Leslie Blount
Leslie Blount is an Adweek contributor who writes about brands and culture.
Rothy’s Dances Into Largest Brand Awareness Campaign Yet
The DTC brand dances into its largest campaign yet.
Casper’s Dream Machine Makes the Case for Rest and Wellness
The mattress maker uses animation, stop-motion shots and soothing narration in its latest ad .
A Spicy Prank Becomes a Fire and Ice Cream Collaboration by Two San Francisco Brands
Fans urge two San Francisco brands to make their collaboration real.
The Marketing Was Strong on Star Wars Day
May the 4th continues its streak as a bona fide retail holiday.
Stitch Fix and Keegan-Michael Key Urge Men to Break Up With Outdated Wardrobes
Stitch Fix and Keegan-Michael Key urge guys to move on.
Homesick’s New Candles Smell Like a Galaxy Far, Far Away
The fragrance brand will sell a Star Wars-themed scent collection for May the 4th.
Old Navy’s Answer to Inflation: A Price Lock on Kids’ Clothes
The measure will remain through the back-to-school shopping season.
Affirm Solves Life’s Awkward Moments With Buy Now, Pay Later
The service uses humor to highlight when you might need a payment plan.
The Hanes Guru Continues His Quest for Ball-ance in Cheeky New Campaign
The Righteous Gemstones star keeps cool and supported in his latest turn as Hans.
Eloquii Wants to Empower Plus-Size Women to Embrace ‘Main Character Energy’
The campaign aims to reach women who are style-savvy, fit-conscious and among the 70% of female consumers in the U.S. who wear a size 14 or above.