Leslie Blount
Leslie Blount is an Adweek contributor who writes about brands and culture.
Ikea’s Iconic Blue Bag Is the Gift That Keeps on Giving in Enchanting New Ad From Ogilvy
The running sight gag sets a playful tone, with everything from floor lamps and sectional sofas to area rugs and dining chairs improbably being pulled from the shopping bag.
Axe and Lil Baby’s Foray Into Fine Fragrances Passes Gen Z’s Smell Test
The new spot and campaign from The Martin Agency mark a homecoming and a continued new direction for the brand.
AT&T’s Lily Hams It Up With NCAA Stars—Past and Present—in March Madness Ad Blitz
The spots from BBDO LA are part of a large-scale marketing push for the major tournament sponsor.
Foria Encourages Women to Find the Art in Their ‘O-Face’ in Pleasure-Centric Campaign
The amusingly unsubtle (and semi-NSFW) visuals are a nod to the history of women’s pleasure as depicted in famous works of art.
Venus Williams and Purina Pro Plan Sport Encourage Pet Owners to Get Moving for Charity
The tennis icon’s latest partnership bolsters her alignment with purposeful brand initiatives.
Bumble Shows Black Women Love in Affectionate Campaign
Diversity, Equity and Inclusion
Created by agency Worthi, #LoveLettersToBlackWomen ensures marginalized users feel the love.
TIAA’s Rhythmic Ad Urges Black Americans to Take Steps Toward Retiring Confidently
Diversity, Equity and Inclusion
TIAA aims to #RetireInequality with new work by The Martin Agency.
Clue’s Immersive Murder Mystery Solves the Question: How Do You Keep a 70-Year-Old Brand Alive?
The reimagined board game is expanding into new formats, inclusivity and a monthlong digital whodunit.
John Legend Sings the Praises of Updated Booster Shots in Pfizer PSA
VMLY&R's new campaign for the pharmaceutical brand hits some sweet, important notes.
Tinder ‘Swipes Right’ on Inclusive Global Campaign to Court Gen Z Daters
The colorful 360-campaign created by Mischief @ No Fixed Address thinks beyond the 'hookup.'