Portrait of Leslie Blount

Leslie Blount

Leslie Blount is an Adweek contributor who writes about brands and culture.

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Rothy’s Dances Into Largest Brand Awareness Campaign Yet

Fashion & Apparel

The DTC brand dances into its largest campaign yet.

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Casper’s Dream Machine Makes the Case for Rest and Wellness

Ecommerce

The mattress maker uses animation, stop-motion shots and soothing narration in its latest ad .

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A Spicy Prank Becomes a Fire and Ice Cream Collaboration by Two San Francisco Brands

Food & Beverage

Fans urge two San Francisco brands to make their collaboration real.

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The Marketing Was Strong on Star Wars Day

B-to-C

May the 4th continues its streak as a bona fide retail holiday.

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Stitch Fix and Keegan-Michael Key Urge Men to Break Up With Outdated Wardrobes

Ecommerce

Stitch Fix and Keegan-Michael Key urge guys to move on.

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Homesick’s New Candles Smell Like a Galaxy Far, Far Away

Ecommerce

The fragrance brand will sell a Star Wars-themed scent collection for May the 4th.

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Old Navy’s Answer to Inflation: A Price Lock on Kids’ Clothes

B-to-C

The measure will remain through the back-to-school shopping season.

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Affirm Solves Life’s Awkward Moments With Buy Now, Pay Later

B-to-C

The service uses humor to highlight when you might need a payment plan.

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The Hanes Guru Continues His Quest for Ball-ance in Cheeky New Campaign

Fashion & Apparel

The Righteous Gemstones star keeps cool and supported in his latest turn as Hans.

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Eloquii Wants to Empower Plus-Size Women to Embrace ‘Main Character Energy’

Ecommerce

The campaign aims to reach women who are style-savvy, fit-conscious and among the 70% of female consumers in the U.S. who wear a size 14 or above.

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