Athleta Dives Into Women’s History Month by Championing Olympic Swimmer Katie Ledecky

The initiative includes an Olympics activation, multicity events and investment in its Power of She Collective

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Gap-owned brand Athleta kicked off Women’s History Month by partnering with Olympic swimmer Katie Ledecky and unveiling a campaign that will aim to re-establish its place as the “OG” in women’s athletic apparel

Ledecky—who will be going into the 2024 Paris Olympic Games as the world’s most decorated women’s swimmer, with 21 world championships and 10 Olympic medals to date—joins the brand’s Power of She Collective alongside fellow Team USA champions Simone Biles, Katie Zaferes, Natalie Coughlin and a roster of elite women athletes.



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