Leslie Blount is an Adweek contributor who writes about brands and culture.
The DTC brand dances into its largest campaign yet.
The mattress maker uses animation, stop-motion shots and soothing narration in its latest ad .
Fans urge two San Francisco brands to make their collaboration real.
Stitch Fix and Keegan-Michael Key urge guys to move on.
The fragrance brand will sell a Star Wars-themed scent collection for May the 4th.
The measure will remain through the back-to-school shopping season.
The service uses humor to highlight when you might need a payment plan.
The Righteous Gemstones star keeps cool and supported in his latest turn as Hans.
The campaign aims to reach women who are style-savvy, fit-conscious and among the 70% of female consumers in the U.S. who wear a size 14 or above.