has spent 30 years building a market. Its competitors have learned the lessons—and brought new tricks.
READ FULL STORY >
ExclusiveAlbertsons’ Retail Media Head Leaves Grocery Giant
Brian Monahan most recently spearheaded a branded content offering.
READ FULL STORY >
Uber Tries to Prove That Uber Eats Ads Don’t Hurt Physical Restaurant Sales
The delivery platform partners with Affinity Solutions on measurement capabilities.
READ FULL STORY >