Portrait of Leslie Blount

Leslie Blount

Leslie Blount is an Adweek contributor who writes about brands and culture.

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Ikea’s Iconic Blue Bag Is the Gift That Keeps on Giving in Enchanting New Ad From Ogilvy 

Ad of the Day

The running sight gag sets a playful tone, with everything from floor lamps and sectional sofas to area rugs and dining chairs improbably being pulled from the shopping bag.

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Axe and Lil Baby’s Foray Into Fine Fragrances Passes Gen Z’s Smell Test

Creative

The new spot and campaign from The Martin Agency mark a homecoming and a continued new direction for the brand.

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AT&T’s Lily Hams It Up With NCAA Stars—Past and Present—in March Madness Ad Blitz

Sports Marketing

The spots from BBDO LA are part of a large-scale marketing push for the major tournament sponsor.

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Foria Encourages Women to Find the Art in Their ‘O-Face’ in Pleasure-Centric Campaign

Health and Wellness

The amusingly unsubtle (and semi-NSFW) visuals are a nod to the history of women’s pleasure as depicted in famous works of art.

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Venus Williams and Purina Pro Plan Sport Encourage Pet Owners to Get Moving for Charity 

Health and Wellness

The tennis icon’s latest partnership bolsters her alignment with purposeful brand initiatives.

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Bumble Shows Black Women Love in Affectionate Campaign

Diversity, Equity and Inclusion

Created by agency Worthi, #LoveLettersToBlackWomen ensures marginalized users feel the love.

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Clue’s Immersive Murder Mystery Solves the Question: How Do You Keep a 70-Year-Old Brand Alive? 

Rebrands

The reimagined board game is expanding into new formats, inclusivity and a monthlong digital whodunit.

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John Legend Sings the Praises of Updated Booster Shots in Pfizer PSA

Health and Wellness

VMLY&R's new campaign for the pharmaceutical brand hits some sweet, important notes.

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Tinder ‘Swipes Right’ on Inclusive Global Campaign to Court Gen Z Daters 

AdFreak

The colorful 360-campaign created by Mischief @ No Fixed Address thinks beyond the 'hookup.'